Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Buffer

OCTOBER 13, 2022

As a fully-distributed, global team, it's important that we maintain certain expectations so that important discussions and project work can move forward in a timely manner. Depending on your role: Depending on your team and your role, it might make sense for you to also check Notion, Jira, Paper, or Trello daily.

Paper 112

Paper Wiki Ideal Customer Profiles Tagging 112

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Martech

DECEMBER 17, 2021

Wrike said it is also adding more machine-driven actions like automated @ mention suggestions and assignment tagging in order to reduce human error. Project management tools like Wrike have seen a big uptick since the pandemic began, especially since workforces shifted from being office-based to distributed. Why we care.

Marketing AI 101

Marketing AI Digital Asset Management Budget Programs Work Management 101

Zoominfo

APRIL 10, 2018

You create high-quality content and use social media to distribute it to the appropriate audiences. We see it all the time—companies post a blog, white paper, or eBook with the title or the entire first paragraph as the post text. For your next posts, try using a statistic, a quote from the article, or a catchy tag line.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Contently

SEPTEMBER 20, 2022

Putting content in quotation marks, mentioning the original author in the text, and tagging their account page is a great way to provide transparency and citations. In some cases, it is appropriate to copy and paste a post from a different account. When you do, make sure you clearly attribute the original creator.

Ethics 189

Ethics Social Media Trends Copyright 189

Kaon

SEPTEMBER 25, 2015

Marketing should be nurturing based on what the contacts have done before, i.e. downloaded white papers, visited a specific page of your site. Once you meet with a customer, stop all forms of communication that are normally distributed to new prospects to make them aware of your company. That’s a wrap!

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

ClearVoice

MARCH 15, 2023

A content strategist helps plan, develop, and distribute your content. Determining the correct content formats and distribution methods. It takes more than one person to create, distribute and analyze content. That price tag also includes outstanding content creators. Let’s take a moment to discuss the definition.

Work Management 52

Work Management Marketing Management Cost Service 52

Anything Goes Marketing

NOVEMBER 19, 2006

Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Warm them up to the idea of registration with some "meat" from the white paper.

Paper 100

Paper Lead Generation Auto Responder Generation 100

Buffer

FEBRUARY 5, 2019

Next up, Remi Silva shares how his company, Blank Tag Co., Their business, Blank Tag Co., Launching Blank Tag Co. They also believe that stickers are more than just a piece of paper you place somewhere. After returning home for the trip, Remi and Alondra decided to build a sticker company of their own, and Black Tag Co.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Create an accurate title tag that includes primary keyword (<70 characters long). Keyword optimize ALT tags and image file names. The truth is, even the best content still needs to be marketed and promoted. Leverage paid amplification.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Hinge Marketing

NOVEMBER 30, 2021

All participants worked in one of six core professional services industries with the following distribution: Technology/Software (13%). All participants held decision-maker roles in their industries with the following distribution of roles: Chief Executive Officer (29%). Accounting (12%). Marketing (13%). Consulting (42%). Legal (5%).

Digital Transformation 88

Digital Transformation Work Management Marketing Management Service 88

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. Optimize for Search and UX : Be sure to mark up the case study with proper HTML and meta tags. Enter: case studies. The CTA typically sends the reader to a contact form.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

ClearVoice

JUNE 12, 2020

With so many users, there is an overflowing amount of content that is being distributed. Most individuals will agree to allow you to share their post with “photo credit” by tagging them in the photo and in the copy description of the post. When your users share posts and tag your brand, they become brand ambassadors for your business.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

ClearVoice

JUNE 24, 2022

A small “promoted” tag allows users to distinguish native ads from real posts. They can be identified by a “Sponsored” tag, the advertiser’s domain, or both. The only indication that they’re native ads is the “Sponsored” tag, which appears directly below the advertiser’s name. Social native ads. Image Source: LinkedIn.com.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. A multi-media strategy works best.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Buffer

FEBRUARY 5, 2019

Next up, Remi Silva shares how his company, Blank Tag Co., Their business, Blank Tag Co., Launching Blank Tag Co. They also believe that stickers are more than just a piece of paper you place somewhere. After returning home for the trip, Remi and Alondra decided to build a sticker company of their own, and Black Tag Co.

Paid Content 80

Paid Content Paid Search Agency Ads Ad Building 80

CoSchedule

SEPTEMBER 21, 2022

Physical document (chart paper or whiteboard). Physical Board Or Paper Of Some Kind. A calendar software makes up for all shortcomings of paper and spreadsheet calendars, offering a streamlined workflow in one place; no extra apps are needed. If it’s the former, consider using color codes to tag teams. Spreadsheet.

