Biznology

APRIL 18, 2018

John Wanamaker is famous for saying, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” When I do, this data gets passed around all over the web and every site I go to displays ads for Martin guitars. I actually like this because ads are like wallpaper to me.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

MAY 21, 2014

Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending.

Paid Search Agency 80

Paid Search Agency PPC Cost Per Click Search Marketing 80

Biznology

FEBRUARY 23, 2016

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers. You can dig down, almost real-time, into the hyper-granular.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Click Fraud 80

Biznology

AUGUST 20, 2012

Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. is the average additional amount Facebook Fans of a brand spend each year versus non-fans. display ads across the web were socially-enabled, up from 8.2%

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

NOVEMBER 18, 2015

You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Yes, there’s technology involved, but marketers must own the messages displayed on their website–even ones shown by their search engine. I presented our latest webinar about website search.

ROI 80

ROI Marketing Websites Webinar Metrics Display 80

Biznology

JUNE 28, 2016

I still want to spend more time with the little device. This device sells itself as a game console and there is a composite output port if you want to add a display, a 3.5mm headphone jack, and a micro USB port for charging. It’s not a daily driver.

Blogger 149

Blogger PR Outreach Work Management 149

Biznology

JULY 13, 2017

At the same time, consumers still spend a significant amount of time offline and the opportunity is too good to pass up. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads. This is a tricky line to tread for a marketer.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

FEBRUARY 20, 2017

The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 In simple words, user engagement is crucial as an average Facebook user spends over 36 hours on a monthly basis. People are using it to post and share a variety of content. Social media trends. billion active users.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

NOVEMBER 19, 2015

Display advertising. One team with one budget allocating credit and spending across all channels makes the most sense. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website. Organic search.

Paid Content 80

Paid Content Paid Search Agency Allocation Mobile Advertising 80

Biznology

FEBRUARY 27, 2017

Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Plus, 45% of marketers planning to increase spending on paid social this year according to a study from SocialCode and the CMO Club. MOST COMPANIES USE EITHER ORGANIC OR PAID ONLY SOCIAL MEDIA: Myth.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

JUNE 3, 2015

On average, Facebook users spend 21 minutes a day on the site. Facebook has admitted that it doesn’t display all of posts from pages to users. It does so based on a combination of user interaction, number of posts available to display, and the secret sauce in its algorithm. 1.393 billion people have a Facebook account.

Facebook 80

Facebook PR Comparison Display 80

Biznology

FEBRUARY 18, 2013

84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. Hotel Tonight receive 10X higher click-to-install rate from the mobile app install ads and 80% higher return on ad spend from Facebook Offers than average mobile advertising spend. 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

APRIL 14, 2015

Is there a noticeable delay between when the page is requested and when it is fully displayed? My advice is as follows: spend some of the resources you pile in to paid search and buying backlinks and spend some of it answering Google’s very telling 23-questions — and then doing something about it.

Google 80

Google SEO Adsense PageRank 80

Biznology

SEPTEMBER 22, 2010

If you have a small site, you probably don't want to spend all your time running tests and making changes anyway—you have the rest of your business to run. Accept the fact that if you get 1000 visitors a month instead of 1000 a minute that it will take you longer to evaluate your changes than Amazon. And that can be OK. Probably not.

Amazon 80

Amazon Internet Marketing Statistics Sample 80

Biznology

APRIL 25, 2014

This will allow you to display your name, website address, and perhaps even email address. Spend some time each day both contributing content and commenting on others’ articles and submissions. If registration isn’t available, at least be sure to leave as much information as the site allows.

Ideal Customer Profiles 80

Ideal Customer Profiles CAN-SPAM User-Generated Content Internet Marketing 80

Biznology

FEBRUARY 16, 2012

How are you tracking the connection between marketing effort and spending and your actual sales? I have even heard of companies that cookie customers so they can display different phone numbers for different visitors. So, the question is whether you know which keywords are driving your own revenue.

Google 80

Google Conversion Wikipedia Sales Qualified Leads 80

Biznology

MARCH 6, 2014

Tests with SERP displays changing the results. With these reports you can plan strategies to close or widen the gaps with search competitors and perhaps take advantage of their misfortunes, e.g. decreases in paid spend, or sudden drops in organic search due to algorithm changes. Share-of-Search Reporting.

Paid Search Agency 80

Paid Search Agency Classified Ads Amazon Internet Marketing 80

Biznology

JUNE 30, 2015

” What I like about this tool is that the queue is never empty, you can recycle the evergreen content. Also, you can just create tweets or posts, add the hashtags you want, and then just collect them into a text file, one complete tweet per line, and then upload that.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

JANUARY 20, 2015

Do you spend your work week in an office at a desk, day-after-day? Are you spending your life in a cube farm and are you judged when you arrive at work a couple minutes late after jousting with rush hour traffic? Look around you. Very few of you are really living the dream that living in the future affords you. Thank heavens.

