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IAB Tech Lab launches first clean room standards

Martech

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. This document outlines baseline expectations for DCRs. Why we care.

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Attention, Email Pros: Want to Present at Litmus Live 2022?

Litmus

Data and privacy. We recommend visiting the form and noting the fields, pulling your proposal together in a separate document, and pasting the information back. You can view the form and submit as many proposals as you’d like! Submit your proposal here by July 15th, 2022! Email deliverability. Email testing.

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Marketing software: Think three times before you customize

Martech

Colorado may pass a new privacy law. I remember one of my developers spending a day discovering that our script didn’t work because one piece of software changed the way it managed line feeds in an XML document.) Keep them in check, and consider the ROI on every proposed customization. Document your customizations.

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Marketing leaders, are you actually ready for AI?

Martech

If your department is one of these, now is the time to take action to document the details of your stack and the associated data collection, storage, sharing and distribution mechanisms and then work to ensure that everything is being collected, stored, shared and distributed as required.

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31 free social media templates that will elevate your workflows

Sprout Social

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. This brief template will help you document both, creating a valuable resource influencers can return to as they work to craft content that resonates with your audience. Get the template 31.

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5 steps to a seamless post-M&A brand integration

Martech

If those objectives and success metrics don’t exist, propose them. Engage with the privacy and security teams early Ensure you know how first-party cookies can be used across the two brands and should be collected in the future. Sometimes, the same word from two different executives means a totally different thing.

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Building Trust Requires Innovation

Customer Experience Matrix

The chapter headings suggest she ends up proposing blockchain as the ultimate solution. Color me skeptical on that scenario: Facebook will probably renege once public attention turns elsewhere and few consumers will stop using services they enjoy due to privacy considerations. That’s very different attitude from the U.S.