Oktopost

DECEMBER 21, 2023

A new year means new opportunities. But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. CMOs have long encountered this problem. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

SendX

DECEMBER 21, 2023

You send an email, your recipient clicks a link, and you get paid. Is there anything more enjoyable than quite literally getting paid to send a simple piece of correspondence to your audience? That’s the power of email marketing for affiliate marketers.

Email Marketing 243

Email Marketing Marketing & Strategy Marketing Strategy Marketing 243

The Mx Group

DECEMBER 21, 2023

From digital experience to demand generation, we've complied the stories that you found the most interesting. Here's what you read and shared the most.

Best Practices 126

Best Practices Demand Generation Demand Generation 126

Martech

DECEMBER 21, 2023

Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. You can personalize it yourself or let the AI surprise you! What could go wrong with that? Here’s my robotic dog wishing you a Happy Lunar New Year.

Marketing AI 114

Marketing AI Marketing Analytics Tools Work Management Marketing Management 114

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

DECEMBER 21, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing If you are trying to get off the ground with a new product or program but you have very few resources to develop new content for a fully fleshed marketing campaign, using a content taxonomy is a great strategic way to optimize what you have and make more with less in the short term. What is a Content Taxonomy?

Digital Asset Management 115

Digital Asset Management Content Work Management Tagging 115

CMSWire

DECEMBER 21, 2023

How can organizations optimize their personalization strategy in an agile market? Learn how agile teams adapt swiftly to change with composable tech’s help. Continue reading.

Personalization 116

Personalization Marketing & Strategy Optimization Marketing 116

ClickDimensions

DECEMBER 21, 2023

he internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that was more informed than ever and granted them the power to take purchasing into their own hands. As our digital world has accelerated, these changes have become more pronounced and have effectively turned the traditional, linear buyer journey on its head.

Demand Generation 98

Demand Generation Demand Buyer's Journey Generation 98

CMSWire

DECEMBER 21, 2023

Delve into the dilemma of targeted advertising, balancing tech innovation with customer privacy in a world where every whisper might be an ad. Continue reading.

Activities 108

Activities Ads Tactics Privacy 108

ATAK Interactive

DECEMBER 21, 2023

In today's fast-paced business environment, effective customer relationship management (CRM) is essential for driving growth and fostering meaningful connections with customers. Salesforce and HubSpot are two widely used CRM platforms, each offering unique features to help businesses streamline their sales, marketing, and customer service operations.

Hubspot 78

Hubspot Marketing Management CRM Efficiency 78

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Are you nervous you might not find enough buyers for your new launch? If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

CMSWire

DECEMBER 21, 2023

While we might still be at what could be called the 'AOL stages' of AI development, the pace of progress has been relentless. Continue reading.

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CopyBlogger

DECEMBER 21, 2023

Danny Miranda is in the top 1% of podcasters, and has interviewed some of the best entrepreneurs of our time, Continue Reading The post How To Make A Successful Podcast: From A Top 1% Podcaster appeared first on Copyblogger.

Best Practices 83

Best Practices Content Marketing Content Marketing 83

CMSWire

DECEMBER 21, 2023

Integrating martech with digital operations catalyzes efficiency and growth, driven by strategic collaboration and tech innovation. Continue reading.

Efficiency 112

Efficiency Marketing 112

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Industrial Marketing Today

DECEMBER 21, 2023

May Peace, Joy, Hope, and Happiness be yours this Holiday Season and throughout the New Year.

Marketing 94

Marketing 94

CMSWire

DECEMBER 21, 2023

I believe that, while 2023 was the year of experimentation with AI, 2024 is going to be The Great Reconciliation. Continue reading.

Tools 116

Tools Marketing 116

Navigate the Channel

DECEMBER 21, 2023

Let’s face it – the BS degree doesn’t quite hold the weight that it used to. The generic programs that most liberal arts schools create do not prepare students to be day one value creators. Employers are no longer taking on the pressure of training new employees – they now outsource into the global market or find a more suitable candidate from the more desperate pool of domestic job seekers. 1099 culture has taken over the field of marketing.

