Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other. Lead liaison CEO Ryan Schefke.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Lead Liaison

NOVEMBER 24, 2022

If you’re running a contest or incentive to visit your booth experience, detail it in your pre-show email. Offer PDF documents teasing incentives, special offers, or explanations of your unique products and solutions to build interest. Pre-show email is your first touch, and provides a gateway to building interest.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Biznology

NOVEMBER 3, 2017

trade shows. When we’re asked to create a “silent” version for a trade show or other noisy, distraction-filled environment, we sometimes leave out the “problem statement” that kicks off most technology business videos. At trade shows, especially, people are there to sample what’s new. Capturing cost savings.

Video Marketing 120

Video Marketing Trade Show Business Sample 120

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

Paid Content 65

Paid Content Trade Show Branding Brand Identity 65

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Lead Liaison

NOVEMBER 14, 2022

Speaking with clients from around the world, we hear stories of how clients are still dragging in clunky, heavy Prize Wheels, outdated logo’d swag, flimsy paper documents, collecting business cards in a fishbowl that are easily lost, and writing down leads on a sheet of paper and waiting weeks to finally receive leads from event organizers.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Navigate the Channel

NOVEMBER 6, 2023

Keep this master document handy for reference any time you consider launching a new part of your strategy. To avoid this, maintain a master document outlining your core value proposition, pricing, taglines, and variations to ensure consistency in your campaigns. Links to your website’s event pages don’t expire when the event is over.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Lead Liaison

DECEMBER 22, 2022

You’ve set up your Universal Lead Capture form, your documents are ready to go, and your team is trained. It has all of our questions and documents set up for our organization, and our booth staff are used to it. It has all of our questions and documents set up for our organization, and our booth staff are used to it.

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Zoominfo

OCTOBER 5, 2021

Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.

Activities 130

Activities Branding Brand Identity Sample 130

Zoominfo

JULY 15, 2019

Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.

Activities 246

Activities Branding Brand Identity Sample 246

Navigate the Channel

MAY 19, 2023

In a survey from 2020, the Content Marketing Institute revealed even bleaker numbers, including 69% of B2B marketers have a documented content marketing strategy, but only 42% of B2B companies consider themselves in the “sophisticated” or “mature” phase of content marketing. Map out the journey of your last 10 customers.

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

markempa

JANUARY 28, 2013

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Document every aspect of the development. Customers are using and modifying products. “By

Trade Show 120

Trade Show Product Work Management Marketing Management 120

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Create a shared document so your team is on the same page when it comes to content creation.

Trends 157

Trends Planning Work Management Contingency Planning 157

Tiecas

SEPTEMBER 5, 2023

A marketing plan, on the other hand, is a comprehensive document outlining the objectives, tactics, and resources needed to achieve a company’s marketing goals. It needs to be documented and refined over time using measurement and analysis. It provides a roadmap that guides all marketing activities and ensures a focused approach.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Exo B2B

APRIL 13, 2021

Deprived of trade shows, opportunities to tour suppliers and customers and, private customers of the traditional 5-7 ‘happy hour’, sellers have lost their bearings. The routine of trade shows has been replaced by a digital emergency. And this, beyond the technical aspect of aligning sales and marketing. So, what to do?

Trade Show 52

Trade Show Planning Work Management Paid Search Agency 52

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 93

Marketing Budget Research Lead Ranking Lead Scoring 93

Navigate the Channel

SEPTEMBER 13, 2021

Perhaps it is the size of the audience you’re speaking to at seminars or trade shows. Whatever that metric is, make sure you keep track of it along the way to document your progress. Maybe this is the number of people who read your blog each week or followers on social media accounts.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

KoMarketing Associates

NOVEMBER 30, 2017

What conferences and trade shows is the organization attending? But writing them down and putting a documented plan in place may actually end up becoming the key step to success. offline) marketing endeavors. Are there webinars or presentations in the works? Final Thoughts.

Link Building 169

Link Building Planning SEO Ad Building 169

Lead Liaison

SEPTEMBER 6, 2019

If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent the system provided by the trade show instead of purchasing your own. . In essence, you’re creating a customized and repeatable process that you can execute from trade show to trade show.

Lead Liaison 60

Lead Liaison Trade Show Sales Qualified Leads Lead Capture 60

ViewPoint

AUGUST 30, 2016

Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. The sales skills required to effectively solve business issues for any solution can be documented and communicated for any company. No solution is that difficult. We can do it cheaper inside.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Ranking 136

Hinge Marketing

AUGUST 26, 2020

Tools like shared documents, calendars, email and video conferencing allow for clear communication and collaboration in real time. . Until recently, many professional services firms have been able to rely on face-to-face interactions with prospects at trade shows, conferences and networking events to develop new business.

