Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc. To do this, head to Documents in Boss Mode (find it in Templates ).

Marketing AI 79

Marketing AI AIDA Marketing Analytics Tools Template 79

Marketing Insider Group

APRIL 8, 2015

A majority of companies still don’t implement a documented content strategy, which makes it all the more difficult to keep track of goals and achievements in an orderly way and make better decisions for the future. and of course, FAQs. Useful metrics there were call deflection once more, as well as the standard likes, shares, etc.

Content Marketing 100

Content Marketing Business Eye-Tracking Content 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Bluetext

MAY 5, 2023

Document your communication plan via a spreadsheet to ensure your tactics are on track from a timing and budget standpoint. Provide your employees with your updated brand guidelines, outlining how your brand should look in white papers, PowerPoints, data sheets, etc.

Activities 26

Activities Tactics Brand Identity Branding 26

Adobe Experience Cloud Blog

MAY 11, 2010

If you’re looking for a good primer, I suggest you check out the Email FAQ. MAAWG includes data-heavy published documents and the MAAWG Email Metrics program, a quarterly compilation of aggregated data from MAAWG member ISPs, email providers and network operators.

Deliverability 48

Deliverability Resources FAQ Aggregators 48

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. So we are doing everything we can to help marketers just like you to navigate the change. Want to learn more?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

This paper examines the teaching practices necessary in a climate of knowledge work. In this white paper, I take a postcritical stance (Selber 2004). is the study of argumentation and persuasion (Aristotle 1991) â?? formal training, documentation, schooling, etc. A diary study of task switching and interruptions.

Work Management 100

Work Management Research Verticals Press 100

Moz

JANUARY 22, 2019

For example, “Document capture e-book A” or “free trial subscription B.” Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers. White Paper FAQs.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company. Let’s begin!

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Marketing Insider Group

JULY 7, 2020

White papers, detailed, long-form blog posts, and case studies, too, can tell the story about how your products or services have helped solve your customers’ problems. Documents and videos that demonstrate troubleshooting, too, can help build customer loyalty. Big mistake.

Custom Publishing 312

Custom Publishing Content Comparison B2B Sales 312

BOP Design

APRIL 24, 2023

When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc. White papers – Drafting a white paper from scratch can be a daunting task, but there is the opportunity to craft a white paper from other existing content. Bam – you have 5 blog ideas ready to go!

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

Buzz Marketing for Technology

JUNE 19, 2008

In the institutions organizational documentation, is there a clear and integral relationship between those responsible for electronically offered programs and the mainstream academic structure? Is there a well-designed FAQ (Frequently Asked Questions) service, online and/or by phone menu or on-demand fax? Curriculum and Instruction.

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

ClearVoice

OCTOBER 10, 2022

White papers. Case studies. These experts will help you craft high-level pieces such as informative guides, white papers, and industry reports related to those subtopics. According to Semrush, 78% of successful marketers had a documented content strategy. Case studies. B2B content outsourcing FAQs.

Work Management 59

Work Management Marketing Management Paid Search Agency Advertising Agencies 59

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Optimizing FAQ’s and product support information can provide answers to customers before they call support.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Seismic

MAY 11, 2022

Persona Documents. A persona document is a breakdown of a semi-fictional character that represents a typical customer. Product Documents. Product documents help salespeople understand exactly what they sell and outline specific benefits for buyers based on their pain points and challenges. White Papers.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

WebMarketCentral

FEBRUARY 4, 2008

Wilson Web marketing expert Ralph Wilson provides a 12-step guide to developing an effective website in this 32-page paper. If you decide to outsource the project, you'll want to share a copy of your marked-up copy of this document with your website designer." learn, research and compare what you have against a competitor.

Design 20

Design Marketing Websites SEM Best Practices 20

Single Grain

APRIL 18, 2023

Look Up Case Studies A reputable lead generation team will not only promise results but will back their work up with data. A quality case study will cover the tactics used and the success rate. A case study may also include areas where the lead generation company failed. From here, you can request documentation of their process.

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

JUNE 21, 2022

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. Interest: Case studies, product comparisons, tutorials, and reviews. 4 case studies.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Convert

MARCH 21, 2023

Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Highlight Friction Points Until you study user behavior on your website or app, there’s no way for you to know for sure that users are interacting with it the way you intended. Here’s how: 1.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

ClearVoice

JUNE 13, 2022

They can publish case studies, write white papers, and create infographics to make their data more valuable (and “linkable”) for industry experts. It’s easy to let your content strategy become some vague bullet-pointed list in a strategy document that nobody on your team opens. Image Source: Forms.Google.com. How-to” guides.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

Convert

MAY 10, 2022

Start with a mental image (if possible, a physical one too — scribbled on a whiteboard or paper) of your online store. You don’t have to figure it all out, but if you can get the major things down on paper, you’re halfway there. Also, read the documentation and reviews of the theme you’re considering. Who’s your target customer?

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

Content Standard

OCTOBER 20, 2023

Think along the lines of lengthy webinars, comprehensive white papers, or intricate case studies that convey the comprehensive narrative of successful implementations. Each role-specific master document would cover benefits, challenges, and steps forward. You can start that exploration process here.

Marketing AI 59

Marketing AI Work Management Marketing Management Planning 59

Sana Commerce

MARCH 30, 2023

In this paper, we explore the top five priorities to consider when creating a user-friendly B2B web store. Read now Improve product information and content As well as being an important sales channel, a B2B web store functions as a valuable information source where customers can access documentation about your products and business.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

nDash

JUNE 13, 2022

Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed. Style guides and studying existing content are extremely useful to writers. Leverage Customer Case Studies: Personalization and Expertise.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

nDash

APRIL 16, 2021

Define your content strategy’s goals by sticking to between three and five, creating objectives for each, documenting them, and ensuring they have long-term sustainability. Ask yourself if you’re creating this strategy to: Build relationships. Generate additional leads. Improve customer experiences. What is content strategy?

Marketing & Strategy 95

Marketing & Strategy Top of Funnel Work Management Content 95

Single Grain

NOVEMBER 27, 2019

NLP stands for Natural Language Processing, which is a subset of artificial intelligence and consists of machine learning and linguistics (study of language). Google goes a step further and identifies the sentiment in the overall document containing the entities. Google BERT FAQ. What Is Google NLP and How Does It Work?

Google 87

Google Long Tail Marketing Marketing AI Intent 87

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Document Management. Login | Register | FAQ |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. Webcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. Essentially, all you have to do is document your journey to success through your vlog, showing your followers what you do and how you do it. The truth is, video marketing isn’t as complex as it seems.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Convince & Convert

MARCH 3, 2011

Furthermore, a legion of other organizations like the FDA, FINRA, SEC and other governing bodies have passed or are studying social disclosure guidelines. This gives ExactTarget a paper trail in case there is ever an FTC audit. Using a Social FAQ to Kick Start Content Marketing. Bloggers log-in to CMP.LY

Blogger 126

Blogger Terms and Conditions Work Management Guidelines 126

DAGMAR Marketing

SEPTEMBER 4, 2018

Content based on these keywords make sense to use in content such as blog posts, white papers, case studies, and videos. Our experience with studying the click patterns of multiple client websites is that users go first to the practice pages and then to attorney profiles and About Us pages.

Lead Scoring 74

Lead Scoring Lead Ranking SEO Optimization 74