Webbiquity

SEPTEMBER 13, 2010

You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. Post on Google Buzz. A blog without contact information is like a lost pet with no ID tag. Blogging is a social activity. Share this on Bebo.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. Post on Google Buzz. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo.

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

FEBRUARY 2, 2011

But I’m waiting to roll out some examples that demonstrate how they work. Post on Google Buzz. There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger.

Tools 100

Tools Digg Blogger Work Management 100

Writing on the Web

MARCH 31, 2011

I am giving you an example of this here. Post on Google Buzz. After all, we can bring all the content forward we want, but at the end of the day, our content must have a point of view (which means it needs to be owned media ). Does this make sense to you? Use it as much as you want, but be sure to include your view.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. For example, writing on the web can have several objectives , besides making a sale. Post on Google Buzz. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored.

Buzz 100

Buzz Digg Content Rules 100

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Post on Google Buzz. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage.

PR 100

PR Social Media Media Blogger 100

Writing on the Web

MARCH 10, 2011

Go find a brilliant post by one of your favorite authors, say for example, one you can easily find on AllTop.com. Post on Google Buzz. Use excerpts but add your own opinion and perspective. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Digg 100

Digg Buzz Blogger Stats 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

For Example – Avaya should be part of any Business Communications conversations on the web because that is what we do. Post on Google Buzz. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Email this to a friend?

PR 100

PR Conversion Ning Digg 100

Writing on the Web

DECEMBER 9, 2010

For example: Take a 300-word blog post, write an introduction, a conclusion and make it into a stand alone article of 450-500 words you can submit to article directories. Post on Google Buzz. Be sure to name it using a keyword-rich headline, and include your resource box with links to your blog , website and ezine sign up page.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JULY 26, 2010

For example, I don’t explain how clients decide to buy what you have to offer. Post on Google Buzz. And they do go to Facebook , Twitter , and LinkedIn. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Blog this on Blogger. Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 6, 2010

For example, content should be at least 350 words, keywords should be towards the beginning of descriptions and titles, the number of hyperlinks in the body are important, etc. For example, writing organically, that is, naturally for your readers, you may repeat your keyword many times. Post on Google Buzz.

Blogger 100

Blogger SEO Copywriting Digg 100

Webbiquity

FEBRUARY 4, 2011

17 SEO and web analytics experts including David Harry , Vanessa Fox , Ian Lurie and Bryan Eisenberg share some of their favorite tips and hacks in this extensive online guide to GA, for example: how to track engagement and goal conversions by keyword. Post on Google Buzz. . ** 5 Stars. Share this on Bebo. Share this on del.icio.us.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

JANUARY 11, 2011

A deeply personal story (a tragedy, a rags-to-riches example). The closer you can remain to authentic examples, the more your stories will resonate with people. Post on Google Buzz. Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. A success story, especially in the face of difficulties.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 14, 2010

Let’s take life insurance, for example. Post on Google Buzz. Promise of rewards and satisfaction of desires. Can you see how hard this might be when you’re selling serious products and services? No, not really. But wait a minute. The Aflac Duck is a very novel way to attract attention. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

Example: public speaking. Post on Google Buzz. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. If you persist, however, the rewards are huge. The larger the group, the better. In my experience, they are extroverts. Please share. Blog this on Blogger.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

JUNE 9, 2011

For example, I don’t explain how clients decide to buy what you have to offer. Post on Google Buzz. And they do go to Facebook , Twitter , and LinkedIn. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

DECEMBER 1, 2010

In fact, if your law firm changes its name – due to a loss or gain of a partner, for example – remember to change the firm name throughout your profile.). Post on Google Buzz. And the good thing about your profile is that you can always add to it and revise it whenever you want. (In See [link]. Blog this on Blogger.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

APRIL 28, 2011

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. Post on Google Buzz. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

JULY 22, 2010

What can we learn from ancient Greece, for example, that can be applied to modern day society? Post on Google Buzz. Question everything: Look at life with a big “What if…&# Creativity employs a special mindset, one that doesn’t accept things the way they are supposed to be. Ask “Why not…?&# Tweet This!

