20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
SEPTEMBER 25, 2015
When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e.,
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
Want to maximize your blog traffic? Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic. There are literally hundreds of features (some are exclusive) that can help you maximize your blog traffic. 4.
How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? You get organic traffic. Let''s get started. Visuals. Email. Webinars.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
What’s the average click-through rate of a link shared on Twitter? won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. Twitter Facts and Statistics.
How to Use the New Twitter Archive to Analyze Your Marketing Tweets
DECEMBER 19, 2012
Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) What You'll Get From Your Twitter Archive. How to Access Your Twitter Archive.
Your Simple Guide to Launching a Twitter Advertising Campaign
AUGUST 1, 2012
So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. On Twitter, get started here.
Mobile SEO: How to Search Optimize Mobile Websites
OCTOBER 1, 2012
Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months. Facebook, Twitter, Google+ and email) on your mobile web pages to make them easy to share. On-Page Mobile SEO Techniques.
The Pros & Cons of Twitter Advertising for Small Business
APRIL 16, 2012
You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.” Image credit: Buddy Media.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Twitter Facts.
[Infographic] The Periodic Table of Elements for B2B Marketing Attribution
JANUARY 6, 2016
The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Direct traffic. Twitter. Google display network. Website.
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? We all know that your business’s keywords need to be featured in a number of places on your website in order to have a better chance ranking for them.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Pricing: free.
How Long Does it Take to Get Results from Content Marketing?
NOVEMBER 16, 2016
The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. HubSpot discovered that 10% of all posts draw 38% of the traffic. “ Marketing is impatient.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Then Twitter.
5 Essential tools to attract a relevant audience to your blog
grow - Practical Marketing Solutions
DECEMBER 3, 2012
It is not difficult to drive traffic to your site but what’s the point if visitors don’t stay around and read your blog post, sign up to your email list or buy your product or service? We’re all familiar with the following saying: “Traffic is Vanity, Conversion is Sanity!” Find Relevant Keywords Using Google Keyword Tool. But it does make sense!
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Display is more than performance, it’s also branding. Twitter Ads. Twitter Advertising. Need a radio station in Miami?- look it up. AdRoll.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage. One of the easiest ways to do this is to avoid using unusual fonts on your page that may not display properly on mobile devices. slow page load times, Flash, placing important content below the fold, no/poor mobile display, iframes, etc.)
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. As Contently’s social media editor, I’m often monitoring the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from.
7 SEO Twitter Tips to Rank Better in Search
SEPTEMBER 26, 2011
Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. So how can you best leverage your Twitter account for search? Here are 7 tips to help you get started. 1.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Write two more ebooks. I did my last one on online display in the fall. Yes we can increase website traffic. Therefore website content should be updated based on these keyword audits. Get to it! .
Three Tips for Boosting SEO with Social Media
AUGUST 25, 2016
In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. well-developed social media presence can translate directly into improved SEO by increasing website traffic as well as natural linking to your articles. Long-form social media posts can rank in Google and can be displayed in the search engine results pages. Search Engine Optimization
8 Social Media Tools to Get Your Content Buzzing Across Networks
JULY 24, 2014
FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When Searching for keywords on FollowerWonk presents users with a quick-and-easy way to become familiar with social users within a specific niche. Do they display product pages? FollowerWonk. Keyhole.
20 Content Marketing Tools to Rely on From Start to Finish
OCTOBER 18, 2016
Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Run a search for your industry or specific keyword phrase to see what types of questions are being asked. Pocket. Quora. Evernote.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
It’s the practice of serving display advertising only to specified titles at the target accounts you designate. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. Contextual Targeting : Selecting audiences based on the type of content being displayed on a particular webpage.
The B2B Marketing Guide to Paid Content Distribution
Digital B2B Marketing
OCTOBER 15, 2013
Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Identify key influencers (I highly recommend Little Bird here if you are targeting a new area) and combine influencer and keyword targeting. StumbleUpon’s paid program delivers traffic directly to your site, they never even click.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
After making the basic case for a blog, he delves into keywords, developing quality content, links, calls to action and more. Frequent best-of honoree Kristi Hines offers eight tips to get your blog ready for a surge of traffic if you happen to get mentioned or retweeted by a highly influential source. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics.
Case Study: Getting Results with Social Media Marketing
B2B Marketing Traction
OCTOBER 16, 2015
We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. Then it was time for Twitter.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. However, increased organic traffic is just one benefit of enhanced social search functionality. Real-time marketing revolves around current and topical events, and it’s an effective way to earn a big boost in traffic and visibility. In April, Twitter introduced Ad Groups.
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
Traffic Technology. Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. We typically think of these traffic drivers in two categories: 1) owned and earned channels , and 2) paid channels. The Stack, Explained. Experience Technology. Full-Funnel Technology.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.” Unlike pure SEO management tools (e.g., Features. Pricing.
9 Crippling Mistakes B2B Search Marketers Make
Digital B2B Marketing
DECEMBER 3, 2013
Instead manually add just free as a negative keyword. 2. Thanks to broad match, CenturyLink’s ad is running out of context and they no longer are effectively competing for the targeted keywords they actually wanted to bid on. Leave Display On. Repeat after me: “Google Display Network is not search.” Driving Traffic To A Different Domain. Ouch. 3.
7 B2B Advertising Opportunities You Are Probably Missing
Digital B2B Marketing
MARCH 25, 2013
Use Your Keyword Data. Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Buy your keywords in the text of articles on news and content sites. Retargeting doesn’t have to stop with your site traffic. Today, B2B marketers have many new options available. Search Retargeting. InText Ads. Retargeting.
2013 New Year’s Resolutions for the B2B Marketing Department
DECEMBER 30, 2012
It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords. Online Display. Planning. Social Media.
Which Social Network Should You Advertise On?
JUNE 10, 2015
MarketShare used LinkedIn display ads to drive traffic to their site by targeting an audience of marketing professionals they were looking for. You can view the MarketShare case study here. 2) Twitter. The Good: Twitter allows you to target people based on their current interests. People using Google+ are usually more tech-driven than those on Facebook or Twitter.
Driving Traffic to Your Homepage All the Time May Be a Big Mistake
Industrial Marketing Today
OCTOBER 26, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. Drive traffic to these landing pages and your bounce rates will decline and conversion rate will climb.
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Keywords and phrases used in site search on your website. discussions in relevant LinkedIn groups, trending topics on Twitter). Though the format is sometimes misused (i.e., Solve a real problem. Discussions with current and prospective customers.
Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
APRIL 7, 2015
For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. inches of snow to melt. Enjoy! Reevaluate Your Social Media Goals.