SendX
FEBRUARY 8, 2024
In the vast digital landscape, where attention is scarce and competition is fierce, email marketing stands as a beacon for businesses aiming to forge meaningful connections with their audience. This extensive guide navigates through the intricacies of building a robust email marketing strategy.
Martech
FEBRUARY 8, 2024
Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. And martech was about to turn the world on its head.
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Sprout Social
FEBRUARY 8, 2024
If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
FEBRUARY 8, 2024
Picture this: You log on for the day to see what customer inquiries came in overnight. The majority are asking if hours will be adjusted during an upcoming bank holiday. One person, however, is frantically trying to figure out why they were overcharged by your business. Who are you prioritizing? If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
FEBRUARY 8, 2024
Customer trust underpins every aspect of human interaction and experience as we navigate the complexities of AI technologies. Continue reading.
Martech
FEBRUARY 8, 2024
Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc., and to customize the creative using generative AI.
CMSWire
FEBRUARY 8, 2024
Google takes a major leap in AI, renaming Bard to Gemini, signaling a new era for its AI services and user access. Continue reading.
Martech
FEBRUARY 8, 2024
The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. The guidelines take account of both interactive and immersive AR formats, recognizing that users can engage in both virtual and physical interactions with products. “The augmented reality advertising
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
FEBRUARY 8, 2024
Unlock the robust potential of ChatGPT with GPT Mentions. Dive into a deeper, more impactful AI experience. Continue reading.
Martech
FEBRUARY 8, 2024
Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot introduced a suite of features across all hubs and tiers, helping your team streamline workflows, enrich engagement and provide deeper insights into your operations. With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales
CMSWire
FEBRUARY 8, 2024
Customer experience practitioners at Medallia's conference discuss generative AI, change management, personalization and customer insights. Continue reading.
SocialPilot
FEBRUARY 8, 2024
Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales. But then, it is not a simple and obvious procedure – you must fully grasp the best strategies on how to negotiate with influencers if you intend to forge a win-win agreement
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
FEBRUARY 8, 2024
More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Noteworthy: Find these places and don’t work there: 10% of those without a plan also said, “and we don’t know where to start.” I feel for this group: 22% said they have a plan but “are struggling with the execution.
Litmus
FEBRUARY 8, 2024
Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing budgets In January 2023, many experts shared dire warnings about the economy.
CopyBlogger
FEBRUARY 8, 2024
A personal brand gives you a unique advantage as an entrepreneur and increases your likelihood of success because: As a. Continue Reading The post 8 Best Personal Branding Courses (With Pricing) appeared first on Copyblogger.
PureB2B
FEBRUARY 8, 2024
B2B leads no matter how qualified they are, won’t always end up at the bottom of the sales funnel immediately. Here's how to nurture leads.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBrief - Marketing
FEBRUARY 8, 2024
Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. The growth is not just about size; it’s about sophistication. DOOH is currently marked by increased integration with cutting-edge technologies, offering advertisers new opportunities to engage with consumers in real time and real-world contexts.
Go Beyond SEO
FEBRUARY 8, 2024
In today’s competitive digital landscape, having a solid online presence is crucial for the success of any business. One of the most effective ways to achieve this is by optimizing your website and Google Maps listing to improve your SEO. Attracting organic traffic and staying at the top of Google Maps SEO can boost your online visibility and drive more customers to your business.
HG Data
FEBRUARY 8, 2024
Our Data Solutions teams work tirelessly to bring the most complete, robust, and high-quality data into our products and solutions. Check out the numbers behind our world-class Technology Intelligence here! Data Quality and Expansion Summary Firmographics 0 K Entities updated to date 0 K+ Validated company URLs 0 K+ New available company hierarchies 0 K+ […] The post HG Wrapped 2023: Numbers At a Glance appeared first on HG Insights.
ScanmarQED
FEBRUARY 8, 2024
So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Today we widen our perspective to include pricing analyses and metrics. Price elasticity is part of that bigger picture of analyses and, as described in the first parts of this Master Class series, when determining to change your price on a product you will nee
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Outgrow
FEBRUARY 8, 2024
Progressive Profiling: Level Up Your Data Game Now Ever visited a website and felt like you were filling out a never-ending form? Not fun, right? Well, your potential customers think the same way! Most people don’t want to spill all their secrets in the first chat with a website. That’s why they often bail out, which is not ideal for generating qualified leads.
illumin
FEBRUARY 8, 2024
The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.
Outgrow
FEBRUARY 8, 2024
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Kelvin Beachum for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Kelvin and here’s what we discussed about- 1. Key lessons from football career, emphasizing the ability to thrive in critical situations. 2. Delving into the impact of athletic experience on decision-making and leadership style. 3.
LeanData
FEBRUARY 8, 2024
Learn what a buying group is for B2B sales, the role each member plays, and how to engage with the personas in the group. The post What is a Buying Group & Who is in it? appeared first on LeanData.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Outgrow
FEBRUARY 8, 2024
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Sairah Ashman for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Sairah and here’s what we discussed about- 1. Addressing hurdles in building teams across varied cultures and markets. 2. Exploring methods to bridge cultural gaps in teams, emphasizing clear goal communication and the “math and magic” concept. 3.
B2BMarketing.net
FEBRUARY 8, 2024
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.
Benchmark Email
FEBRUARY 8, 2024
In the vast landscape of digital communication, where inboxes are inundated with messages from every corner of the internet, your email domain’s reputation is a precious currency. It’s the key that unlocks the gates to your recipient’s inbox or consigns your messages to the dreaded realm of spam folders. Maintaining a sterling email domain reputation… The post 9 Tools to Check Your Email Domain Reputation and Improve Your Sender Score appeared first on Benchmark Email.
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