Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. They begin in most cases with some basic online research, which is why web presence optimization has become so critical.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. According to research from McKinsey , most advertisers are currently splitting their business between an average of four retail media networks (RMNs). eMarketer predicts that retail will spend $73.55

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Sword and the Script | B2B

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. eMarketer summarized the findings in this chart: 2. eMarketer summarized this finding this way: The B2B buying community is getting younger B2B companies aren’t known for their mastery of social media. The percentage of change is notable too.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. Right now there are several retail trends to consider when building out a marketing plan.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. Source: eMarketer , August 2022. marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% in 2021, according to the report.

Spending 110

Spending Emarketing Gartner Comparison 110

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 hours per week listening to podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

KoMarketing Associates

JUNE 27, 2019

As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. Statistics from eMarketer recently discovered that total digital ad spend in the U.S. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2 percent of estimated total US ad spending.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. eMarketer ). eMarketer ). Pew Research ). eMarketer ). Pew Research ). Pew Research ). A full 70 percent of marketers use social media listening tactics to research their target audience. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

MARCH 14, 2017

The research by eMarketer has shown a rise in time American adults spend watching video content online. The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. In 2015, the average was 5 […].

Stats 218

Stats Video Marketing Emarketing Impressions 218

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Research and thinking. And I love research. Ardath Albee: That’s a good question.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. After all, attribution isn’t just important for peace of mind — research shows that it can improve efficiency by 15-30%. And we get it — attribution is important.

Advertising Agencies 127

Advertising Agencies Emarketing Validation Touchpoints 127

Webbiquity

FEBRUARY 13, 2018

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. eMarketer ). Buyers appreciate business social media use. More than half of online adults (56%) use more than one of the top five social media platforms. Small Business Trends ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

The Freeman Company

FEBRUARY 27, 2015

eMarketer shares FreemanXP research on how social media usage varies throughout events'

Emarketing 40

Emarketing Promotion Social Marketing Social Media 40

QuanticMind

SEPTEMBER 29, 2023

Google also found that holiday shoppers are less impulsive than you might think: They do their research early, watch for sales to begin, and care more about delivering a thoughtful gift than finding the best deal. eMarketer has projected that influencer marketing will grow 3.5 Must be a new Furby.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Biznology

MAY 25, 2021

Speakers from Bain, SAP, Oracle, Deloitte, JP Morgan Chase, plus Wharton’s Peter Fader , and Jillian Ryan who covers B2B for eMarketer. Organized by WB Research, who also produce B2B Online in July. Hybrid, at the Marriott Desert Ridge resort, along with a virtual platform called Grip, that specializes in AI-driven matchmaking.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Since then, they have had to increase their estimates in subsequent reports.

Social Media 52

Social Media Allocation Emarketing Media 52

SnapApp

JULY 8, 2016

Keeping up with all of the latest news on your own is tough, so let us do all the research for you. eMarketer presents research that might give you some clarity regarding the effectiveness of your content. If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com.

Research 48

Research Emarketing B2B Sales Marketing Automation Services 48

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Research indicates voice search is fast becoming ingrained into many people’s everyday lives. million people) now use a voice assistant monthly, up from less than 10% in 2018. Apple’s Siri).

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

Content Standard

NOVEMBER 16, 2023

Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. They have access to a wealth of information and can conduct their own research to make informed decisions.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. and 5% figures, respectively, reported by eMarketer earlier this year. There’s no question that B2B marketers have embraced social media.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. mobile baer facts emarketer exacttarget flurry kyle lacy mobile apps mobile statistics mobile usage' Digital Passes TV in Share of Time Spent. tweet this ).

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Liveintent

OCTOBER 6, 2020

eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 In 2019, Adobe conducted a research report of more than 2,000 consumers.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

ClearVoice

JUNE 19, 2023

Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. Grandview Research ) Local SEO statistics Local SEO is an essential aspect of content marketing, especially for businesses that rely on local customers. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClearVoice

OCTOBER 14, 2022

When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 69% of marketers invest in SEO ( Hubspot).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

APRIL 21, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). adults use Snapchat ( Pew Research Center ). Pew Research Center ). By Q1 of 2018, 60 billion messages were being sent through the platform each day. Mark Zuckerberg ). Statista ). In 2018, WhatsApp grew its U.K. Statista ). In the U.S., Statista ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. This “mobile-first” mindset gives consumers the ability to access information wherever they want to research and make purchases. According to the research, more than twice as many people in the U.S.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

Hubspot

JANUARY 27, 2020

For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. eMarketer ). Pew Research Center). eMarketer ). eMarketer ). Juniper Research). Augmented and Virtual Reality. The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Liveintent

MAY 18, 2023

Emarketer projects that retail media ad spend in the U.S. The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Renowned researchers Les Binet and Peter Field have identified two main levers of marketing: long-term brand building and short-term activation. Want to feel depressed about marketing?

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S In a year, that rounds to about 45 days.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. The statistics vary across retail and wholesale sites and by geography , but research shows the average abandoned cart rate is at about 75%, but some industries lose upward of 83% of potential sales from cart abandonment. was $705 billion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

Go Beyond SEO

JUNE 14, 2022

Pew Research Center found that 85% of Americans currently own a smartphone, and what are people doing on their smartphones? According to eMarketer, 75% of all videos are played on mobile devices. Engage Mobile Users. Not only does Google prefer online video content, but so do most mobile users. Watching videos.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Porch Group Media

AUGUST 10, 2021

As consumers, the way we engaged, researched and bought from brands completely changed. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 Reach ready-to-buy consumers The way consumers search for products and services has changed; approximately 63% of consumers visit Amazon or Walmart.com for initial product research. billion by 2027.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 Reach ready-to-buy consumers The way consumers search for products and services has changed; approximately 63% of consumers visit Amazon or Walmart.com for initial product research. billion by 2027.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52