Hubspot

OCTOBER 18, 2018

From the very early days of cave walls, clay tablets and papyrus to the modern era of eBooks, the publishing industry has undergone many major changes. 1940-1970: The first eBook is published, although historians disagree on which one was truly first. 2011: eBook sales surpass printed books for the first time in history.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Navigate the Channel

JANUARY 4, 2018

We’ve compiled a list of marketing mishaps that are most likely to frustrate your customer—along with our proposed solutions: 1. Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem.

Blast Campaigns 66

Blast Campaigns Opt-out Opt-in Trade Show 66

ClearVoice

APRIL 2, 2021

Giving away free content — such as ebooks or white papers — in exchange for email addresses. For example, one lead may have downloaded an ebook from your website and provided contact details to access that information. Having contact forms on your website. Hosting or participating in events. Offering a demo or free product trial.

Sales Cycle 59

Sales Cycle Lead Qualification Work Management Marketing Management 59

nDash

DECEMBER 14, 2020

I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. ’s 15 years of development and technical writing experience in the health insurance industry gives her an insider’s perspective on the documentation needs of business leaders and technology professionals. .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

ConvertKit

SEPTEMBER 18, 2018

Instead of having to wait for a publishing house to take notice of your book idea, you have full power to create an eBook and start collecting sales in minutes with Amazon’s Kindle Direct Publishing. You can tap into a high level of creative freedom and flexibility when you use Kindle Direct Publishing to publish your eBook.

Amazon 41

Amazon Pricing Price Custom Publishing 41

Scoop.it

APRIL 9, 2019

Missing a key message proposes a real, everyday risk. Resource sections (such as ebooks or content hubs). Support documentation. You may track these details in a spreadsheet or a similar type of document and repeat for all your main direct competitors. Case studies. Product demonstrations. Pricing and feature pages.

Enterprise Management 56

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 56

Marketing Insider Group

JANUARY 13, 2011

All presentations were made into shareable documents as well as into protected presentations we could share on sites like slideshare. I proposed a customer advisory council, a user’s group, an annual customer meeting. Youu can read all about &# how to create killer blogs, podcasts, videos, ebooks and webinars.&#.

Webcast 100

Webcast Work Management Marketing Management Content 100

Marketing Insider Group

JUNE 30, 2020

Like white papers, eBooks will be some of the best content that you provide. The difference is in the length, with eBooks being 10 pages or more. Similar to white papers, publishing eBooks will help establish credibility and expertise in your audiences’ eyes. Document Your Strategy and Communicate Progress. Case Studies.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Vidyard

OCTOBER 20, 2015

For example, with content marketing assets like downloadable ebooks or printed sell sheets, content would likely come first since these assets are heavily content-based. My cat, Molly, making clear her stance on one of Raj’s proposed wireframe layouts. The answer to who begins work on a project is simply: It depends on the project.

Copywriting 50

Copywriting Creativity Design Work Management 50

Hinge Marketing

JANUARY 19, 2016

Take the time to reflect and document your thinking. The Internet is also a great resource for free educational content by way of blogs, guides, ebooks, and webinars. There’s more to working with technical colleagues than proposal writing and pitch preparation. What opportunities does the current firm offer?

Work Management 48

Work Management Planning Marketing Management Peer-to-peer 48

Hubspot

JANUARY 31, 2017

In his famous paper , Turing proposed a test (now referred to as the Turing Test ) to see if a machine’s ability to exhibit intelligent behavior is indistinguishable from that of a human. On a basic level, spell check in a Word document or translation services on Google are both examples of NLS. Semantic Analysis. Supervised Learning.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Vision Edge Marketing

OCTOBER 20, 2020

If it’s not clear to you yet, here is a way to think about it: When we use a sales-centric funnel, we are focused on what WE do – identifying buyers, calling a meeting, assessing a need, determining the budget, submitting a quote, delivering a presentation, submitting a proposal. Create a method to identify your best opportunities.

Lead Ranking 235

Lead Ranking Marketing Qualified Leads Organization Lead Scoring 235

Hubspot

JULY 18, 2019

The integration ensures your content looks professional and allows you to drive more leads by getting more value out of your existing content — it connects to HubSpot to automatically convert your blog posts into downloadable content such as eBooks. Social Media Integrations.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

SnapApp

FEBRUARY 5, 2019

In this time, prospects can take any number of actions: become a blog subscriber, download an ebook, or sign up for marketing emails about a specific product.”. Once the marketing department has created the content, the sales team will review it and propose a few changes. Use Technology to Deliver Content to Sales. Stan Robinson, Jr.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Hubspot

APRIL 12, 2012

You can try to coordinate beforehand to have a meeting onsite, but if that doesn't work, prepare questions and/or proposals of projects you could work on together. Make sure your best content -- your blog, ebooks, whitepapers, etc. -- get some visibility. 4) Get exposure to people you wouldn't otherwise meet.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Seismic

MAY 11, 2022

Persona Documents. A persona document is a breakdown of a semi-fictional character that represents a typical customer. Product Documents. Product documents help salespeople understand exactly what they sell and outline specific benefits for buyers based on their pain points and challenges. Investment Proposals.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. 2] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Heinz Marketing

DECEMBER 2, 2019

I mean, I’m sure if you guys have heard from my CEO Mikita, he talked a while ago about why he founded PandaDoc, he had an agency, he found it very cumbersome to and time consuming to create sales proposals or any kind of just client facing document. Bethany: Yeah, absolutely. I mean we experienced this recently.

