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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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International SEO: How to Rank for Foreign Location & Language Specific Searches

seo.co

Keyword trends and popularity by page for top languages and countries. For international SEO, it’s imperative that you have the necessary resources to create a dedicated page on your website for the country or language you’re targeting. Buyer Intent Keyword Research. Which keywords do they rank high for? Choose A Domain.

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The Top 10 Free Content Analytics Tools

Contently

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword.

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How to Create Interactive Tools That Captivate Your Audience

Contently

Unlike Pingdom’s page speed tool, these resources aren’t just samples of their paid products. HubSpot’s Website Grader—which scores domains based on performance, mobile, SEO, and security—has generated over 1.9 In fact, they’re completely different tools. million backlinks alone. million backlinks alone.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

After evaluating several alternatives and testing countless data samples, we met Clickagy and its visionary founder Harry Maugans. The challenge is that marketers don’t know every potential path their buyers can take, every site they might visit, every message that might resonate, or every resource they might find.

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Broken Link Building: How to Exploit Broken Links for SEO

seo.co

Trying to track down and replace broken links in articles, blog post, and web resources requires a lot of time and manual effort. Another broken link building technique involves looking for relevant expired domains that have backlinks. This will give you a massive list of domains that you can filter by backlink volume.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. Types of Domain Structure. There are essentially three choices for setting up your international domain architecture: 1. com" (or ".org,"

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