Marketing Insider Group

AUGUST 28, 2023

Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. For example, your organization might promote its goals and ask for support from donors and volunteers via direct mail, text messages, emails, social media, and out-of-home marketing. Ideally, communication should still feel seamless to recipients, even when they are exposed to messages on different channels.

Allocation 198

Allocation Paid Search Agency Advertising Agencies Planning 198

Ahrefs

AUGUST 28, 2023

To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.

Examples 118

Examples Content Marketing Domain Content 118

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. It can leave entrepreneurs scratching their heads, feeling frustrated, and unsure of what to do next. But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. It’s not a one-time setup-and-forget deal. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Ahrefs

AUGUST 28, 2023

We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t even know what SEO is.

Content Marketing 117

Content Marketing Content SEO Traffic 117

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Salesforce Marketing Cloud

AUGUST 28, 2023

Are marketing trends moving too fast? That’s a question many of us may ask with the rise of AI and other evolving technologies. On the other hand, some may be wondering why their business’s customer experience is diminishing as they lose sight of value and connection. Perhaps you’re moving too fast, trying to keep up with the pace of innovation — and fearing falling behind if you don’t.

Privacy 97

Privacy Transparency Trust Marketing Paid Search Agency 97

Kevin Indig

AUGUST 28, 2023

Elon Musk VS Zuckerberg cage fight campaign got us massive links in The Independent, Daily Mail, and many more news websites. This is how we’ve done it: ▪ Our team noticed this morning that Mark Zuckerberg challenged Elon Musk to a cage fight, and Elon accepted ▪ Within 2 hours, we put together an expert commentary on behalf of our fitness client Total Shape, commenting on who is most likely to win in the fight ▪ We sent the press release to journalists who cover fitn

SERP 96

SERP FAQ Features Wikipedia 96

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. This may result from differing priorities, the desire to move fast or other excuses. Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution.

Work Management 95

Work Management Peer-to-peer Marketing Management Tips 95

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. This includes handling customer support inquiries, creating personalized offers and analyzing customer data.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Martech

AUGUST 28, 2023

Artificial Intelligence is a wondrous thing. While it’s been around for a long while, it recently has really started to enter our lives in obvious ways. For instance, martech platforms are rolling out tools that allow users to generate campaign ideas. However, this leads to an interesting question: Just because an AI tool can write creative copy, should it always do so?

Marketing AI 92

Marketing AI Ethics Sample Keywords 92

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Top Rank Marketing

AUGUST 28, 2023

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re thrilled to present the next chapter of “Feeling B2B” featuring marketing expert Pam Didner , vice president at Relentless Pursuit.

B2B Marketing 83

B2B Marketing B2B Planning Marketing Analytics Tools 83

QuanticMind

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle trad

Advertisements 74

Advertisements Advertising Cost per Acquisition Conversion 74

Navigate the Channel

AUGUST 28, 2023

In-Person Meetings Are the Human Element that Follows the Digital Setup As building products marketers, we spend an extraordinary amount of time and energy planning the perfect marketing strategies and tools and, often, sales enablement is part of the planning package. A well-defined sales enablement program can make or break a B2B company dependent on large-scale sales.

Top of Funnel 65

Top of Funnel Trade Show Lead Scoring Lead Ranking 65

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency.

Campaigns 75

Campaigns Tools Brand Identity Branding 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Stevens & Tate

AUGUST 28, 2023

While not all businesses have an e-commerce page, many do. If you’re selling products or services online, you’ll want to make sure that you have an effective ecommerce marketing strategies. If you don’t, it’s going to be difficult to stand out from all the other e-commerce sites out there. Through the use of digital marketing strategies, you can build awareness of your ecommerce page as well as generate more traffic.

eCommerce 69

eCommerce Effectiveness Mobile Advertising Marketing & Strategy 69

chiefmartech

AUGUST 28, 2023

Martech utilization sucks. At least that’s the conclusion one draws from Gartner’s latest 2023 Marketing Technology Survey , which includes the above chart. “Thinking about the totality of the capabilities made available by marketing technology, what percentage of those capabilities are being utilized by your company today?” The average response to that question has dropped steadily for the past four years, from 58% in 2020, to 42% in 2022, to a dismal 33% here in 2023.

Peer-to-peer 67

Peer-to-peer Gartner Paid Search Agency CRM 67

SmartBrief - Marketing

AUGUST 28, 2023

In the fast-paced realm of technology, few innovations have garnered as much attention and potential as generative artificial intelligence (AI).

Generation 73

Generation Marketing 73

QuanticMind

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle trad

Advertisements 52

Advertisements Advertising Cost per Acquisition Conversion 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Benchmark Email

AUGUST 28, 2023

Email marketing is an effective way for financial services firms to communicate with their clients and prospects. It provides an opportunity to share valuable information, build relationships, and promote services and products. However, the key to success with email marketing is to tailor your message to your audience. In this blog post, we will explore… The post Email Marketing Strategies for Different Segments of the Financial Services Industry appeared first on Benchmark Email.

Segmentation 52

Segmentation Email Marketing Service Marketing & Strategy 52

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Of the four that didn’t change their position, three probably should have because their positions are ineffective for reasons explained later in this assessment.

Vendors 52

Vendors Positioning Analysis Planning 52

Atomic Reach

AUGUST 28, 2023

Greetings, seasoned influencer marketing aficionados! As someone who's well-versed in the art and science of influencer marketing, you know that it's more than just pairing a product with a pretty face. It's about crafting narratives, igniting connections, and orchestrating an experience that resonates deeply with your audience. But here's the game-changer.

Sales Qualified Leads 52

Sales Qualified Leads Advertising Agencies Paid Search Agency Lead Scoring 52

JangoMail

AUGUST 28, 2023

Opt-in forms are an important part of your list environment, but just as importantly, opt-out forms are too. AKA unsubscribe forms, you can look at the unsubscribe request or process as being an opt-out action. Instead of using a generic unsub landing page provided by your ESP, and assuming your ESP can handle various types of inbound emails related to your account (yes, we do!

Opt-out 52

Opt-out Marketing Websites Opt-in Landing Pages 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Sana Commerce

AUGUST 28, 2023

Want to save for later? Download a PDF version for easier offline reading and sharing with coworkers. Sana Commerce respects and protects your privacy. Refer to our privacy policy for more details. Thanks for your interest in the B2B Buyer Report. The report is on its way to your inbox! Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

ClearVoice

AUGUST 28, 2023

How can you lend credibility and authority to your brand? Subject matter experts. They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. Adding subject matter experts to digital content will increase your brand’s authority, engagement, and relevance.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Conversica

AUGUST 28, 2023

The post The Fan Experience MVP: The Impact of Revenue Digital Assistants in the Sports Industry appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Branding 52

Branding Brand Identity 52

Hubspot

AUGUST 28, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Before you ever pick up the phone for prospecting , you have to determine whether the person you’re calling fits your ideal prospect profile. That starts with you understanding your company‘s value offering like the back of your hand.

Demand Generation 56

Demand Generation Buyer Personas Work Management Education 56

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Anteriad

AUGUST 28, 2023

The post Insights and Actions Create a Memorable Experience appeared first on Anteriad.

Thought Leadership 52

Thought Leadership 52

Huptech Web

AUGUST 28, 2023

index The post THT appeared first on Huptech Web.

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Heinz Marketing

AUGUST 28, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. However, in this fast-paced environment, the true north star remains a well-crafted and meticulously executed strategy. Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination.

Webinar Metrics 85

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 85