Work Management 80

Work Management Cable Skype Google 80

Biznology

SEPTEMBER 11, 2013

When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage.

Media 80

Media PR Public Relations Press 80

Biznology

FEBRUARY 27, 2014

Millions of people spend hours a day glued to their TV or computer screens, exposed to some pretty unique designs in Olympic clothing. We looked closer to see if they included it in the headline, the supporting lines underneath, and the Display URL (all 3 would be a best practice!).

Search Marketing 80

Search Marketing Advertisements Advertising Paid Search Agency 80

Biznology

AUGUST 19, 2013

84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA). GREATER INVOLVEMENT: A primary advantage of mobile apps is people spend more time on them, almost +4X more time and growing. Forget the tactics, buzzwords and lingo; focus on the needs of your business.

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

JUNE 20, 2014

You’re far better off using a free tool that your team understands than spending a fortune on something that produces reports that no one looks at. Did the company display a phone number on their site? Company name. Company address. Phone number. Email address. A description of the project. They did not. They did not.

Marketing Websites 80

Marketing Websites Effectiveness Work Management Marketing Management 80

Biznology

JANUARY 13, 2011

Your listing will no longer appear on Google Maps, but will continue to display in your Google Places account. This listing may continue to display on Google Maps if provided by other sources. They need some kind of human interaction from Google to help them spend money with you!

Google 80

Google Planning Paid Search Agency Internet Marketing 80

Biznology

MAY 21, 2013

I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week.

Social Media 80

Social Media Social Marketing Media Trust Marketing 80

Biznology

FEBRUARY 5, 2013

Be sure to spread broadly across quite a few social networks and sharing platforms — and spend the time and resources to do it right — before choosing your favorites. Additionally, you will only pay for the clicks as they are displayed to the visitors who have been to your sites at least once.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

OCTOBER 3, 2012

NW: A takedown notice is a formal letter that the owner of copyrighted material can send to any search engine, ISP, or web hosting provider that is facilitating the online display of infringing materials. Now you spend about two minutes on Google submitting each set of data.

Copyright 80

Copyright DMCA Google Act-On 80

Biznology

JUNE 29, 2017

It’s the best money you can spend. . Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Consider which of these may be the most applicable to your business, your customers, and your objectives. Move quickly. Channel usage.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Biznology

JANUARY 27, 2016

Table 2: Internet of Things Endpoint Spending by Category (Billions of Dollars). RIF6 — The Cube, a pocket-sized projector that can turn a smartphone, tablet or laptop display into a 120-inch projection. Business: Cross-Industry. Business: Vertical-Specific. Grand Total. Source: Gartner (November 2015). Business: Cross-Industry.

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40

Biznology

SEPTEMBER 25, 2017

This new communications paradigm could be the only way for publishers to take back the lead and re-capture both advertising and content displays. Fifty minutes per day is what the average user spends on Facebook, Facebook Messenger , and Instagram , according to The New York Times. Today’s numbers are a giant wake-up call.

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Biznology

JULY 24, 2017

In the company’s first year, Bezos hired mobile billboards to drive by Barnes & Noble stores displaying the question, “Can’t find that book you wanted?” Amazon.com employees spend two days every two years working at the customer service desk, even the CEO. Amazon Prime members spend $1,340 annually. BarnRaisers).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Biznology

DECEMBER 20, 2019

Incorporate them in handouts and display them on screens throughout your venue. It may quite interest you to know that there is no minimum spend when it comes to getting started with Twitter advertising. But your job does not end here. How about setting up a photo booth branded with your hashtag?

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Biznology

SEPTEMBER 26, 2016

This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.) hard and b.) What makes them so important? Let’s take a look. Think about how much more video, audio, and imagery you’re encountering every day, all around the web.

Ideal Customer Profiles 80

Ideal Customer Profiles Bandwidth Emarketing Social Networks 80

Biznology

AUGUST 13, 2012

Other outlets require more vetting: a forum on wine may seem like a great venue for you if you build bottle displays for retailers, but if the audience is mainly consumers with just a few retailers listening in to learn more about their audience, you’re not likely to see results from the time you invest. Uncovering The Unwritten Rules.

Advertising Channels 80

Advertising Channels Content Marketing Content Youtube 80

Biznology

JANUARY 10, 2012

Affiliate marketers have learned that they can reliably make money by spending money on Google AdWords by finding keyword phrases with such low bids that they can make money from the relatively small commissions or bounty they get from converting the click throughs to sales. With blogger outreach, you face the same odds as for paid search.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

MAY 15, 2014

Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? You’re looking for both quantity and quality here, so don’t just jump on spammy link-building techniques or wasteful spend solely to get additional traffic. Let’s take a look. Meager Images.

Marketing Websites 80

Marketing Websites Paid Search Agency Marketing Analytics Tools Mobile Marketing 80