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The data disconnect: Why understanding your data landscape matters more than ever

Martech

Understand what business conditions might exist that would make certain contacts marketable — or not. Understanding sales processes and aligning your marketing strategies to those processes can help you build a stronger personal — and revenue — relationship with your sales teams. Under what conditions? Take lots of notes.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Sales contracts are vital to completing any business transaction.

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What is a Franchise Disclosure Document (FDD) and Why Do You Need One?

Hubspot

This is where a Franchise Disclosure Document (FDD) comes into play. Here, we'll get a clearer picture of what this document is, review what it's used for, and offer some advice on when it's fit to sign. As a franchisee, make sure you receive this document and familiarize yourself with it. Let's jump in.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

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Master Social Media Influencer Contracts: A Brand’s Guide + Free Template

SocialPilot

These contracts transform your informal conversations into official business partnerships with clear terms. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer.

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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations. For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Use data to create a more personalized and memorable buyer’s journey for every lead and customer. Make Short-Term Plans.