Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Publish and distribute content. Distribute it according to how it fits into your TOF goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Oktopost

NOVEMBER 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Andrea Zoellner is the VP of Marketing at Kinsta , a fully-distributed cloud hosting platform, where she oversees the company’s growth strategies and Marketing operations. Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts.

Demographics 62

Demographics Transparency Youtube Marketing & Strategy 62

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Buffer

JANUARY 18, 2023

From creating thumbnails for YouTube videos to Instagram graphics, design and visuals will come into play at some point in your creator journey. Anchor Price : Free Description : Anchor is a Spotify tool that allows you to create, edit, upload, distribute and monetize your podcast. Canva Price : Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from renowned marketing leaders?

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Podcast Content Statistics. Podcasts provide a new way of connecting with audiences and continue to be an important aspect of a leading content marketing strategy.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Contently

OCTOBER 14, 2020

I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. Download with Heather & Janelle: Action through the ears.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Hubspot

MARCH 16, 2017

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. million podcast listeners.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Statistics 75

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much. You can create podcast content the same way you create blog posts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Martech

OCTOBER 11, 2023

AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5 Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent). million followers, and then redistributing through other platforms.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. Another great video hosting site is Wistia.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Marketing Insider Group

NOVEMBER 3, 2020

In many cases, for this kind of content you don’t even need to hire a writer – you can simply interview your clients or customers and publish the interview as a written article, podcast, or video. So you need to make sure your retention marketing plan includes a strategy for content distribution and promotion. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

MARCH 25, 2022

The ByteDance-owned app recently launched its own music distribution platform that is available in the U.K., Android users can now share YouTube music to Snapchat Stories. Although the feature has been available for iOS users since last year, Android users now can share YouTube music directly to their Snapchat Stories.

Social Media 52

Social Media Facebook Media Youtube 52

Contently

NOVEMBER 12, 2019

Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs. This podcast will answer all of your pressing questions. Each report compares the data to the previous year on topics like team size, preferred content distribution channels, content strategy, and more.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. A podcast is a great way to generate demand for your business. With the steep rise in podcast success during the covid-19 pandemic, tons of companies have started podcasts to widen their reach. . It has an entire podcast network with different podcast series. YouTube – Ahrefs

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Moz

SEPTEMBER 21, 2020

If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Pick your poison (distribution strategy). Now that you're ready to begin recording your video, decide where your content will be distributed.

SEO 85

SEO Top of Funnel SERP Content 85

Stevens & Tate

SEPTEMBER 20, 2023

Video ads : include video commercials, TV ads, and Facebook and YouTube ads. Sponsored content : You sponsor a podcast or video, and the owner features your business or displays an ad letting the audience know about your business. Popup ads are still in use, but there are ways you can make them less disruptive.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Tomorrow People

OCTOBER 24, 2017

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. The podcast reached number one on iTunes and had 3 million downloads. Taco Bell: Becoming a Broadcaster. What you can learn from them.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? (We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Magisto

JANUARY 13, 2020

Podcasts have been rising in popularity recently. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. YouTube is now the second most used search engine in the world.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Outgrow

JUNE 20, 2022

We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! . And so I think there are some of the kinds of things that truly matter and building one of those large distribution engines. Welcome to the Marketer Of The Month blog! . Kieran Flanagan: Yeah.

Paid Content 52

Paid Content Communities Work Management Product 52

Liveintent

APRIL 7, 2021

“It let Axios control the outreach for distribution of their video content on YouTube and the like. Alternatively, some publishers are creating their own product lines, starting wine clubs, and launching podcasts. ” Test to see what works best.

Newsletter 62

Newsletter eCommerce CMO Outreach 62

New North

AUGUST 14, 2023

Some of the best content pillar examples include virtual events, in-person micro-events, podcasts, video series, or written interview series. These related pieces, such as blog posts, videos, podcasts, or micro-events, are connected to the core theme, creating a cohesive and interconnected content ecosystem.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

KoMarketing Associates

AUGUST 26, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. This is a way to distribute your company’s video content, but it’s not ideal. It’s not YouTube. LinkedIn Embedded Video Posts – and why you might not want to use them. It’s not Facebook. It’s not Twitter.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Sharpspring

JANUARY 26, 2021

Inbound marketing examples that you might have encountered include blogs, whitepapers, how-to articles, email newsletters, video series, and even podcasts. What makes blogging an effective promotional tool for businesses is distributing that content effectively so that people can find it. Starting Podcast and Video Series.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

SpotMe Blog

SEPTEMBER 15, 2022

You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. In other words, they distribute their top content during events and they use their events to create top content. . What format and which distribution channels does my target audience spend the most time with?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

The Marketing Blender

MARCH 15, 2021

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126