Webbiquity
OCTOBER 17, 2019
Guest post by Colm Stafford. Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 million people) now use a voice assistant monthly, up from less than 10% in 2018.
Biznology
OCTOBER 17, 2019
I had a conversation several weeks ago with a large data company, discussing behavior based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah, wait a minute. So it’s personalization? I already have that.”. So I said “Oh, how’s that going? What are you seeing?”. And he said, “Well, we haven’t turned it on yet.” As it turns out, getting the technology they purchased in their integrated suite to work is harder than the sales rep let on.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Marketing Blender
OCTOBER 17, 2019
Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. B2B sales has never been a walk in the park. But in 2020, it feels like buyers are fully in control. Digital disruption is real and everyone does their own research online now.
ATAK Interactive
OCTOBER 17, 2019
CMOs and Marketing agencies love to consider themselves “ data-driven.” They want you to know that they LOVE digging into the most important metrics and finding the answers. It’s a selling point in an industry that was once built on the BS philosophy “they say 50% of marketing works, you just can’t tell which 50% it is.” . Marketers know everyone thinks they’re full of it and overcompensate in doing so.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
OCTOBER 17, 2019
As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
OCTOBER 17, 2019
They say the happiest two times in a sailor’s life are the day you buy a boat and the day you sell it. Regardless of your sea legs, there’s something captivating about making a purchase. In the beginning, you see a product’s full potential and assume everything will work out perfectly. But after you sign the contract, you’ll inevitably find that the true experience of being a customer rarely matches up to the initial expectations.
Martech Advisor
OCTOBER 17, 2019
A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. In this article, we explain why a CX strategy is critical to accelerate the achievement of your business goals, with the top 6 customer experience strategy tips to prepare you for 2020!
Golden Spiral
OCTOBER 17, 2019
Strongest AI , the parent company of Throwdowns.com , a platform for fitness gym operators to manage competitions, has mobilized Golden Spiral, a B2B-focused integrated marketing agency, to provide communications strategy, positioning, and a go-to-market campaign.
ATAK Interactive
OCTOBER 17, 2019
CMOs and Marketing agencies love to consider themselves “ data-driven.” They want you to know that they LOVE digging into the most important metrics and finding the answers. It’s a selling point in an industry that was once built on the BS philosophy “they say 50% of marketing works, you just can’t tell which 50% it is.” . Marketers know everyone thinks they’re full of it and overcompensate in doing so.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Circle Studio
OCTOBER 17, 2019
According to the Edelman Trust Barometer , asset management firms and financial services organizations make up the least trusted industry globally. And we’re not seeing much improvement. VisibleThread conducted research on over 60 of the largest asset management firms’ websites in Q2 2018 and again one year later to assess clarity and transparency. They evaluated these financial services websites with the goal of answering the question, “What can asset management firms do to improve customer tru
ATAK Interactive
OCTOBER 17, 2019
CMOs and Marketing agencies love to consider themselves “ data-driven.” They want you to know that they LOVE digging into the most important metrics and finding the answers. It’s a selling point in an industry that was once built on the BS philosophy “they say 50% of marketing works, you just can’t tell which 50% it is.” . Marketers know everyone thinks they’re full of it and overcompensate in doing so.
ClickZ
OCTOBER 17, 2019
A new report has come out on what the global martech industry might look like in 2020. Titled “ Martech: 2020 and Beyond ,” the report explores current and future trends about spend, budget, skills needed, investments made, and more. Advisory firms BDO and WARC, together with the University of Bristol, compiled the report. It was based on a survey of brands and agencies across North America, the UK, Europe, and APAC.
SmartBug Media
OCTOBER 17, 2019
Picture it. You have a product or service that isn’t getting the attention you hoped for and, therefore, you’re not meeting the goals you had for it either. Why is this happening? Maybe it’s a new product no one knows about yet or maybe you improved a service offering, but your customers just want what they are familiar with. No matter what the issue might be, a great way to address it is with a strong demand generation marketing strategy.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BenchmarkONE
OCTOBER 17, 2019
Every successful salesperson has his or her own tricks to get prospects to say ‘yes.’ And while there’s certainly something to be said for honing your own skills and developing your own unique approaches, there’s nothing wrong with learning from the best. That being said, if you could stand to close a few more deals (and really, who couldn’t?), you might want to give the following proven sales hacks a try.
