Biznology

JULY 2, 2018

Use Google display ads. Google lets you “describe” your ideal prospects with keywords and hunt them down all over the Internet. Attract them with killer content. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

NOVEMBER 5, 2013

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. ” Give Value to Google.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

JULY 3, 2018

While it’s probably a good idea to work towards being 100% natively HTTPS-compliant, CloudFlare will get you through the Google Chrome Summer Bloodbath of 2018. Google Be Evil. Google’s kind of a dick. While Google is a lying liar that lies , they’re telling the truth on this one. Like this post?

Marketing Websites 173

Marketing Websites eCommerce Display Google 173

Biznology

FEBRUARY 16, 2012

Yesterday, we talked about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site. Image via Wikipedia.

Google 80

Google Conversion Wikipedia Sales Qualified Leads 80

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

AUGUST 7, 2017

Five of six most valuable companies in the world are tech leaders: Apple , Alphabet ( Google ), Microsoft , Amazon , and Facebook. Change everyone’s personal success: Online actions are turned into embedded triggers designed to auto-display the world’s best knowledge, tools, resources, and commercial options for that step.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

OCTOBER 3, 2012

How can a lawyer explain Google Bowling? So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors. Now you spend about two minutes on Google submitting each set of data.

Copyright 80

Copyright DMCA Google Act-On 80

Biznology

JANUARY 15, 2018

This 30-minute on-demand Biznology webinar will show you how to take back leadership from the giant tech platforms that are winning the wars in advertising revenues, content displays, and escalating e-commerce. Will Google , Facebook , Amazon , Microsoft , and Apple devour the whole world’s wealth?

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

JANUARY 13, 2011

We often sing the praises of Google for its role in the development of the modern day commercial Internet and really one of the only well-functioning areas of the current economy. Dear Google, Thank you Google for all of your good work but now it's time to grow up. 1) Remove this listing from Google Maps. That's it.

Google 80

Google Planning Paid Search Agency Internet Marketing 80

Biznology

JULY 13, 2017

Google-forwarding phone number. Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

JUNE 14, 2019

Not only can online reviews help with your Google ranking, but they can also affect the way your business shows up in the search results. One important platform to pay attention to is Google reviews. The first step is to verify your business by registering it with Google. Replying to Google Reviews. Visit [link] to do so.

Guidelines 112

Guidelines Lead Scoring Lead Ranking Opinions 112

Biznology

MARCH 4, 2021

Augmented reality is similar in concept, but it also displays digital content in the real world. This is achieved today by using discrete GPUs from one or more servers and delivering the rendered frames wirelessly or remotely to the head-mounted displays (HMDs) such as the Microsoft HoloLens and the Oculus Quest.

Marketing AI 104

Marketing AI Co-Registration Lead Ranking Training 104

Biznology

OCTOBER 16, 2017

Publishers have lost advertising revenues, content displays, and leadership. As you flip into each of your shared life spaces, its constructed screens are streamed to (or displayed and voiced by) the device in use (DIU). Then the user’s screen is dynamically constructed with the winner’s pitches displayed.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

AUGUST 7, 2019

His five-year-old company and its 30 employees want to replace headsets with holographic displays. The well-informed woman at the booth explained to me that I was looking at a holographic display box from Looking Glass Factory. Shawn believes holographic displays are a faster, better path to the objects. Unmovable.

Allocation 112

Allocation Display Paid Search Agency Training 112

Biznology

AUGUST 28, 2017

You will never win by competing with Google , Facebook , and the advertising tech industry. From focusing your company on areas where Google, Facebook, and ad tech are the world’s best experts, to starting a new paradigm business then scaling it as it develops traction with consumers. Think “breakout”.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

MAY 18, 2015

What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. A few years ago, Google showed a sea of blue links leading to web pages.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Biznology

APRIL 30, 2015

Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while lowering the rankings for sites that don’t display well on small screens.

Lead Scoring 80

Lead Scoring Lead Ranking Mobile Marketing Search Engine Marketing 80

Biznology

SEPTEMBER 11, 2017

The Internet is evolving from one network into private walled gardens owned by giant companies like Facebook , Google , and Amazon, and separate Internet in countries like China, Iran, and Russia. They will gain digital boundaries and blended screens, so their screens display their personal choices. The middle class is another example.

Cable 169

Cable Class Mobile Advertising Amazon 169

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Then the interface displays what the user wants to see and an illustration is ad-blocking. Lesson for leaders. Active or inactive.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Biznology

DECEMBER 12, 2017

I can specify how my site, RNNR, is displayed on Facebook and Twitter, including the default image I want to show and the title and description. I can also choose how I want my content to be shared on Facebook, Twitter, Google+, and Instagram. Do I want it to be 90% image-driven or should it be driven by title and description?

