Square 2 Marketing

AUGUST 10, 2023

In October, Instagram will celebrate its 13th birthday. Since its initial release, Instagram has amassed more than 2 billion users , and they’re spending an average of 30 minutes a day on the app. Instagram’s influence on business is equally remarkable, with 90% of users following at least one business page. Half of users have taken the crucial step of visiting a website with the intent to make a purchase after being inspired by what they saw on Instagram Stories.

Business 76

Business B2B Statistics Intent 76

The Daily Egg

AUGUST 10, 2023

With eyes glued to screens the world over, video continues to reign supreme as the go-to medium for grabbing attention, building brand. The post InVideo Review appeared first on The Daily Egg.

Advertising Mediums 98

Advertising Mediums Video Marketing Ad Building Brand Identity 98

Ahrefs

AUGUST 10, 2023

In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results.

Intent 98

Intent Optimization SEO Google 98

The Daily Egg

AUGUST 10, 2023

Remote and hybrid workplaces know that effective communication between team members is priority number one. Without it, tasks don’t get done, people. The post Chanty Review appeared first on The Daily Egg.

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Effectiveness 94

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

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Martech

AUGUST 10, 2023

In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many othe

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Web 2.0 Work Management Mobile Advertising Youtube 90

DivvyHQ

AUGUST 10, 2023

Creating content with flawless grammar can be tricky, but it's essential for keeping your audience engaged. Check out this article to find out the tools and strategies you need to make sure your content is free of errors without sacrificing efficiency!

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Content Efficiency Tools High Quality Lead 77

Scoop.it

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. From proper branding to SEO optimization , all the way to navigation and customer centricity, there are many things you need to keep in mind if you want to build a winning website experience.

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Design Effectiveness Paid Search Agency Lead Scoring 77

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. These potential leads exhibit a certain level of interest and engagement with the company’s offerings and are more likely to result in ‘closed won’ While moving MQLs down the funnel may seem simple, a study by the RevOps Co-Op indicates that nearly 80% of B2B tech businesses have been unable to reach their goals over the last few quarters.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ignite

AUGUST 10, 2023

In the world of B2B marketing, a company’s website is often the first point of contact for potential buyers, so clear and effective website messaging is crucial to a successful marketing strategy that provides a user-friendly experience and improves conversion rates. Yet not all website messaging is created equal. Some messaging can actually be detrimental to a B2B company’s sales efforts.

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Conversion Rate B2B Sales Contact Marketing B2B Marketing 62

Digilant

AUGUST 10, 2023

In 2023, U.S. programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. And, as astounding as that figure is, that’s only a part of the picture. As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow.

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Sana Commerce

AUGUST 10, 2023

If you’re looking to stay competitive in today’s business environment, digital transformation is not optional. For many B2B businesses and enterprises, embracing e-commerce solutions can open doors to new opportunities for revenue growth, sales enablement and business scaling. However, because B2B buyers have high expectations for B2B web stores today, these e-commerce projects require a lot of investment both in terms of time and resources.

Enterprise Management 52

Enterprise Management Marketing Management Budget Programs Lead Ranking 52

Madison Logic

AUGUST 10, 2023

Remote and hybrid work models are here to stay thanks to the effects of the COVID-19 pandemic. A recent survey from employment and labor law firm Littler found that 71% of U.S. employers currently operate hybrid work arrangements in 2023, with just 16% of surveyed companies requiring in-person work. As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Valasys

AUGUST 10, 2023

By efficiently understanding how SR-22 policies work and exploring options for obtaining affordable coverage, businesses can effectively manage risks associated with owning and operating vehicles within their operations without compromising on necessary protections. However, despite its prevalence, many business owners and managers are still unsure about what SR22 insurance is and how it works, especially for Risk mitigation with minimum liabilities.

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Work Management Business Traffic Cost 52

MarketMuse

AUGUST 10, 2023

Get an insider's perspective on the significance of content optimization and learn best practices for assessing, updating, and optimizing content for maximum relevance and authority.