Template 52

Template Enterprise Management Work Management Marketing Management 52

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. In Scoop.it, this is best done with tags. Tag your content. Tagging allows you to make your content searchable and easy to navigate. Before you dive in, define your content hierarchy. demo today.

Process 53

Process Optimization Curation RSS 53

Optinmonster

FEBRUARY 18, 2024

Loyalty programs are a great way to track and distribute your incentives. Just don’t forget to tag the customer. Include a Call-to-Action on Physical Materials in Each Order If you include paper invoices or other marketing materials in your shipments, you can create and include a call-to-action with a QR code.

Work Management 70

Work Management Marketing Management eCommerce Ideal Customer Profiles 70

Content Marketing Institute

DECEMBER 10, 2018

Tag people in posts. The LinkedIn version of this question is: If you share a post but don’t tag people, does anyone see it? When you tag someone in a status update, it appears in their notifications, which makes it more likely that they’ll see it. If you know people mentioned in an article, tag them, says Viveka.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Ambal's Amusings

SEPTEMBER 16, 2009

Furthermore, some of your competitors are not using a registration process to distribute their papers, which helps them stay ahead of the crowd. Many providers will argue that registration is an essential component of whitepaper distribution since that is what generates leads. Tags: Thought Leadership. Think about it!

Thought Leadership 100

Thought Leadership Paper Barriers CAN-SPAM 100

Customer Experience Matrix

JANUARY 15, 2010

The notion had been on my mind for some time, prompted by a sense that traditional approaches to content creation and distribution are fundamentally too expensive to deploy in full. The paper doesn’t go into much technical detail beyong mentioning that Autonomy unifies the data through its “Intelligent Data Operating Layer” (IDOL).

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

NOVEMBER 6, 2009

There’s no arguing with that, and as someone who is paid to write the occasional white paper, I'm glad to hear it. Yes, this implies fewer, shorter white papers. sigh** But there are still situations where old-style, long white papers are appropriate.) Tags: demand generation marketing automation marketing content.

Work Management 120

Work Management B2B Marketing B2B Paper 120

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Velocity Partners

NOVEMBER 7, 2018

They set about driving a step change from the dull, analogue land of colorless white papers into the exciting, digital world of glorious technicolour media. Making sure your platform, data and content assets are fully blueprinted, sequenced, integrated, optimized and tagged for success. The creative gene. Nor should we.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

nDash

AUGUST 6, 2020

A highly technical client that needs a handful of white papers will take up significantly more time and money than an e-commerce client that requires a few blog posts per month. When subject matter expertise is a necessity, you can’t afford to deliver a budget-friendly blog post with a luxury-level price tag. Keyword research and SEO.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. White papers?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hinge Marketing

FEBRUARY 28, 2018

Offer emails are for when you want the recipient to do something, such as download a presentation or paper, and you are hoping to move them to a deeper level of engagement. Segment your distribution list so you can be strategic about which emails go to which list. Ensure they are mobile friendly. Remember the 80/20 rule.

Ad Building 110

Ad Building Work Management Marketing Management Business 110

Buzz Marketing for Technology

JANUARY 21, 2010

(ex dont list a white paper on YouTube). I idea is to max out your distribution strategy by maximizing the appearance of your content in the proper social channels since you never know where your prospects might be hanging out on any given day. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

DivvyHQ

APRIL 23, 2019

They even talk about the fact that the system of making, distributing, and selling goods needs a makeover. That’s because traditional brands have a lot of markup at retail due to the distribution channels. The Wall Street Journal reported that the company might be considering a sale with a price tag of $1 billion.

Personalization 91

Personalization Brand Identity Branding Bundling 91

Content Standard

APRIL 4, 2019

Both of these videos are tagged with the hashtag #PoweredByWordPress , reinforcing the point that WordPress played a huge role in making these creative projects possible. Another video features a civic-minded girl named Hilde, who started her own local newspaper to cover important events in her town.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

SmartBug Media

MARCH 19, 2020

Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases. Point viewers to your website for a free white paper, more information, or a discount offer. This will help increase distribution numbers and reach audiences.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

NuSpark Consulting

AUGUST 23, 2012

A blog gives search engines another keyword-optimized page to crawl on your site, and with indexed title tags, can bring more website traffic to you based on your keywords selected. Download our white paper….). You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. . .

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100