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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox’s impact on ecommerce marketing. The post Tech Talk with Jivox: Personalization and ecommerce marketing appeared first on ClickZ.

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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

New research from eMarketer shows that it’s up 22.6% New research shows they have an 87% completion rate. New research from PathFactory shows that B2B buyers are increasingly becoming content “bingers.” According to eMarketer, Google “ will suffer a 3.3% What’s noteworthy about this 22.6%

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Reading the holiday tea leaves: eCommerce and the pandemic’s role in the 2020 holiday season

Liveintent

The signs have been plentiful, the majority of which pointing to eCommerce being the midnight oil behind 2020’s holiday season. eCommerce in the Before Times. While a larger move was underway prior to 2020, there wasn’t much urgency around having a fully-powered eCommerce option. Increased eCommerce sales and buoyed ad spend.

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Must-Attend B2B Marketing Conferences for 2021

Biznology

Invitation only, for ecommerce and digital marketing execs in manufacturing and distribution. All about ecommerce and digital marketing in manufacturing and distribution. Speakers from Bain, SAP, Oracle, Deloitte, JP Morgan Chase, plus Wharton’s Peter Fader , and Jillian Ryan who covers B2B for eMarketer.

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5 tips for planning your 2020 holiday marketing strategies

Liveintent

eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 In 2019, Adobe conducted a research report of more than 2,000 consumers.

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How Choice Paralysis Happens and How AI Can Help

Navigate the Channel

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. The statistics vary across retail and wholesale sites and by geography , but research shows the average abandoned cart rate is at about 75%, but some industries lose upward of 83% of potential sales from cart abandonment. was $705 billion.

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Email Marketing Benchmarks, Trends and Statistics

Porch Group Media

As consumers, the way we engaged, researched and bought from brands completely changed. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4