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Reading the holiday tea leaves: eCommerce and the pandemic’s role in the 2020 holiday season

Liveintent

The signs have been plentiful, the majority of which pointing to eCommerce being the midnight oil behind 2020’s holiday season. eCommerce in the Before Times. While a larger move was underway prior to 2020, there wasn’t much urgency around having a fully-powered eCommerce option. Now those ships are coming into port.

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5 tips for planning your 2020 holiday marketing strategies

Liveintent

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. Whatever promotion you choose to run this year, avoid creating a sense of false urgency. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52

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Here are this years’ top social media trends

EveryoneSocial

And, eMarketer says digital video will grow by double digits through 2020 going forward. The launch of Facebook Live has been a springboard for the use of video in marketing. Brand new to the video market is Twitter. This holds true for video marketing as well to all your marketing efforts. Twitter Live.

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The Top 5 Reasons for Mobile Marketing [Data]

Hubspot

According to eMarketer , there will be 73.3 According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing.

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9 Awful Ways We Push Customers Away

Hubspot

This is a story that all marketers -- ecommerce marketers, in particular -- go through every day. It''s an indication to the customer of the level of commitment business owners have toward the ecommerce venture. Online shoppers are subconsciously tuned to recognize these logos on ecommerce sites as a measure of security.

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A Simple Approach to Prioritizing Your Mobile Optimization Efforts

Hubspot

We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. This might be important if your business is a(n): Ecommerce company with a short sales cycle and low transaction amounts. Optimize and whatnot.