Creativity 100

Creativity Tips Ning Digg 100

Writing on the Web

JULY 19, 2010

Provide stories, examples, client testimonials, social proof. Post on Google Buzz. Too much information only confuses and dilutes the message. Define your objectives (teach something, persuade an action, entertain). Explain the problem and how it shows up. Provide 3-5 tips, toward a solution. What do you want the audience to do?

Process 100

Process Ning Digg Content 100

Webbiquity

FEBRUARY 25, 2011

Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Writing on the Web

FEBRUARY 10, 2011

Here’s my own example. Post on Google Buzz. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November. I think I enjoy blogging for other people more than I do for myself! Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JULY 2, 2010

“Fred Wilson at avc.com is a perfect example. For example, I’d like a place to rant about the 15-hour power outage I had yesterday that caused me to lose a day’s work. Post on Google Buzz. Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. OK he doesn’t do food.

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

NOVEMBER 15, 2010

Stories of clients/cases/examples. Post on Google Buzz. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos. Faces of people enjoying the offer. Metaphors and analogies. Quotes and testimonials. Persuasion triggers and emotional hot buttons. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JUNE 21, 2010

Suzanne Bird-Harris is a perfect example. Post on Google Buzz. I’ve found that most of the time, there’s a savvy expert out there who’s already created a whiz-bang plugin, or a product to do exactly what you want. Here’s what happened to me a few months ago. Blog this on Blogger. Add this link to Box.net.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

OCTOBER 11, 2010

Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment. Post on Google Buzz. People differ in levels of bias. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 27, 2010

For example, they suggest 5 imperatives for B2B marketers. For example, Time-Saving Tips for Smart Bloggers. ). Post on Google Buzz. What do you need to do to win the battle for attention and survive the WIIFM flter? Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. And they answer it.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

SEPTEMBER 29, 2010

He’s got key examples from history (the Wright Brothers, Martin Luther King), and our technology world (Apple, Tivo, Dell) about how to capture the hearts and minds of people, based on brain science. Post on Google Buzz. Are you doing that enough in the content you publish for your target audience? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 23, 2010

Do you show them examples of results from your work? Post on Google Buzz. As you create content for the Web, as you write your blog posts, do you embed trust factors? Are you reminding your readers of why they should believe what you say? Are you regularly reporting out case studies that provide proof of what works for real people?

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

AUGUST 17, 2010

Both these two professionals are examples of people who’ve found their genius. Post on Google Buzz. First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. But we wouldn’t know that if they didn’t “ship.&#

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

JUNE 15, 2010

Post on Google Buzz. You can follow all kinds of people with a simple click. • Because tweets are a maximum of 140 characters (not words) people have to keep their updates short. And this list could go on and on with other people adding their own reasons why Twitter is so powerful. Bump this on DesignBump. Submit this to DesignFloat.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 18, 2011

Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Post on Google Buzz. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

OCTOBER 20, 2010

I can think of a few ideas, what are your examples? Post on Google Buzz. The true decision maker lies in the old brain, out of our conscious awareness. How can you apply the lessons of this story in your own content marketing and blog writing? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 22, 2010

You will have to weave in social proof, statements from satisfied users, or examples and case studies. Post on Google Buzz. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Webbiquity

JULY 6, 2010

For example, brands no longer control their messages—their customers do. Post on Google Buzz. How social media is a reflection of and response to broader shifts in the market and culture that make it increasingly difficult (and irrelevant) to try to buy attention, but critical to earn it. Now on the next 100 posts! Share this on Bebo.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

APRIL 4, 2011

I’m racking my brain and finding it quite difficult to come up with any good examples. For example, a chat on lead scoring might have the hashtag #leads attached to it. Post on Google Buzz. When was the last time you read a white paper that added real value to your research process? Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

NOVEMBER 16, 2010

For example, your company may be mentioned in a tweet or status update that’s something like “Had lunch with my friend from XYZ corp yesterday.&# Post on Google Buzz. Filter to find the influencers. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Social Media 100

Social Media Media Digg PR 100