Content Marketing Institute
OCTOBER 17, 2019
You can’t see the eyes of your webinar attendees, but that doesn’t mean you don’t want as many eyeballs as possible on your presentation. Learn how to attract a bigger audience in this easy, six-step guide. Continue reading → The post Fill All the Seats at Your Webinar With These 6 Steps appeared first on Content Marketing Institute.
Allocadia
OCTOBER 17, 2019
If marketing-qualified leads are all that matters, then why are your salespeople still struggling to close opportunities? Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQLs just aren’t relevant anymore? Marketers, it’s time to come clean and cut through the BS when it comes to MQLs. Watch our panel of CMOs debate the utility of MQLs in today’s day and age.
PureB2B
OCTOBER 17, 2019
The post Content Distribution & Syndication Plan: Ultimate Guide appeared first on DemandScience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Conversica
OCTOBER 17, 2019
Sales teams are tasked with turning prospects into closed opportunities. The process of moving from fresh lead to new customer requires persistent outreach attempts and enough charisma to win deals. However, it might be harder than you think to properly match the capacity of your Sales team to your incoming leads. This mismatch can happen in one of two ways.
Valasys
OCTOBER 17, 2019
Prologue. In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. The best B2B CRM strategies encompass business to business Customer Relationship Management & deploy systems & technologies towards managing the relationships with the existing as well as potential customers.
Hinge Marketing
OCTOBER 17, 2019
Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” And over two hundred years later, Taylor Swift added, “Ooh, you and me, we got big reputations.” Both of these quotes are relevant to those of us in professional services. The reputations that we develop and manage are vital to the success of our businesses and fragile. .
Golden Spiral
OCTOBER 17, 2019
Money 20/20 USA, part of the world’s biggest fintech conference series, gets underway October 27, 2019 in Las Vegas. The conference has already visited Amsterdam and will cross the Pacific to Hangzhou, China in December. The mega conference, featuring 2,300 C-Suite executives, 3,400 companies, and 500 speakers, bills itself as “Where the entire payments, fintech and financial services industry connects.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Moz
OCTOBER 17, 2019
Posted by Cyrus-Shepard A good, solid competitive analysis provides you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitors Keyword gap analysis Link gap analysis Top content analysis.
ClickZ
OCTOBER 17, 2019
Sydney-based design tool Canva announced on Wednesday that it has raised an $85 million funding round. They previously received funding in May 2019 at a $2.5 billion valuation. This week’s funding round brings Canva to $3.2 billion. Canva’s CEO and cofounder is 32-year-old Melanie Perkins. According to Canva’s site, Perkins started the company in 2007 while studying at the University of Western Australia.
Blue Flame Thinking
OCTOBER 17, 2019
Mary has always had a deep interest in the power of SEO and analytics. She enjoys sharpening her analytical skills by using data to learn more about client behavior and why they make the decisions they do. But when it comes to one of her other passions—working with rescue dogs and supporting shelters and humane societies—well, that’s a no-brainer. For more on Mary’s thoughts on the current state of SEO—and spicy food—read on!
Scoop.it
OCTOBER 17, 2019
X tips on building your thought leadership with content marketing. If you’re ready to infuse more thought leadership into your content, here are some fundamental tips to get you started. Choose your angle. With standard content marketing, you share tips, guidelines, templates, checklists, and other resources to help your audience achieve a certain goal or solve a problem at hand.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
OCTOBER 17, 2019
With 2.4 billion monthly active users on Facebook , it's important that your posts show up correctly in the newsfeed. But we've all been there. You're drafting a post and the wrong image shows up in the preview. Or worse, no image is showing up at all. How can you fix this? It's actually an easy process. Using the Facebook debugger tool, you can ensure your social media posts are formatted properly.
Content Standard
OCTOBER 17, 2019
The spookiest season of the year has arrived—but if you’re like other CMOs and marketing leaders, you don’t need haunted houses and scary movies for nightmare fodder. With mounting pressure to fill sales pipelines, increase revenue, and prove your value, you’ve already got plenty of foreboding thoughts wreaking havoc on your sleep schedule.
NetLine
OCTOBER 17, 2019
Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA. They serve as an initiator for brainstorming, provide access to current trends, and are a reminder to consider the humans behind the brand. From game-changing strategies to the evolution of content marketing, we’re excited to share our latest Marketer Showcase.
Expert insights. Personalized for you.
174 
Let's personalize your content