Buzz Marketing for Technology

SEPTEMBER 8, 2010

Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. And perhaps these two things have something in common.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

MAY 18, 2010

Frequent best-of contributor Ron Jones provides an excellent introduction to Google Analytics for newbies, and even intermediate users may learn something new here. 6 Tools Every Google Analytics User Should Have by ROI Revolution. Google Analytics 101, Part 1 by Search Engine Watch. Advanced Segments can help answer such questions.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 4, 2011

I’m racking my brain and finding it quite difficult to come up with any good examples. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. Quick example: I used to have high-speed Internet service through AT&T. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter. Tweet This!

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# While it may produce a lead now and then, it isn’t a very effective lead generation vehicle.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JANUARY 12, 2010

For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,&# holding all 10 spots on the front page of Google for that phrase. The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. Share this on del.icio.us. Post this on Diigo. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

FEBRUARY 23, 2010

Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization,&# Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user-generated content) and the Alerding Castor blog, targeted at attracting high-value clients. Tweet This!

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How To Use Linkedin To Generate Business by Search Engine Land. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

OCTOBER 5, 2017

The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. What's the difference between leads and prospects?

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

LeadSquared

OCTOBER 24, 2013

Although creating blogs on Blogger is a breeze…they have a very user -friendly DIY drag-and-drop user interface and you need no HTML knowledge to set up blogs, but, in terms of website SEO, Blogger is not your best bet. For example, will any negative comment on social media affect ranking? Question 5.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Example: yourblogname.blogspot.com. Social Media Marketing Dictionary: 120 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 28, 2008

User name: Password: Remember me. Furthermore, as a new generation of employees enter the workforce, more employees will begin to demand social media tools such as social networking sites. For example, MySpace grew by 609% in one year, from just under 3.5 Digg this Post to del.icio.us Month Archive. January 2007.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JANUARY 2, 2013

For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." Google said this would only affect about 11% of searches, but the truth of the matter is the number is much greater than that, and is only continuing to increase as Google's user base grows. 2) Referrals.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

A good example of this approach is 360i , an award-winning digital marketing agency. For example, you can ask customers to share their successes on your wall and get feedback on new product features. quiz that assigns users an identity based on their answers, which can then be shared with their friends.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convert

MAY 23, 2023

It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. Examples are: A/B/n testing Multivariate testing Usability testing Functionality testing Security testing Database testing, etc. The browser is the “client”).

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Webbiquity

NOVEMBER 10, 2010

Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. For example, poor customer service? This diagram from HubSpot illustrates the relationship visually. Key point #3: A blog should be at the center of social media efforts.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". An example of this is the Twitter API. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JULY 26, 2010

B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Chas Cooper ( @Chas_Cooper ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

The site now has 18,000 registered users -- 11,000 are designers -- with 150 being added each day. IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. Hey Josh, You forgot User Voice ([link] which was launched not to long ago.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

LEADership

DECEMBER 3, 2013

There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Click here to download a free eBooklet: 13 B2B Lead Generation Mistakes You’ve Made. As an example, start by understanding who the real buyer in a company is.

B2B 40

B2B Curation Demand Generation Digg 40

Digital B2B Marketing

MARCH 21, 2011

For example, in business intelligence, there has been a lot of talk recently about mobile accessibility. However not every BI platform is mobile accessible, and a mobile user has different requirements. There is also a drive towards better predictive analytics as well as more robust integration of multiple data sources.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JUNE 27, 2008

For example, somebody just entering the workforce. I look at LinkedIn as one of those sites that has so much untapped potential.great user interface and simple design, but no life to it. A natural by-product of that is that recruiters such as myself will network with people on LinkedIn to generate referrals for openings.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Webbiquity

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. For example, although a significant proportion of the population of Quebec is bilingual, many of those people have a language preference. 22 Inspiring Examples of Facebook Page Designs by DreamGrow Social Media. Branding & Engagement, pt.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Content Standard

OCTOBER 14, 2016

For example, a B2B company might focus on launching a company blog with a consistent posting schedule, aimed at a specific audience niche. Here are three examples of brands that have successfully scaled their content repertoires. Example 1: Mint. Example 2: Intercom. Example 3: CSC.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Have I gone MAD?? Click title to read more.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). However, marketers need to keep in mind that Twitter’s user base, particularly active Tweeters, is much smaller. Salaries are lower in certain regions (e.g.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100