Tools 66

Tools Class Trade Show Deliverability 66

Webbiquity

MARCH 2, 2021

For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. But First… But first, before getting into all of that…. It’s important to acknowledge a few leaders in the event tech space.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. Printing high-quality copies for trade shows, to help raise awareness of your product and build thought leadership. Distributing printed copies at in-person meetings and events.

Paper 113

Paper Lead Ranking Lead Scoring Generation 113

B2B Marketing Traction

FEBRUARY 27, 2015

There are a lot of moving parts and it’s more important than ever to plan, document and measure results. The need to plan strategically and document your plan is nothing new. Before you get caught up in the Content Marketing Craze and cancel all your speaking engagements or trade shows, keep in mind the big picture.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

ViewPoint

FEBRUARY 12, 2013

Review lead scripts, web content in development, webinars in development, videos in development, best practice documents in development, talk about marketing automation in their terms not marketing terms, make them part of your team, your process. When there’s a trade show or national sales meeting, it’s another opportunity for face time.

Stats 120

Stats Trade Show Webinar Metrics Demand Generation 120

Marketing Craftmanship

JUNE 11, 2015

Trade Show…check. Effective plans can be developed in a few whiteboard sessions, and be contained in a 2 – 3 page document that address these key questions: What is our value proposition and competitive advantage? Many companies view marketing simply as a checklist of items they believe to be essential: Website…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Environment documented. Decision-making process and timeframe documented. Competitive landscape documented.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

B2B Marketing Directions

FEBRUARY 7, 2021

Numerous earlier studies have documented that millennials are playing increasingly important roles in B2B purchase decisions. industry conferences and trade shows are (or were) important for BETAs - 4 in 10 said they were regularly attending them. The surveys were fielded last year and included respondents from ten countries.

B2B 75

B2B Trade Show Customer Surveys Vendors 75

SpotMe Blog

FEBRUARY 2, 2022

Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. The main features include 3D models of the event with trade show booths. Best for: External users at virtual career fairs and virtual trade shows. Teams users find it easy to share and work together on Microsoft documents.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Porch Group Media

NOVEMBER 16, 2022

Charlie: I had the opportunity to meet Charlie at a trade show, and it was just by happenstance that we happened to sit next to each other and started talking about our different businesses and what we do as you do in those networking opportunities. Michelle, we haven’t heard from you yet.

First-Mover Advantage 52

First-Mover Advantage Top of Funnel Digital Marketing Funnels Advertising Funnels 52

Lead Liaison

JUNE 27, 2019

The chat transcript will also be saved into the Prospect’s timeline showing chat activity. Read the documentation here. Read the documentation here. For example, during a trade show, Company XYZ collects all pertinent information within their lead capture form. – Event Lead Management.

Lead Liaison 48

Lead Liaison Marketing Automation Services Marketing Management Paid Search Agency 48

PureB2B

MAY 30, 2022

So, if you had a booth at a trade show and gained consent to email prospects via a sign up form, you’re good to go. Accountability and Documentation Article 30 of the GDPR means you need to be accountable for your B2B data usage. If so, you need to document what personal data you control, as well as where and how you store it.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

So, if you had a booth at a trade show and gained consent to email prospects via a sign up form, you’re good to go. Accountability and Documentation. Document your data processing activity. If so, you need to document what personal data you control, as well as where and how you store it. Let’s take a look at them.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

B2B Marketing Directions

OCTOBER 23, 2022

This annual ritual is usually called strategic planning, and the output of the process - in larger companies at least - is often a lengthy document that describes what company leaders hope to accomplish in the coming year and what actions they intend to take.

Planning 40

Planning Marketing & Strategy Budget Programs Trade Show 40

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Enterprise Management Planning 111

Golden Spiral

MARCH 17, 2017

Document those, create hypotheses for each and create a calendar for what you’ll test, one after another. Running tests just as an “activity” to show you’re doing something is a waste of time. Document your rationale for a test and use that as your hypothesis. Testing is as much strategy as it is tactics.

Advertising Funnels 54

Advertising Funnels Top of Funnel Trade Show Marketing Analytics Tools 54

Lead Liaison

JULY 13, 2017

The Automated Lead Flow Management guide would be a good document to read through to see what’s possible: [link] on.com/resources/library-of- re sources/. Ask them if they could use help nurturing trade shows leads (if you attend trade shows). For example, only see leads they own, etc.

Marketing Automation Services 49

Marketing Automation Services Top of Funnel Marketing Automation Marketing Management 49