Webbiquity

SEPTEMBER 13, 2010

You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. Blogging is a social activity.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

FEBRUARY 10, 2011

Here’s my own example. When your online marketing is working like it should, you have to cut back on things that take up too much time. But above all, don’t stop marketing, and don’t stop blogging. But then your business grows, you get busy, and what happens to the blog? Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

SEPTEMBER 6, 2010

For example, content should be at least 350 words, keywords should be towards the beginning of descriptions and titles, the number of hyperlinks in the body are important, etc. It’s easy to see how your content can be improved, without being an expert in search marketing. Blog Marketing: How Readers Find Your Business.

Blogger 100

Blogger SEO Copywriting Digg 100

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. How to Build a KPI Tracking Dashboard Using Woopra by aimClear. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

SEPTEMBER 23, 2010

Do you show them examples of results from your work? I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# My One Best Tip for How B2B Marketers Should “Do&# Content Marketing. Blog this on Blogger.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

DECEMBER 13, 2010

Example: public speaking. Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. Please share.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

JULY 29, 2010

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). 3 Biggest Challenges for Online Content Marketing? Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

NOVEMBER 15, 2010

Stories of clients/cases/examples. Online Persuasion: Creating Desire. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 11, 2010

Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment. Content Marketing to a Caveman’s Brain. People differ in levels of bias.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 29, 2010

He’s got key examples from history (the Wright Brothers, Martin Luther King), and our technology world (Apple, Tivo, Dell) about how to capture the hearts and minds of people, based on brain science. Online Persuasion: Seeing Through the Eyes of Your Customers. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

DECEMBER 1, 2010

In fact, if your law firm changes its name – due to a loss or gain of a partner, for example – remember to change the firm name throughout your profile.). 4 Time-Saving Tips for Social Media Marketing. Online Reputation? And the good thing about your profile is that you can always add to it and revise it whenever you want. (In

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

OCTOBER 20, 2010

How can you apply the lessons of this story in your own content marketing and blog writing? I can think of a few ideas, what are your examples? The Brain Science of Online Persuasion. The true decision maker lies in the old brain, out of our conscious awareness. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 16, 2011

I’m frustrated yet occasionally blown away by the quality of online marketing by small businesses and professionals. ET: Time Saving Tips for Content Marketing Results. What do many smart professionals f orget to do in their online marketing ? For that matter: Why are so many e-newsletters not getting read ?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 22, 2010

You will have to weave in social proof, statements from satisfied users, or examples and case studies. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JULY 26, 2010

For example, I don’t explain how clients decide to buy what you have to offer. Let me know what you think about all this, and about how your readers find you online. And they do go to Facebook , Twitter , and LinkedIn. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

APRIL 7, 2011

If this image is too small, go to the post over at the Content Marketing Institute and download the PDF version. For example, there’s a difference between “Readable&# and “Understandable&# and both are important. This is similar to what I write about in my ebook, Content Marketing with Blogs.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

JUNE 23, 2011

Here’s my list of ways to engage the brain, for example, in a blog post: Ask a question that can’t be answered (without thinking for a few minutes, at least). Your blog posts should have meaty content that stimulates your audience to ask questions , to comment , to agree wholeheartedly , or disagree vociferously.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

SEPTEMBER 20, 2010

For example, writing on the web can have several objectives , besides making a sale. Example: one of my dear clients (Mickey Baxter Spade, ArtisticVoyage.com ) is a talented artist who sells original painted greeting cards for various occasions, online through her website. What is it you’d like readers to do?

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

SEPTEMBER 24, 2010

Here’s another example of how this works. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. Take just one benefit from reading this ebook as an example… Feature: This report teaches you how to write great blog content. Blog this on Blogger.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

OCTOBER 12, 2010

I’m still thinking about this, and trying to see examples in real life where I do it and when I don’t do it. Online, there are a few people who stand out for me who come across as authentic. How do you add a little more of it into your content marketing? Even that seems a bit vague… true to myself ?

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

JULY 2, 2010

“Fred Wilson at avc.com is a perfect example. For example, I’d like a place to rant about the 15-hour power outage I had yesterday that caused me to lose a day’s work. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter. allows followers to connect with the blog. Share this on Bebo.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

AUGUST 26, 2010

Here are three dynamics we can learn from online games that can be applied to content marketing: Appointment dynamics : this persuasion trigger is probably what Cialdini would call the scarcity or urgency factor. There’s no greater example than Happy Hour in bars: show up at a certain time, you get rewarded.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

FEBRUARY 2, 2011

But I’m waiting to roll out some examples that demonstrate how they work. There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. Share this on del.icio.us.

Tools 100

Tools Digg Blogger Work Management 100

Writing on the Web

AUGUST 10, 2010

For example, a reader might jolt up in their chair and think, “Oh dear, this could happen to me…&# Like watching a car accident, we’re drawn into a story that is full of danger or fear. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

OCTOBER 28, 2010

For example, as a psychologist and journalist (some say I might be a psycho-journalist), I have a strong drive to learn. Content Marketing to a Caveman’s Brain. When you create content that appeals to our innate drive to improve our status among our tribe (or family), you tap into a powerful force. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

MARCH 31, 2011

I am giving you an example of this here. After all, we can bring all the content forward we want, but at the end of the day, our content must have a point of view (which means it needs to be owned media ). Does this make sense to you? Use it as much as you want, but be sure to include your view. Blog this on Blogger. Share this on Facebook.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JUNE 15, 2010

Tags: Attracting Clients Content Marketing Online Marketing Social Media Stuff blog marketing blog traffic business blogging content marketing with blogs social media marketing.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

JANUARY 11, 2011

A deeply personal story (a tragedy, a rags-to-riches example). The closer you can remain to authentic examples, the more your stories will resonate with people. Your online content should be no different. Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. A case study. Keep it simple.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 9, 2010

For example: Take a 300-word blog post, write an introduction, a conclusion and make it into a stand alone article of 450-500 words you can submit to article directories. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

OCTOBER 18, 2010

Once a tentative action is chosen, (for example, to postpone buying a sports car, or to click through on the ad just to look at prices), once the person chooses with free will, a signal feeds back through the emotional centers to pick up the emotional energy provided by the drives. Content Marketing to a Caveman’s Brain.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

DECEMBER 14, 2010

Let’s take life insurance, for example. Promise of rewards and satisfaction of desires. Can you see how hard this might be when you’re selling serious products and services? No, not really. But wait a minute. The Aflac Duck is a very novel way to attract attention. The Aflac Duck story is brilliant branding. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 9, 2010

You can sign up for sites like Elance or ODesk , and use the work on your own blog as an example of why people should hire you as a ghostwriter. About the Author: Susan Long is a freelance marketing consultant who started her online life as a blogger. She now writes about travel tips and Car Rental at Vroom Vroom Vroom. ?

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

JULY 27, 2010

I’ve taught the solutions many times, for example, I’ve packaged them in my Time-Saving Tips for Blogging program. 3 Biggest Challenges for Online Content Marketing? Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. You can learn new blogging habits.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JANUARY 14, 2011

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I struggled with my online marketing for years. Here’s my guess: most people don’t think their stories are good enough.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

APRIL 4, 2011

I’m racking my brain and finding it quite difficult to come up with any good examples. For example, a chat on lead scoring might have the hashtag #leads attached to it. When was the last time you read a white paper that added real value to your research process? Blog this on Blogger. Subscribe to the comments for this post?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100