Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Create more offers?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Anything Goes Marketing

MARCH 8, 2009

In my recent travels to Atlanta, I posted the following after I just arrived in the city and was doing some prep work from a Starbucks: Visiting clients in Atlanta. Now to get down to work. Now, when I update my travel plans to Tripit, it will display my travel plans to all of my LinkedIn followers. Beautiful day!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

NOVEMBER 16, 2010

Planning, goal setting. You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. What does this mean to marketers? Which is why videos work well online. Content Marketing to a Caveman’s Brain. Motivations, drive.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Webbiquity

JUNE 17, 2010

Sugar explained the plan. Except things didn’t go quite as planned. But it don’t work that way. “Nice work,&# she said. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. You probably work with a lot of clients and they have problems that you try to help them solve. And so the smart marketer throws away bias and stops cheering for one outcome over another and instead quietly takes notes on herself.

Digg 100

Digg Content Buzz Landing Pages 100

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. A post that explains why “social media marketing is simpler than you’ve probably been led to believe.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Bio: Robert Stretch works in marketing for VA Mortgage Center. Business Results from Online Content Marketing?

Tips 100

Tips Ning BtoB Digg 100

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

APRIL 5, 2010

50 Free Press Release Submission Websites by Internet Marketing. 9 Steps for a Public Relations Plan in 2010 by The 60 Second Marketer. Dave Fleet details tactics the PR firms can use to help their clients succeed in social media, from audience research and policy development to influencer outreach and design/creative work.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JUNE 25, 2010

A well-planned sales conversation can help even sophisticated buyers make smarter decisions. However, many consultants feel uncomfortable making connections, uncovering needs, and working closely with people they don’t yet know well. There is Nothing Wrong with Selling. Great rainmakers are no different. Share this on Bebo.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

JANUARY 19, 2010

Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

FEBRUARY 2, 2011

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

APRIL 23, 2024

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. Low-Hanging Fruit” or “Quick Wins” In conversations about improving my client’s marketing strategies, the terms “low-hanging fruit” or “quick wins” inevitably come up.

Consulting 53

Consulting Marketing AI Conversion Deliverability 53

Buzz Marketing for Technology

JUNE 27, 2008

Succession Planning. Marketing IT. Join CIO Executive Council members and participate in the following live teleconferences: * Planning for Succession: Models for IT Leadership Development, June 23. We only hire people whom we believe are interested in working this way." Time Management. Relationship Building/Networking.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Biznology

FEBRUARY 5, 2013

One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. Chris Penn is a maestro.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

APRIL 10, 2017

Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Digg Reader is a tool for keeping up with sites and blogs. Marketing Insider Group. Google Review Count: 183.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

readwrite

DECEMBER 14, 2010

Even leading social media marketing consultant Jason Falls voiced serious concerns when we spoken with him tonight. “Selling trending topics is like gaming Digg,” Falls said. “Twitter is inviting marketing money bags to completely ruin the organic nature of the tool. Remember when Trending Topics was launched?

Twitter 40

Twitter Buy Paid Search Agency Trends 40

LeadSquared

MAY 2, 2013

Entrepreneurs are breaking the stereotype on which the market is based – they are their own bosses & they also create opportunities for others. A month before you plan on launching your startup or publicize it, make sure, your blog is ready. So, not only is your business name out in the market, it also helps you monetize it.

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

readwrite

APRIL 9, 2008

Along with that announcement the company is starting to talk about its plans to monetize a platform that many have said will be impossible to profit from. The plan is very marketing 2.0. ” Just ask Digg or Newsgator and they’ll tell you that there is. The post Marketing 2.0: Is that what users want?

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Digg 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

SEPTEMBER 21, 2010

If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. link to post] – Posted using Chat Catcher [link] rlseymann (Rebecca Seymann) Twitter Comment Really enjoyed this presentation: 7 steps to creating a social media strategic plan. They always do. Yahoo, too.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Social Media Marketing Dictionary: 101 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JULY 13, 2011

If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. Nurturing a Facebook presence that actually provides business benefits takes some work. But creating your business Page is only the first step. Ask Questions. "It’s

Facebook 28

Facebook Tips Planning Work Management 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JULY 23, 2010

– Plan or schedule how frequently your content will be published. It is more friendly to know whose work you are reading that have it be a mystery. If so then include Reddit and Digg. The same way you want to know how your website is succeeding, you'll also want to know what's working on your blog. Are you in HR?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the different types of customers that are relevant for each of your vertical markets 8.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convert

MAY 23, 2023

Server-side testing is a type of web experimentation where the experimentation tool works on the server and not inside the user’s browser. You are working in the code-driven, substantial change realm of testing, a part of full stack experimentation. Case in point: Digg. What Is Server Side Testing?

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52