Marketri

JANUARY 10, 2024

The field of marketing is ever evolving. As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. This affords us the unique opportunity to leverage insights from varied sources. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. We asked them 4 key questions about the future of marketing and compiled the collective wisdom into a guide.

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Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns.

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The Daily Egg

JANUARY 10, 2024

TCP (Transmission Control Protocol) is a transport layer network protocol that is essential to how computers communicate. It’s commonly used for sending. The post What is TCP and Why Is It Too Reliable for Making Calls? appeared first on The Daily Egg.

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Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sprout Social

JANUARY 10, 2024

Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience.

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Martech

JANUARY 10, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to

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Benchmark Email

JANUARY 10, 2024

In the manufacturing industry, where business relationships are the bedrock of success, effective communication is crucial. Email remains a cornerstone of business communication, but it faces a significant hurdle: avoiding the dreaded spam folder. The spam folder is like an abyss. Not only is it where your email message goes to die, but if your… The post Avoiding the Spam Folder: Email Deliverability Best Practices for Manufacturers appeared first on Benchmark Email.

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CMSWire

JANUARY 10, 2024

A CMS is more than just a tool for creating and managing digital content; it’s at the core of a brand's digital strategy. Continue reading.

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Content Tools Brand Identity Branding 120

Content Marketing Institute

JANUARY 10, 2024

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

RebelMouse

JANUARY 10, 2024

What is a Sticky Position? A sticky position, or sticky element, is something that remains in a fixed position as you scroll through a web page. Imagine browsing a site, and suddenly, a bright, colorful box pops up and sticks to the side of your screen like chewing gum. It could be a funny meme, a tempting offer for free pizza, or even a cool quiz about your personality type.

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CMSWire

JANUARY 10, 2024

A robust data management strategy that is as unique as your business is critical. Continue reading.

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Goodish Agency

JANUARY 10, 2024

GA4 can improve your website's SEO which is essential to rank higher on search engines like Google, which in turn can help you attract.

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Choozle

JANUARY 10, 2024

One of Choozle’s top priorities now, and since the beginning of the company, is a culture that supports the whole well-being of employees. We strive to create a culture where employee happiness is top-of-mind and in turn, a happy office, as we grow and continue to welcome new Choozlers to the team. We focus on our team’s growth, balance, and learning opportunities to ensure everyone is thriving both in and outside of the office.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CMSWire

JANUARY 10, 2024

The new-age customer experience must be so precious and so seamless that every interaction with your organization leaves customers wowed. Continue reading.

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Organization 80

Anteriad

JANUARY 10, 2024

The post Marketer to marketer: Lessons learned from running programmatic appeared first on Anteriad.

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Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. But how do you measure what defines you? This is where content key performance indicators (KPIs) come out to play. Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. Let’s review what content KPIs are, why they matter and how they can empower your online efforts.

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Engagio

JANUARY 10, 2024

For this month’s blog, I snagged a few moments with one of the busiest people in Demandbase, Mark Walter, leader of the Demandbase Technical Consulting Team. After working with hundreds of clients across a myriad of industries, Mark and his team have some pretty unique capabilities. They’re able to paint a vision of how to solve a client’s business needs, through technical demonstration, analyzing client pain points, and creating a compelling strategy.

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DemandBase Consulting Enterprise Management Lead Ranking 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketri

JANUARY 10, 2024

The field of marketing is ever evolving. As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. This affords us the unique opportunity to leverage insights from varied sources. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. We asked them 4 key questions about the future of marketing and compiled the collective wisdom into a guide.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

SocialPilot

JANUARY 10, 2024

The visual search hub, Pinterest, inspires many. It encourages them to try something new. Millions of people browse through the platform to plan out their future purchases. Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators.

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Statistics Paid Content Stats Mobile Advertising 65

Salesforce Marketing Cloud

JANUARY 10, 2024

Quick: What’s the difference between gross sales vs. net sales? Not everyone is a born financial analyst, so don’t feel bad if you’re not entirely sure — you’re in good company. Just 45% of sales leaders have high confidence in the accuracy of their forecasting (including their projection of gross and net sales), according to Gartner.

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SmartBug Media

JANUARY 10, 2024

Navigating the sales funnel can be complex for any business. Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. Marketing brings in leads; sales closes the deals. But sometimes those efforts overlap, or each team thinks the other is handling something and, as a result, it’s overlooked.

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Process Top of Funnel Advertising Agencies Paid Search Agency 64

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The Daily Egg

JANUARY 10, 2024

When cloud computing first burst onto the scene, not many people realized we were making a leap in computer technology as big. The post Are SD-WAN and UCaaS As Close to Future-Proof As It Gets? appeared first on The Daily Egg.

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The Mx Group

JANUARY 10, 2024

Open-source generative AI models gave anyone with internet access an easy button for content creation. Here's how to future-proof your brand content.

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Content Generation Brand Identity Branding 62

Hubspot

JANUARY 10, 2024

As a sales manager, I’m sure you have pipeline meetings often. But, do you ever ask yourself, “How can pipeline meetings be a coaching opportunity?” If so, you’ve come to the right place. Let’s start with an analogy: You wouldn’t expect a rookie with no training to pick up a bat in a major league baseball game and knock it out of the park on his first try.

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Forecasting Sales Qualified Leads Opinions Spending 67

Salesforce Marketing Cloud

JANUARY 10, 2024

Designing and building world-class enterprise products is a delicate balance of art and business. Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. In fact, UX design’s mission-critical goal isn’t just “making things look good,” it’s making hard things easy.

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Brandwatch Marketing

JANUARY 10, 2024

This blog post has it all: bargains, anger, jealousy, love, swearing and even some sexual language. Unfortunately for those of you who found your way here through the Googling of foul words, this post is tailored to both Boolean lovers and Brandwatch users, and is devoid of any explicit scenes. Sorry. One way in which Brandwatch is head and shoulders above other social media monitoring tools is that it allows users to carefully customise their queries using Boolean operators, affording almost un

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Social Media Media Customer Satisfaction Amazon 52

Confessions of a B2B Marketer

JANUARY 10, 2024

Zero Calorie Marketing on LinkedIn Zero Calorie Marketing's website Check out bCast Check out Abney Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor,

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Outreach Linkedin Marketing & Strategy B2B Sales 52

Brandwatch Marketing

JANUARY 10, 2024

This blog post has it all: bargains, anger, jealousy, love, swearing and even some sexual language. Unfortunately for those of you who found your way here through the Googling of foul words, this post is tailored to both Boolean lovers and Brandwatch users, and is devoid of any explicit scenes. Sorry. One way in which Brandwatch is head and shoulders above other social media monitoring tools is that it allows users to carefully customise their queries using Boolean operators, affording almost un

Social Media 52

Social Media Media Customer Satisfaction Amazon 52