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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? Behavioral triggers: Drip campaigns can be triggered by specific actions like clicking a link or downloading a resource.

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Squarespace Email Campaigns vs. Mailchimp vs. OptinMonster

Optinmonster

Squarespace is primarily a website builder, and Mailchimp is an established (and popular) email service provider (ESP). That’s why, today, we’re going to look at Squarespace email campaigns vs. Mailchimp vs. OptinMonster to answer the following questions: which one offers the best BEST optin forms for growing your list?

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Best Practices for Direct Email Campaigns

Versium

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. All of these ways are explained in more detail below. Opt-in & Quality.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

However, recent developments, such as the loss of third-party cookies, make it increasingly challenging to acquire the right data to personalize emails. Encouraging interaction within your emails can only enhance the overall experience subscribers have with your brand in the inbox.

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

Email marketing is dead!” The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. And to best engage your audience, it is crucial to create emails with a personal touch. In fact, it is one of the main drivers of a successful email campaign.

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5 Mistakes to Avoid in Your Next Email Campaign

The Point

As such, they should be action-oriented and tie back to the offer, for example: “Learn how to streamline campaign execution.” The body copy opens with a litany of Yes/No questions: “Are your email campaigns hindered by scare time and resources?” Worst crime on display here: the offer is completely buried.