Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 84

Youtube Advertising Channels Brand Identity Branding 84

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Digilant

OCTOBER 16, 2023

Few tools of the digital age date as far back as display ads, with perhaps the exception of the internet itself. But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. What Is Display Advertising?

Display 59

Display Advertising Agencies Advertisements Advertising 59

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Is your information unique? Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

KoMarketing Associates

FEBRUARY 10, 2021

That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. While recent research has found that Google rewrites meta descriptions 70% of the time , it’s still worth the effort to write them. Displayed for searches that have local intent (i.e. [x Local Teaser.

SERP 295

SERP Features Google Top of Funnel 295

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

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Tagging Youtube SEO Optimization 52

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

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Planning Research Tools Best Practices 145

Martech

JANUARY 3, 2024

YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. Amazon is expected to capture 12.4% of all U.S.

Gartner 137

Gartner Advertising Agencies Paid Search Agency Ad Exchange 137

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 1) SEMrush. 1) SEMrush. Pricing: free.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Here are a few reasons: 1. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

Webbiquity

MAY 16, 2023

GA Alternatives Not Covered The vendors below are likely to show up in your research on GA alternatives. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. Your knowledge, experience, and research can help others make their best decision.

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement. This was followed by search (63%) and display (53%). Approximately 60% also stated that email was their most effective paid channel.

ROI 157

ROI Email Marketing Social Media Youtube 157

Webbiquity

OCTOBER 22, 2020

It’s a public resume that displays all of your working achievements as well as a place to learn, engage, and showcase your activities. If you want to share your expertise but you aren’t an excellent writer, consider outsourcing the writing, podcasting, or if video is more your thing… Launch a YouTube channel.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

Marketing Insider Group

SEPTEMBER 16, 2020

So I did some research to share my findings with you. (By Like other platforms, you’ll find Stories displayed in bubbles across the top of the app feed. Each Story displays for 24 hours before vanishing. Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Valasys

OCTOBER 19, 2023

Perplexity AI: The Perfect Research Tool Research forms an essential part of writing. Be it your thesis or a blog, good, sound, and in-depth research add more meat to your content. There is no denying, Research can be Perplexing! Most writers acknowledge that but only a few comply. What is Perplexity AI?

Paper 52

Paper Youtube User-Generated Content Wikipedia 52

Oktopost

SEPTEMBER 22, 2021

Social media is a common denominator touchpoint for most individuals, and where many B2B buyers go to research companies and products. Since leads are looking for a total solution, researching high-quality content on your website will help them feel confident that your company can deliver results. Facebook Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

seo.co

MAY 15, 2023

The Longtail in SEO is Dead The longtail has always been the SEOs secret weapon: Use keyword research to find low-competition, low-volume keywords where you can quickly and easily dominate competitors for niche-related queries. How the format and display in search will fully shake-out remains to be seen.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Marketing Insider Group

JULY 11, 2023

Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). YouTube is another place to target your key demographic by their interests. Display Ads Ah, the trusty, dusty banner ad. Your site visitors are probably doing tons of research before buying.

Paid Content 178

Paid Content Advertisements Advertising Paid Search Agency 178

Marketing Insider Group

MARCH 10, 2021

searching for an exact business name), Google will sometimes display a list of up to 10 site links. For most videos, especially YouTube, Google will display a thumbnail. Many keyword research tools help you with this by allowing you to filter keyword results to only questions. Site Links. Use Question Keywords.

SERP 272

SERP Paid Search Agency Features Companies 272

Digilant

APRIL 23, 2024

YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Likewise, audio ads drive 24 percent higher recall on average than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

ClearVoice

MARCH 6, 2019

After a vlogger detailed how a few bad actors were using YouTube as a sort of “soft-core pedophilia ring,” advertisers were quick to jump off YouTube until the video giant made changes. Among others, a couple of the big advertisers who pulled ads from YouTube include Walt Disney Co. and Nestle SA.

Trends 109

Trends Examples Content Marketing Verticals 109

SEMrush

JUNE 21, 2019

In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns. What are Custom Intent Audiences? Find out how you can use custom intent audiences in this detailed guide.

Intent 107

Intent Google Youtube Display 107

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Depending on the nature of the event, you may want to livestream select sessions on Facebook and YouTube.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Or simply, paid. As websites compete more fiercely for traffic, costs are rising.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Sprout Social

SEPTEMBER 21, 2022

The social media shopping apps below help consumers find, research, buy and review products without leaving their favorite social platforms. YouTube shopping. Displaying them in channel stores. Currently, only eligible creators can set up shop on YouTube. Currently, only eligible creators can set up shop on YouTube.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125

Scoop.it

SEPTEMBER 30, 2022

Most online tools for traditional keyword research aren’t going to tell you the trending topics right now but, rather, the trends over an extensive period. Twitter will constantly display related posts on your feed. Competitive research is vital for any business or creative venture. Search using hashtags. Source: RiteTag.

Tips 84

Tips CMS Development Blogger AIO 84

Navigate the Channel

JUNE 19, 2023

Research on your followers includes not only demographics and geographics, but why they follow you. Research on what engagement and results your past posts have gotten can help you determine where your followers fall. Think Video First—and Not Just on YouTube Avoid thinking only in terms of photos, text or links. We can help.)

Social Media 65

Social Media Media Curation Content 65

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. These videos can then be used on YouTube, Amazon, Facebook, and most other channels you’re advertising or marketing on. Did the customer research competitors and decide on your brand? That’s easier said than done.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. Google displays a link carousel with websites next to AI answers (titled AI Snapshot), which likely gets the majority of remaining organic clicks moving forward.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Advertisers will be able to display a SORT Signal to indicate that they are being targeted in a non-invasive way. SORT will initially be offered by the Perion company Undertone.

Paid Search Agency 109

Paid Search Agency Ads Video Marketing Enterprise Management 109

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. You rely on them because their opinions resonate, earned through a consistent display of expertise or an interesting perspective. Write a clear creative brief Now that you’ve concluded your research phase, it’s time to put pen to paper.

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

Excelsior Research

DECEMBER 5, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Display ads of Kay by Katrina products will display on your search page. Not the topic you’re looking for, we have also covered other subjects on Lead generation , Content Creation , and Market Research.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

ClearVoice

MAY 10, 2022

Google displays up to 160 characters of your meta description, so make every word count. The code for every web page includes a “head” section that tells browsers how to display the page. Your meta descriptions should be under 160 characters because that’s the maximum Google will display on the search results page.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98