Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)
SEPTEMBER 15, 2015
Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Display Data: The importance of martech in collecting user engagement data is not lost in the world of video displays. Marketing Technology Podcasts #advertising #digital display data analytics
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 11) Twitter Analytics.
20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
SEPTEMBER 25, 2015
When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?
8 Rules For Running Online Display Ads
It's All About Revenue
JULY 26, 2011
But online displays ads still play a vital role in building a wider audience. Together they deliver 8 Rules for Running Online Display Ads. As a practice, online display ads don’t boast an especially impressive track record. The average industry click-through rate for display ads is about 0.08%, Kunz notes. Have you launched an online display advertising campaign?
Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
Digital B2B Marketing
FEBRUARY 23, 2012
Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Who is Sharing Your Content on Twitter Because almost all tweets are public, Twitter is the easiest platform to discover who is sharing your content. The biggest limitation with Twitter is tweets are searchable for less than a week.
5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
AUGUST 5, 2014
If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? Use these these five helpful Twitter tools and strategies to build upon what you have already established. App cards.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.
4 Ways to Find Marketing Qualified Leads on Twitter
SEPTEMBER 12, 2016
You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged. Your marketing qualified leads will display interests that are congruent with your company.
Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
DECEMBER 9, 2014
For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Don’t go overboard and pitch your Facebook profile or ditch your Twitter feed just yet. Social Media Marketing: Either Or vs And And. Follow @chrshorton.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?
Why Twitter needs to learn a lesson from Apple. And FAST.
grow - Practical Marketing Solutions
AUGUST 17, 2012
Yesterday Twitter announced that it will be making some dramatic changes to how it allows developers to use its “fire hose” of tweets in their Third Party applications. If you want to use the Twitter API to display tweets, you will, for instance, always have to display the author’s avatar and the text of the tweet below the author’s name and @username.
7 New Twitter Features You May Have Missed
MAY 25, 2016
And Twitter, whether it likes it or not, has been sounding a lot of them lately. Over the last six months, Twitter has made a collection of changes, small and big, to drive user engagement and improve the overall onboarding and experience of the platform. 7 New Twitter Features You May Have Missed. Some say the character limit on tweets is essential to Twitter's identity.
Twitter’s New Analytics: What You Need to Know
JULY 28, 2015
Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. It can be found and explored within the Ads page on Twitter. Looking at all Twitter users.
How the News Feed Algorithms Work on Facebook, Twitter & Instagram
APRIL 14, 2016
You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. To help get it all straight, we've put together this simple guide on how the news feed works on the three most popular social networks: Facebook, Twitter, and Instagram. Let's dive in. It's us.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.
5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
JULY 31, 2014
One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter for network history. Contaxio’s Twitter Explorer for known profile history.
Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
It's All About Revenue
MAY 28, 2014
Demand Generation Content Marketing customer lifecycle marketing database hygiene display ad retargeting Lead Nurturing marketing and sales metrics and reporting Modern marketing recipes for success Twitter funnel marketing Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Ready to get cooking?
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Three display units are available. Twitter. Twitter has a number of unique marketing opportunities.
How Twitter Amplifies a Customer Attack
AUGUST 9, 2012
Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. More than five years after Twitter launched, we still hear questions all the time about its value. About 40% of messages on Twitter include a URL. 156.
Organic vs paid social media: 12 myths vs realities
FEBRUARY 27, 2017
Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. The social media landscape is constantly evolving. MYTHS.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display). Twitter Best Practices. Facebook Best Practices.
Why I Hope the IPO Doesn’t Ruin Twitter
B2B Marketing Traction
NOVEMBER 8, 2013
A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. I like using Twitter.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. And she’s energetic and inspirational on Twitter. What is it? amberbuhl.
Sharing Jobs on Twitter Has Never Looked Better
AUGUST 26, 2015
If you disagree, I'm more than willing to argue that on twitter: Click to Tweet @BradBialy. When sharing on Twitter, presentation is everything. The intent is there, use a few popular hashtags to gain some visibility in Twitter search, while also properly positioning a client's job posting. Introducing Twitter Cards. Learn More About Twitter Growth Through.
Twitter Launches Photo Tagging (Get Ready)
MARCH 27, 2014
Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. The tagged photos will even display in embedded tweets. Tagging people in a picture makes conversations around photos fun and easy," Twitter said in its post announcing the update. When you take that scenario and apply it to public content like Twitter, I can see people getting a little twitchy.
How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
NOVEMBER 1, 2016
It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well? ”. In the not-so ancient past, Twitter users used to tweet out makeshift polls and use likes, retweets, or replies to get their “results.”
How to Use Twitter’s New Timelines
DECEMBER 31, 2013
Willard is all over Twitter’s newest feature, the custom timeline. She’s using Twitter’s new timelines to attract new customers and engage with current ones. Twitter’s new timeline feature gives users more control over how their tweets are organized and offers some creative alternatives to simply posting to your feed and watching your tweets quickly disappear into the swirling current of handles and hashtags. Twitter users can create, title and describe a custom timeline. If you leave them in your Twitter feed, they’ll get buried.
Twitter SEO? Think Twylah.
SEPTEMBER 9, 2011
Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits? The founders of the company put it this way: Twylah helps you significantly leverage your Twitter efforts. Twylah is a tool that captures the value of your Twitter efforts and allows you to realize true returns. Yes, there is.
10 Tweetable Twitter Tips for B2B Marketers
Social Media B2B
AUGUST 3, 2011
Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter account. Just copy and paste into your favorite Twitter client and update.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. For image uploads to a Company Page, the image is displayed in 403 px by 403 px. Twitter Best Practices. 15) Include Twitter Handles.
Ready, Set, Tweet! Twitter Basics for B2B Marketers
FEBRUARY 25, 2015
Are you spending time on Twitter? Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet. For years, I was a Twitter lurker, and it took me a long time to get comfortable diving in. 81% of followers are more likely to take action on information shared via Twitter.
Twitter Opens Advertising to All: Here's How it Works
MAY 6, 2013
Ready to get your hands dirty with some Twitter advertising? On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform. Now''s your chance!
Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
SEPTEMBER 25, 2012
Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Twitter Updates. But this isn’t the only rule for clickable Twitter sharing. LinkedIn.
Can We Save Twitter From Ourselves?
Digital B2B Marketing
AUGUST 16, 2011
Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. Your Turn.
13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
AUGUST 28, 2015
So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. They partnered with a local agency One Small Step Collection to create bold, intense graphics for their App Install Twitter Cards. Image Credit: Twitter. It's easy to hate on online ads. Most of them are pretty awful. First step to creating awesome ads?
Twitter Starts Rolling Out Tweet Performance Analytics to More Users
JUNE 13, 2013
Stay tuned for more updates about this once Twitter makes an official announcement. Although there''s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Twitter''s been a little wishy washy about all this. I''m telling you all this just in case Twitter changes its mind again. Why Twitter Analytics Are Helpful.