Optimization 52

Optimization Content Practices Relevance 52

QuanticMind

AUGUST 10, 2023

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 8/4/23 - 8/10/23 to stay ahead of the curve: AI’s black box problem has clients cautious but curious, agency execs say [:04] Sometimes, Generative AI can feel a bit like magic. But while AI is an exciting opportunity for the industry , some prominent agency leaders say they’re seeing a lot of hesitance from clients who are hypersensit

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Transparency Paid Search Agency Ads Ad Exchange 52

Digilant

AUGUST 10, 2023

In 2023, U.S. programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. And, as astounding as that figure is, that’s only a part of the picture. As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Valasys

AUGUST 10, 2023

Most webmasters used to ignore old content on their websites once it was out of sight. I do not blame them. If I did not know any better and I would have ignored it myself too. Old content used to (and still in some cases) receive no love from site owners. This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light.

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Traffic Lead Scoring Lead Ranking Content 52

Lake B2B

AUGUST 10, 2023

What is data ethics? Consumer data is the fundamental data for any business and this data is collected by all industries across the world. When businesses collect consumer data for various business purposes including marketing, sales, operations, administration, finance, etc. The collected data should not be misused. Considering this fact, data ethics is the framework […] The post The ethics of collecting and using consumer data: What you need to know appeared first on Blog.

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Ethics Business Marketing 52

Valasys

AUGUST 10, 2023

Data is a valuable asset to any business because it is commonly used for planning. Therefore, it is important to protect all your data, especially through a reliable backup solution. For businesses using Google Workspace tools, it is still important to use a reliable third-party backup solution for all your activities. Most cloud-based backup solution providers can help you to back up your Google Workspace data to prevent numerous challenges related to data unavailability and loss.

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Google Work Management Intent Data Intent 52

Conversica

AUGUST 10, 2023

The post Booked & Busy: Fill Up Your Calendar with the Scheduling Tool appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Tools 52

Tools Business Practices Best Practices 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hannon Hill

AUGUST 10, 2023

The call for speakers for the next Cascade CMS User Conference is open. If you have a story to tell, we want to hear from you!

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Conference 52

Bluetext

AUGUST 10, 2023

In this episode, we explore the inspiring journey of Brad Nierenberg , a pioneer in creating experiential marvels that embrace change on the ground, in the sky, and beyond. As the driving force behind “Chance for Life,” and the founder of RedPeg Experiential Marketing , Brad’s unwavering passion and expertise support pediatric cancer, drawing star power from celebrities like Rob Gronkowski and John McEnroe.

Paid Search Agency 37

Paid Search Agency Marketing 37

Martech

AUGUST 10, 2023

The importance of a well-structured blog posting schedule cannot be underestimated. When done right, it can enhance audience engagement and maximize the impact of your content. Find out how to optimize your posting schedule with the following case studies and best practices. Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times.

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Optimization Burn Rate Enterprise Management Case Studies 97

Bluetext

AUGUST 10, 2023

Welcome to another captivating episode of Digital Doorways, the podcast where we dive deep into CHANGE the experiences of visionary leaders shaping the ever-changing digital landscape. Our guest today is Greg Cohen , a trailblazer in the fintech realm, known for his remarkable career track record of leading companies to billion-dollar exits while navigating through countless industry changes.

Positioning 30

Positioning Marketing Strategy Marketing & Strategy Paid Search Agency 30

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Single Grain

AUGUST 10, 2023

Simply launching a PPC campaign is not enough to guarantee success. You should be aware of the best PPC bidding strategies to make the most out of your advertising budget. In this guide to managing PPC bid strategies, I will share the top PPC bidding tactics, the pros and cons of each, and when to use it. Let’s begin! Work With Us PPC Bid Strategies: Google Automated and Smart Bidding Strategies Maximize Conversions Maximize Conversions bidding strategy focuses on driving the highest possible n

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Cost Per Thousand PPC Cost Per Click Allocation 52

Bluetext

AUGUST 10, 2023

We have the honor of introducing today’s guest, a remarkable cybersecurity leader, David Mahdi. During his tenure at Gartner , David’s exceptional leadership in the cybersecurity practice left a profound impact on the industry. As a prominent figure driving the field forward, he provided invaluable insights and steered organizations toward robust security strategies.

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Gartner Organic Leads CPO Organization 26

Single Grain

AUGUST 10, 2023

Wondering how to learn digital marketing and gain the skills and knowledge needed to succeed in this ever-evolving field? While setting up your own website can be a great initial avenue for learning online marketing techniques, there’s no place quite as information-rich as working at a marketing agency to grow your expertise as a digital marketer. In this article, we’ll explore how to learn marketing through an agency setting and why it is probably the single best way to fill out your digi

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