SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. How much traffic does social media contribute to those outcomes?

Social Networks 181

Social Networks Business Work Management Social Media 181

Sana Commerce

FEBRUARY 19, 2023

We get a lot of questions concerning Electronic Data Interchange (EDI) and e-commerce. Jump in to learn why EDI and e-commerce are the perfect match! The perfect marriage of B2B e-commerce and EDI What is EDI? So, in most cases, just 25% of all orders are handled with e-commerce.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. How can your e-commerce brand leverage this integration to achieve such a goal? Secure and Simple Checkout One crucial aspect of an effective e-commerce strategy is a seamless checkout experience.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Sana Commerce

FEBRUARY 7, 2023

When it comes to sales tax for e-commerce, do you have the data and technology you need to stay compliant and avoid fines? Sales tax compliance is complicated enough independently, let alone when adopting a new sales channel , expanding to a new market, or both, it’s important to do your due diligence on the necessary processes.

B2B Sales 98

B2B Sales B2B Work Management Marketing Management 98

Sana Commerce

AUGUST 3, 2023

E-commerce profit margins reveal a lot about the success of your digital transformation strategy. For B2B organizations starting out in e-commerce, revenue is one of the most important indicators of success. How much e-commerce project costing you?

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Cross-Selling Bundling 52

SmartBug Media

JANUARY 6, 2023

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. But its effectiveness has also contributed to an oversaturated channel used by the majority of e-commerce businesses.

SMS 98

SMS Email Marketing Marketing & Strategy Marketing Strategy 98

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce Definition.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Sana Commerce

NOVEMBER 10, 2023

I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that. What is digital commerce?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Sana Commerce

OCTOBER 24, 2023

B2B portals, not to be mistaken with B2B e-commerce, is a term that often pops up in conversations surrounding digital transformation. But what exactly is a B2B portal, and how does it relate to the broader realm of e-commerce? B2B Portals vs. e-commerce sites: what’s the difference?

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52

KoMarketing Associates

APRIL 1, 2020

Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. Comprehensive Company Information. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Case Studies 90

Case Studies Case Study Work Management Studies 90

Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era in which marketing and e-commerce teams are in lock-step alignment. Marketers used to do their own tracking, queries, and imports to retarget based on mobile engagement. Partners are critical to a successful marketing strategy, and when you bring in partners it’s even more important that your platform is secure.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Sana Commerce

AUGUST 3, 2022

The food and beverage industry deals with perishable goods that have to be sold quickly to preserve the high quality that buyers expect and that regulations demand. Despite complex logistic processes and increasingly demanding consumers, food and beverage e-commerce (driven by ERP integration) can help companies do so easily.

Trends 69

Trends Amazon Privacy Policies Marketing Management 69

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. For example, imagine you run an e-commerce store that sells outdoor camping gear. This makes it an effective lead-generation tool because it introduces many potential customers to your sales funnel.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. Here’s everything you need to know about B2B e-commerce SEO, from why it’s so important, to how you can make it work for your organization. Why is SEO important in B2B e-commerce?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Sana Commerce

FEBRUARY 19, 2023

We get a lot of questions concerning Electronic Data Interchange (EDI) and e-commerce. Jump in to learn why EDI and e-commerce are the perfect match! The perfect marriage of B2B e-commerce and EDI What is EDI? So, in most cases, just 25% of all orders are handled with e-commerce.

Cross-Selling 52

Cross-Selling B2B Paid Search Agency B2B Sales 52

Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2 What is ecommerce?

eCommerce 84

eCommerce Trends Marketing AI Amazon 84

Sana Commerce

MARCH 4, 2022

This is the age of the omnichannel approach to commerce. Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. Overview: The state of omnichannel commerce.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Sana Commerce

SEPTEMBER 15, 2023

Learning how to improve sales performance is the key to driving organizational focus and success. Great sales seasons are inevitable but turning them into sustainable strategies that can steady your business requires more effort. This blog explores 16 actionable steps that can help you enhance sales performance.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Valasys

AUGUST 28, 2020

On the 25th of August 2020, the leading provider of cloud-based e-commerce, CRM, and other popular business software solutions, Salesforce revealed that their revenue from Marketing and Commerce Cloud software increased by 21% for the second quarter of the fiscal that ended on July 31. billion in the first half of the fiscal.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Sana Commerce

MAY 30, 2023

The ultimate guide to getting your customers to shop online Imagine you’re a customer that has been placing orders over the phone with a trusted sales rep for years and now you’re asked to switch to online ordering. What is customer onboarding in b2b e-commerce? Why is customer onboarding important?

B2B 52

B2B Customer Satisfaction B2B Sales Training 52

Sana Commerce

MARCH 7, 2023

B2B businesses are increasingly moving their business online as they recognize the opportunity to expand their sales digitally. One of the most effective ways to stand out from the competition is to take a page out of the B2C playbook to develop a full-featured e-commerce marketing plan.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

QuanticMind

JULY 14, 2023

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) Last year, October e-commerce sales increased by almost 10% , thanks to pre-holiday season promotions like the Prime Early Access sale.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. But from an advertising perspective, marketers should look at the CTV share in relation to other digital channels.

Paid Search Agency 130

Paid Search Agency Ads Mobile Advertising CMO 130

SmartBug Media

OCTOBER 26, 2023

In the last several years, the landscape of digital technology and commerce has greatly changed. You most likely already know that doing so can be the difference between being a leader in your industry and becoming just another brand that gets overlooked. How significant is it in the e-commerce industry?

Customer Satisfaction 64

Customer Satisfaction Eye-Tracking Advertising Channels Work Management 64

Sana Commerce

AUGUST 2, 2023

How does SEO for manufacturers help achieve e-commerce success? SEO for manufacturers contributes to e-commerce success in the following ways: Increased online visibility : By implementing effective SEO strategies, manufacturers improve their organic search rankings. Are you B2B e-commerce ready?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Valasys

JULY 21, 2020

Employing appropriate KPIs for B2B e-commerce marketplace helps marketers to qualitatively and quantitatively evaluate the progress of their marketing models and also assists them in making more informed, data-driven, less risky, and profitable business decisions. Read more on 5 Essentials of B2B Sales and Marketing Alignment.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

SmartBug Media

JANUARY 23, 2023

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. As your traffic comes to your website through advertisements and organic search, the industry average is between a 2-3 percent conversion rate.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Sana Commerce

JUNE 16, 2022

But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Hear industry experts discuss the trends relevant to IT today. Listen to B2B E-Commerce Tech Talk. Become an E-Commerce Insider.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

Biznology

NOVEMBER 27, 2018

But often lead management is in the domain of sales management, rather than a marketing function. Interestingly, the term “d igital marketing ” is commonly used in India to mean e – commerce or , in B2B’s case, e – procurement. Are trade shows and conferences still an important part of the marketing mix?

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Valasys

MARCH 27, 2023

And, as someone interested in keeping up with the leading social commerce trends, you’re in luck. Over the years, we’ve seen a shift from text-based updates to more visual content, and now, we’re seeing a rise in social commerce. But social commerce is just one of the many social media trends set to dominate in 2023.

Trends 52

Trends Leads Lead Marketing Qualified Leads 52

Huptech Web

JANUARY 4, 2024

Arе you and е-commerce brand searching for cost-effective strategies to enhance your brand’s performance? It is an important indicator for е-commеrcе businеssеs and any campaign with thе ultimatе goal of dirеct salеs. If a campaign costs $2,000 and results in 100 salеs, thе CPS would be $20 per sale ($2,000 / 100).

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52