Top of Funnel 53

Top of Funnel Marketing Proposals Template Work Management 53

Hinge Marketing

JANUARY 31, 2022

To address its decision-maker audience (strategic leaders/influencers), AIM has produced targeted educational content, including an ebook entitled, “Leader’s Guide to B2B Organic Growth” and an associated video series. Document your operational schedule and budget. Your choices are learn, retain or hire. Did a task happen as scheduled?

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

ClearVoice

MAY 7, 2020

Executive summaries are the first page (or pages) of a business plan or proposal. Be straight, not silly: Whether you’re trying to get someone to invest in a Silicon Valley startup or secure a bank loan for a small business, you should always know what’s at stake and not mistake this all-important document for a casual thing.

Template 91

Template Examples Work Management Marketing Proposals 91

Pam Didner

APRIL 2, 2021

Lead magnets can be case studies, eBooks, templates or checklists. It’s an internal document to communicate with your executives, internal stakeholders, and team members how to support the company’s business objectives and goals. A marketing plan is an internal document to align internal teams. Case studies. White papers.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Ambal's Amusings

OCTOBER 8, 2009

Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Sales then uses the content in PowerPoint presentations, sales letters, live in sales conversations, and proposals. Steve Slaunwhite’s Cracking the Case Study Market. Jonathan Kranz Recommends.

Case Studies 100

Case Studies Case Study Activities Studies 100

NetLine

SEPTEMBER 11, 2023

For instance, an awareness campaign may include creating blog posts, social media content, white papers, ebooks, reports, guides, infographics, checklists, and PPC ads. It’s important for businesses to make the purchasing process easy and smooth by providing ongoing support, easy documentation, and minimal back-and-forths.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Vidyard

SEPTEMBER 14, 2015

But “the design” means different things to different content marketers, for some it might mean anything from converting your Word document into a simple PDF, to treating your content to a custom cover—graphics, design elements, and illustrations. So, knowing that design is critical, where do you start? Design For Your Audience.

Design 96

Design SMB Content Bandwidth 96

nDash

JANUARY 27, 2022

Remember, you’re not just focusing on blogs – content includes social posts, ebooks, infographics, case studies, and the like. Links to documents. These targeted pitches contain: Title: A proposed title if there isn’t already one listed. Price: The writer’s proposed rate. Production notes.

Work Management 52

Work Management Marketing Management Top of Funnel Content Marketing 52

Lake One

JULY 12, 2019

Develop and Document 2-3 Personas. We’ll propose 1-2 offers at each stage of the buyer’s journey. We might propose an offer in the format of a… . Guide or eBook. Without spending an inordinate amount of time, these numbers give insight into their marketing activity and authority. Want to know more about Lake One?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Digital Marketing Funnels 40

Hinge Marketing

JULY 18, 2019

To address its decision-maker audience (strategic leaders/influencers), AIM has produced targeted educational content, including an ebook entitled, “Leader’s Guide to B2B Organic Growth” and an associated video series. Document your operational schedule and budget. Your choices are learn, retain or hire. Did a task happen as scheduled?

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Ambal's Amusings

JULY 15, 2010

Step 2 Constructing a detailed outline (blueprint) of the proposed white paper that will provide marketers with a good idea of the planned size, framework, flow, and key points expressed in the first draft. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. That’s when you need to put the proposal together like a brief. That’s when you need to put the proposal together like a brief.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

chiefmartech

FEBRUARY 19, 2018

We documented their work in our martech and modern marketing organizations study last year, and we just completed a marketing technology and operations salary survey (results will be published early next month). Auto-complete for “marketing technologist” on Google leads you to thousands and thousands of articles.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Hubspot

AUGUST 21, 2023

Go-to-market strategies help maintain alignment throughout the whole product lifecycle because they include roadmaps and planning documents that keep the team informed on who will be handling which tasks. Whether you’re a product designer or a social media coordinator, everyone needs to be on the same page. After that comes the engage phase.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

The ROI Guy

JUNE 29, 2011

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

ClearVoice

OCTOBER 29, 2020

Since you’re here, I’m going to go out on a virtual limb and assume you’ve read, What is Teamlancing: The Future of Freelancing and Content Marketing — both the article and the more in-depth ebook. To keep things consistent, let’s refer to the roles depicted in the original teamlancing article and ebook as a guide.

Work Management 85

Work Management Skype Tools Marketing Proposals 85

Hubspot

JUNE 12, 2013

Below you''ll learn about the various problems or pain points they''ve admitted to encountering, proposed solutions for each, and personal insight into why those solutions are valuable for them. To ensure that the email creation process goes smoothly, set up a brief process document that everyone has visibility to.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

FEBRUARY 16, 2015

That’s why I don’t start by brainstorming blog post topics or throwing around ideas for possible ebooks or whitepapers. Walk around your shop or office with a camera and document what happens on a day-to-day basis. I also run a document search for “[TK]” so that any marks I missed don’t make their way to my clients.).

Content 28

Content Curation Social Media User-Generated Content 28

Convince & Convert

SEPTEMBER 20, 2010

case for B2B social media has been well documented over the past few months (here, here, and here to cite just a few), but one of the most important components a business must [.] How do you propose to draw in a consumer, who has little interest in your company and buys so rarely that he or she is likely to have forgotten you ever existed?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

MAY 19, 2020

Visme is an all in one design tool; users can create engaging presentations, infographics, documents, printables, web and social graphics with little to no design skills. I also saw non-designers trying to create visual documents and content in tools that are just not built for that. I like sustainable growth that progressively grows.

Budget Programs 180

Budget Programs Burn Rate Word of Mouth Paid Search Agency 180