“Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti
Buzz Marketing for Technology
SEPTEMBER 17, 2008
Who can make something popular on the web? Take for example in real life: a forest fire – once a spark hits a dry forest and the forest starts burning the whole forest will burn down – no one would say there was a “special spark†that burned the whole forest down. Other examples include: Nike Sweatshop, The Rejection Line.
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