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When to Get on (and When to Get off) the Social Media Train

ClearVoice

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. But that doesn’t discount the very real consequences of social media fatigue exacerbated in recent years by growing online privacy concerns. You know your voice.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics.

Copyright 113
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How To Unlock the Power of Generative AI Without Building Your Own LLM

Salesforce Marketing Cloud

Should you train your own LLM? Customize a pre-trained open-source model? Training your own LLM is a daunting and expensive task. LLMs are trained on massive datasets, which gives them a deep understanding of a broad context of information. But where do you start? Use existing models through APIs? What is an LLM?

API 138
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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52
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4 Ways Large Language Models Help You Do More With Customer Data

Salesforce Marketing Cloud

Generative AI is powered by large machine learning models that are pre-trained with large amounts of data that get smarter over time. To make sure you’re using this technology responsibly, you can invest in a customer relationship management platform that has an AI-focused trust layer — which anonymizes data to protect customers’ privacy.

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What could disrupt the future of generative AI?

Martech

In addition to the risks embedded in relying on what is essentially unconscious and amoral “intelligence,” users also face the very real prospects that copyright and privacy issues could mortally wound large language models (LLMs) like ChatGPT. LLMs have already been trained on inconceivably large datasets.

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MiQ announces post-cookie programmatic package

Martech

MiQ’s new proprietary identity graph, Identity Spine, connects multiple digital IDs from providers with first-party data to create privacy-compliant, addressable cohorts for marketers and ad buyers. Identity Spine. It is already processing and connecting more than 100 million identities per week. Processing.Please wait. Why we care.