Planning 65

Planning Paid Search Agency Network Marketing FAQ 65

PureB2B

DECEMBER 21, 2023

In B2B marketing, possessing account intelligence is a game-changing advantage for marketing and sales teams that can give a competitive edge.

B2B Sales 73

B2B Sales B2B Marketing B2B Account Based Marketing 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Oktopost

DECEMBER 21, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When you step away from thinking that every person is a potential customer and think about every person as a human being, you can start being more curious and think about 100% of the territory, not just the 5% that might be in market for your solution.

B2B Sales 62

B2B Sales B2B Cold Calling Advertising Benchmark 62

CMSWire

DECEMBER 21, 2023

When it comes to the customer journey, sometimes it should simply be about gratitude. Continue reading.

Ad Building 98

Ad Building Loyalty 98

Bannerflow

DECEMBER 21, 2023

In the world of digital marketing, where every click and scroll counts, capturing and holding your audience's attention is a real art. With countless messages vying for their focus, consumers have become adept at sifting through the noise. For brands who are looking for a way to truly connect with their audience, two vital ingredients come into play: attention and emotion.

Marketing & Strategy 52

Marketing & Strategy Marketing Branding Brand Identity 52

ClickDimensions

DECEMBER 21, 2023

In 2023, many small to medium sized businesses (SMBs) still struggle daily with outdated manual processes and inconsistent practices. Shockingly SMBs spend an average of 64.8% of their time on non-revenue generating activities, including manual administrative tasks like data entry and paperwork. Page Contents Toggle The Top 3 Effects of Manual Sales Process’ Inefficient Reporting and Analytics Prone to Errors Time-Consuming Data Entry The Solution: How to Modernize Dated Sales Practices Book a D

Practices 52

Practices Marketing Automation Services SMB Training 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Bannerflow

DECEMBER 21, 2023

As we enter 2024, digital marketers are navigating a landscape that's not just changing – it's transforming. One of the biggest game changers is the phase-out of third-party cookies. This significant shift is challenging us to rethink how we collect and use data, with a newfound focus on privacy and ethical practices. It's not just about adapting; it's about innovating how we connect with audiences.

Trends 52

Trends Ethics Privacy Marketing 52

Inbox Insight

DECEMBER 21, 2023

Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. A key component of this understanding is intent data. It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. What are the greatest usages, benefits and challenges of B2B buyer intent data?

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Varicent

DECEMBER 21, 2023

A 90's action movie introduced me to Artificial Intelligence where machines were charged with aiding and protecting their owners. In an expected twist, AI predicted the only way to prevent humans from causing our own extinction was to sacrifice many of us. Movies are made for entertainment, for excitement. But even in the real world, the fear of the unknown (or fear of the misunderstood) guides our decisions and actions. 20 years after watching this movie, rather than holding the lead role, it t

Lead Ranking 52

Lead Ranking Analytics Marketing Qualified Leads Leads 52

Data Cleaning/CRM Appending

DECEMBER 21, 2023

The modern generation of the 21st century witnessed a massive growth of businesses and companies around the globe. Every other day you would find a business lifting its head into existence. The arrival of so many businesses together leveled up the game of the competition. The competition is for the sense of existence in the […] The post Understanding Data Mining With the Help Of Case Studies On Data Mining In Market Analysis appeared first on BizProspex.

Case Study 52

Case Study Case Studies Analysis Studies 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space. Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Brandwatch Marketing

DECEMBER 21, 2023

Discover real-world brand management examples and learn why a well-structured brand management strategy is crucial for business success.

Examples 52

Examples Branding Brand Identity Business 52

ClickDimensions

DECEMBER 21, 2023

Read 2019 H1 by Dynamic Communities, Inc on Issuu and browse thousands of other publications on our platform. Start here!

Business 52

Business Communities Marketing 52