Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Video isn’t actually a one-size-fits-all medium even though we so often treat it that way. She also includes some phenomenal real-world examples of brands who distributing the right way.

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Marketing Insider Group

OCTOBER 21, 2021

Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. We’re not quite there yet, but video is already proving itself as a powerful medium, and we’ve seen a massive rise in live streaming video in particular over the last year or so.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing.

Marketing AI 94

Marketing AI Advertising Channels Video Marketing Youtube 94

Vidyard

OCTOBER 22, 2013

As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Sprout Social

JANUARY 4, 2022

Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution. But it can also be overwhelming for those less experienced with the medium. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

KoMarketing Associates

AUGUST 26, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. This is a way to distribute your company’s video content, but it’s not ideal. It’s not YouTube. If it is, you’re not alone.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Publish / repurpose blog posts through places like LinkedIn or Medium. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Vidyard

MAY 5, 2017

No matter how you’re operating, outline who is responsible for the creative concepts, who will write the scripts, how final approvals are gained, who organizes the logistics of a video shoot, and who’s responsible for distributing the videos once they are complete. Determine how you’ll measure performance.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Anyword

JULY 12, 2021

Instead of relying on Facebook page grids and object distribution features that lack customization options, Canva gives even the most basic user the tools to create beautiful visual setups for their advertising. Trapica claims that they can “cut campaign handling time by half.”

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Optimizing YouTube Videos to Go Viral During the Holidays. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

SmartBug Media

SEPTEMBER 8, 2021

You’ll also want to consider your distribution plan when it comes to making your video inclusive. That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. Ideally, you’ve already come up with a distribution plan for your video in the planning stage.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Customer Experience Matrix

OCTOBER 14, 2019

A total end to distribution of third party personal data would still leave Internet marketers able to target based on context, content, and in-session behaviors. Above all, the various forms of individually targeted TV advertising promise new levels of personalization and tracking in a medium that already has near-universal reach.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. Each platform, be it YouTube, Facebook, LinkedIn, or Instagram, has its own set of specifications and audience preferences. On YouTube, you can make use of clickable annotations or end cards.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

PureB2B

FEBRUARY 1, 2021

Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically. This is often confused with content marketing, a strategic marketing approach focused on distributing content across various forms.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

PureB2B

FEBRUARY 1, 2021

Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically. This is often confused with content marketing, a strategic marketing approach focused on distributing content across various forms.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

Bannerflow

FEBRUARY 3, 2023

Millions of people are embracing video on demand (VOD), with the distribution platform expected to attract 164.9 But what is Video on Demand and the various components that make up the media distribution platform? It is no secret that video is, by some distance, the most engaging medium for audiences. million viewers by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Content Standard

MARCH 9, 2022

What the Future Holds for Marketers Now That MUM Is Here When it comes to specifics on MUM’s impact in the short, medium, and long term, mum’s the word from Pandu Nayak, VP of Search at Google, and his cohort. At Skyword, we believe that covering a topic in depth across multiple mediums will prepare clients to win.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Oktopost

JULY 30, 2020

One of its unique features is the ability to stream your webinar directly to your company’s Facebook or YouTube pages. Webinars can be pushed to YouTube or Facebook Live. ClickMeeting is well-suited for small to medium-sized businesses. Streaming via Facebook or YouTube Live. YouTube integration. Ease of use.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Sprout Social

OCTOBER 6, 2022

And when it comes to TikTok specifically, Digital Marketing Institute defines 250,000 views as mildly viral, one million as medium viral and 5 million views within 3-7 days as officially TikTok-viral. This will shed light on your actual goals, key messages, tone, length, distribution channel and more. Start with a brief. Horizontally?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Distribution Channels 6. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

ClearVoice

JANUARY 28, 2021

By creating a strategy for each of these mediums, you ensure your message finds the right people in relevant and actionable ways, according to Esther Poulsen , founder and CEO of Raare Solutions, LLC. “An And those businesses that used four or more channels beat out companies who only use one or two mediums by 300 percent.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Distribution Channels 7. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MARCH 23, 2021

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Video Distribution Trends. The most popular B2B distribution channels for the year are social media, websites, and YouTube.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

seo.co

MARCH 4, 2020

In case you aren’t familiar, podcasts are pieces of audio content, usually episodic in nature, distributed for free via a highly accessible podcast network. Medium transformation potential. Podcasting is also unique because of its ability to serve as multiple mediums simultaneously. The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Kevin Indig

MAY 29, 2023

While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

KoMarketing Associates

AUGUST 18, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. This is a way to distribute your company’s video content, but it’s not ideal. It’s not YouTube. If it is, you’re not alone.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Rain: The Growth Agency

MARCH 30, 2020

Here is a quick framework for ensuring creative remains relevant today in the face of both known market changes and unknown medium-term pandemic effects. Develop a medium-term efficient pivot if needed. Pick your top one, two or three segments and develop a questionnaire for distribution to available consumer panels.

Creativity 52

Creativity Planning Advertising Agencies Advertising Mediums 52

Hubspot

OCTOBER 22, 2019

YouTube aficionado? Medium is an online publishing platform and social bookmarking site where you can publish and save posts to read later. On Medium, you can favorite different topics, writers, and publications to personalize your feed. As a marketer, you usually wear a lot of hats at your company. SEO expert? Image Source.

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Medium: Pay between $10 and $100 for a royalty-free track from a music library. YouTube Audio Library YouTube offers royalty-free music too. Bedtracks 4.2

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Optinmonster

DECEMBER 28, 2023

Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution. Social media is an interactive medium. The more followers you gain, the harder it is to reach new customers. Some of this is deliberate. In the context of email, there’s no such thing as organic reach.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Vidyard

JUNE 8, 2017

While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel. That’s a big audience.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Strategic-IC

JANUARY 29, 2018

Content creation and distribution is still a priority. Firstly, it’s important to note that content creation and distribution isn’t going anywhere. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Vidyard

AUGUST 30, 2016

If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. Offer your consumers the medium they want. Without a doubt, video is your audience’s medium of choice. Get on the second largest search engine in the world.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

FMG Suite

SEPTEMBER 13, 2022

As the Chief Evangelist of FMG, Samantha Russell helps thousands of financial advisors grow their businesses through marketing tips, strategies and data shared across multiple social media channels, including Facebook, Twitter, LinkedIn and YouTube. “By

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Buffer

APRIL 29, 2019

Instead, brands seem focused on their overall video strategy … “live” included : 85% of brands posted at least one video last year, and the majority of brands used Facebook, YouTube, and Instagram. Instead of doubling down on live video in particular, brands now consider live video as one of many different types of video distribution methods.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Hubspot

MAY 11, 2021

Ultimately, if you're interested in testing out Clubhouse as its own potentially powerful marketing channel, Brown encourages you to consider the needs of that platform as entirely separate from podcasting: "Clubhouse is to podcasts as Twitch is to YouTube. There are also scenarios when on-demand content will be the more relevant medium (i.e.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100