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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains.

SEO 217
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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. I’m going to discuss one method that directly relates to keyword ranking.

SEO 149
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Effective SEO Writing: 5 Steps

Brightedge

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. This is mostly due to algorithm changes introduced to Google with natural language processing (NLP) in BERT, and RankBrain. List and Organize Keywords. So why is EAT important?

SEO 64
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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. It’s not easy to fool a search engine algorithm in 2021.

SEO 111
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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Is this an ethical move by Google? It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla: Cool. Will SEO soon be dead?

SERP 53
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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. When I’d Googled the same kind of information, it offered me dozens of links, some of which looked promising, others not. The Wikipedia experience differed in details but not in results. But ChatGPT can also look for specific information.