Social Media 146

Social Media Media Blogger Twitter 146

Biznology

JANUARY 6, 2014

How do I earn and sustain top rankings in Google and Bing? I imagine this is what duplicate content on the web is like for search engines like Google and Bing. If you were Google, what websites would you want to rank long-term? This is basically what Google is doing with algorithm updates. Image via CrunchBase.

SEO 80

SEO Marketing & Strategy Lead Ranking Lead Scoring 80

Biznology

NOVEMBER 18, 2015

You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing. I presented our latest webinar about website search. So, why is it that your website search facility is run by your IT group?

ROI 80

ROI Marketing Websites Webinar Metrics Display 80

Biznology

NOVEMBER 27, 2017

Facebook and Google win today’s battles against publishers by taking ad revenues and content displays through a surveillance advertising model. Terminate problems now—receive immediate alerts of problems or breakdowns in shared spaces. Active knowledge and active resources add “know, react, and fix.”

Marketing Management 132

Marketing Management Marketing Automation Services Forecasting Custom Publishing 132

Biznology

APRIL 18, 2018

When I do, this data gets passed around all over the web and every site I go to displays ads for Martin guitars. And there are a lot of ugly display ads out there about mortgage and tax scams that I’d rather not see in my peripheral vision as I’m reading online. I actually like this because ads are like wallpaper to me.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

FEBRUARY 3, 2015

” Well, for two reasons: Google wants you to change and considers your lack of support for mobile devices to be a “Usability Error” (see below). A very large part of succeeding in Google Search is to accommodate Google every chance you get. So why do I need to change?” It’s 2015!).

Marketing Websites 80

Marketing Websites Wikipedia Mobile Advertising Work Management 80

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. A HUD the acronym for heads up display. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

JUNE 30, 2015

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Why do you need it? Makes sense, right? HootSuite.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

FEBRUARY 22, 2016

56% of ads don’t generate viewable impressions according to Google. Viewer’s computer is missing a necessary plug-in to display interactive media. 11% of all display impressions are from bots (Adludi). Here are 34 clear facts on Viewable Impressions and why they matter. WHAT PERCENT OF ADS AREN”T VIEWABLE?

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

Biznology

NOVEMBER 23, 2016

Expand your universe of display and social media advertising targets. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. More touchpoints: target consumers during business hours, reach business people at home. Access hard-to-reach segments.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

SEPTEMBER 18, 2017

Start a real-time dashboard: display user problems and improvements in real-time. Deliver this using a leading cloud service (Amazon, Microsoft , Google , Oracle , SAP , etc.) Continuously raise these metrics until high levels of immediate customer success are systematic.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

SEPTEMBER 1, 2015

Basecamp was the first tool I chose back when I started Abraham Harrison, until my team mutinied and made me us Central Desktop , which I never cottoned to (note to self: look up “ assertiveness training dc ” on Google ). Basecamp’s pretty affordable after their free 60-day “all you can eat” trial.

Distribution 80

Distribution Work Management Marketing Automation Services Marketing Management 80

Biznology

DECEMBER 16, 2011

Assuming the world doesn’t come to an end in 2012, search engines generally—and Google specifically—face two major trends in the coming year that could short-circuit their continuing growth: Social and Mobile Powers Search Alternatives. Just look at the integration of Google+ goodies into Google’s search results.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

SEPTEMBER 15, 2016

The main reason for structured content is adaptive content strategy; meaning, different devices need to display different content depending on the use case. It’s not enough to code your pages as Accelerated Mobile Pages (AMP) , per Google’s specs. Google’s report on query volume growth per device type.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

JANUARY 20, 2015

First, the most essential part of my business is Google Apps for Work. Google Docs on Google Drive amazed me because it has mastered the ability for many people to edit the very same documents at the same time. While Google’s contact manager is terrible, it does allow my team and I to share contacts and I use it.

Work Management 80

Work Management Cable Skype Google 80

Biznology

NOVEMBER 20, 2017

At the 2nd level, the user’s family of devices displays only the kinds of choices that are wanted. This changes today’s customer-centered marketing into customer-control over which companies are present in their interfaces.

Marketing Management 149

Marketing Management Lead Ranking Advertising Agencies Paid Search Agency 149

Biznology

AUGUST 20, 2012

People spend more time social networking on Facebook than doing anything on sites owned by Google, Microsoft or Yahoo, the Web’s three most heavily-trafficked properties. display ads across the web were socially-enabled, up from 8.2% 423 minutes are spent each month by Facebook users social networking. of all U.S.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Most of the ones I talk to don't buy paid search ads from anyone but Google, anyway. There is always going to be an ad buying distribution curve (not a complete monopoly) and for now, Google will be the dominant force.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80