Biznology

FEBRUARY 19, 2018

Content, in other words, that helps the customer understand. Try replacing the word “storage” with any other noun: Connectivity? What differentiates it from similar products? Chances are, you will find a complete absence of phrases like “best in class” and “game-changer.” The company version is a content-free jumble of slogans.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

DECEMBER 11, 2019

It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Avoid any complicated words or characters that would make it difficult to write or pronounce. In other words, you should know if someone is already using your desired name on social.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

MAY 4, 2018

If your company is losing customers between the Awareness and Consideration phases or between Consideration and Preference, it indicates a shortcoming in differentiated communication for customers at different points in the cycle. A word here on content development. This could be a content problem or a reach problem.

Touchpoints 168

Touchpoints Digital Transformation Buying Cycle Fulfillment 168

Biznology

MAY 11, 2017

They don’t worry about colors or fonts or layouts or wording. To put it in one marketer ‘s words: “I’d love to transform my practices in the ways you suggest, but I don’t want to become a robot.” None of that happens if executives are constantly looking over their shoulders.

Marketing AI 152

Marketing AI Budget Programs Work Management Advertising Agencies 152

Biznology

OCTOBER 12, 2018

Brand marketers create unique messages that differentiate their products from the competition. Does the message use the words the audience uses to describe the product category? Listening to customer viewpoints in their own words, and feeding those insights back to the marketer is the best way to avoid brandsplaining.

Curation 136

Curation Marketing AI Paid Search Agency Differentiation 136

Biznology

DECEMBER 11, 2017

Motion graphics is a nebulous term for visual effects that put words or objects in motion in order to draw attention. Viewers tire quickly of motion graphics that are merely decorative.

Work Management 127

Work Management Enterprise Management Video Marketing Business 127

Biznology

NOVEMBER 9, 2015

The following are some benefits and where the industry can innovate and differentiate through throughout their business model. On top of this, advice on additional services around a car purchase will become increasingly important in differentiating dealer offerings that support the dealer’s brand.

Word of Mouth 80

Word of Mouth Top of Funnel Digital Marketing Funnels Work Management 80

Biznology

FEBRUARY 28, 2018

But one of the first challenges they run into is the lack of clarity around what is really meant by the term, because these words mean different things to different people in a business. It’s probably the biggest concern for businesses of all kinds.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

OCTOBER 9, 2015

The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The central questions posed are that of influence vs. advocacy and cultivation of digital word of mouth as a strategy. As we all have witnessed, however, that is changing. In such a circumstance, what is my value in conversion?

Word of Mouth 80

Word of Mouth Brand Identity Branding Ideal Customer Profiles 80

Biznology

AUGUST 7, 2015

In our increasingly commoditized, consumer-driven culture, it is the brand promise that provides the differentiation consumers need to make choices they’ll feel good about. Sometimes thought of as digital “word of mouth,” online reviews and social sharing are impacted by branding. But you may need some help finding it.

Brand Identity 80

Brand Identity Branding Word of Mouth Funnel Advertising 80

Biznology

APRIL 21, 2017

Several of the talks had the word “AI” in them. Other common words included “outside-in” “big data” and “content marketing.” I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

MARCH 9, 2016

But if you can differentiate and market a “scarce good or service” that others can’t or don’t know how to, you can win the margin game. We create something scarce, something special, and something people will pay more for in word or deed. Most marketers today respond to demand by lowering prices to increase online sales volume.

Online Marketing 80

Online Marketing Marketing Attribution Planning Paid Search Agency 80

Biznology

MARCH 26, 2012

In other words, the sweeter the offer, the higher the response, and the less likely the respondents are to become profitable customers. A great way to differentiate yourself in a highly competitive environment. But you still get the power of the word “free.” Free trial. Another classic equation management tactic.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

OCTOBER 8, 2014

Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them.

Business 80

Business Wikipedia Lead Ranking Communities 80

Biznology

JULY 23, 2012

Basically, words and pictures were all that there was. In fact, when we’re actually doing window-shopping or more serious product-comparison shopping, we’re able to differentiate between whatever offers we find, even to the point of knowing when we’re spending a bit more than we could, if certain other circumstances were present.

SERP 80

SERP Copywriting Validation Emarketing 80

Biznology

DECEMBER 25, 2012

And I am not talking about microblogging on Twitter or Reblogging on Tumblr, I am talking about writing proper analyses of what’s going on in your industry — or the industry in which you aspire to work — in your own words and reflecting your own understanding of the space, your interpretation of what it means, as well.

Barriers 80

Barriers Public Relations Paid Search Agency Differentiation 80

Biznology

MAY 31, 2013

That means it is going to take you a little longer to get his attention, have him understand your key differentiators, persuade him to sell yours versus the other three in your category, and, finally, actually go out and make the sale, without that cumbersome jargon technology companies seem to love to use.

Verticals 80

Verticals Internet Marketing Differentiation Marketing Prospects 80

Biznology

APRIL 24, 2014

If discounts are your point of differentiation, you will live and die by the price sword and you can count on coupon-hunting customers punching the unsubscribe button the minute you stop offering discounts. If possible, shoot for 25 to 40 characters (five to eight words). Are they looking for deals or are they looking for information?

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

FEBRUARY 24, 2014

This guides you and helps with differentiation for your brand. You might need to add a word, brand name or location to achieve a high rank for your business. LEARN FROM THE COMPETITION: You can compare your keywords to competitors through online resources like Alexa (free) and Compete (paid).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

APRIL 28, 2016

Design: The greatest differentiator between success and failure in outside-in marketing is the point of execution: where clients and prospects interact with content. This chapter explains why these design patterns work, but also encourages the reader not to merely take our word for it.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

Biznology

MARCH 16, 2012

The iPhone 4S had some improvements over the iPhone 4 but Siri was the big differentiator. Honestly, if we are naive enough to accept advertising as a final word on a product there is an element of “shame on us” involved here as well. It was the selling point.

Advertisements 80

Advertisements Advertising Ethics Google 80

Biznology

FEBRUARY 29, 2012

In other words, market research. Social media can help you differentiate your company from your competition. Here’s a typical array of business marketing objectives a company may be pursuing. Let’s look at how social media can be applied to support what you’re trying to do. Understand your market opportunity.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

FEBRUARY 1, 2011

When Terms of Engagement was first published engagement was not a word that people used a lot. In that way people can differentiate between chatter and the facts. Since the first edition of Terms of Engagement, have you seen more acceptance of your ideas on change management? Social media needs to become a trusted information resource.

Work Management 80

Work Management Social Media Thought Leadership Privacy 80

Biznology

NOVEMBER 18, 2013

To paraphrase his words, brands need to make sure that their implicit communications are in line with their brand values and made as visible as possible, or the opportunity they offer will be wasted. Then Vodafone uses weightage to differentiate the various factors depending on the campaign’s goals.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

APRIL 4, 2018

There’s a great quote that captures the futility of the growth trap: “…without a clear differentiating idea attached to a brand, all you’re left with to motivate buyers is price. It provides an unmistakable and easily understood picture of your brand that differentiates it from your competitors.

Paid Content 160

Paid Content Paid Search Agency Work Management Brand Identity 160

Biznology

SEPTEMBER 15, 2017

In other words, he decided to shoot the basketball in a way he knew he was not good at not because of what he thought to be right, but because of what other people would think about the shot. I know I was wrong. I know some of the best foul shooters in history shot that way. Even now, the best one in the NBA—Rick Barry—shoots underhanded.

Digital Transformation 166

Digital Transformation Web 2.0 Thought Leadership Amazon 166

Biznology

JANUARY 16, 2019

The meteoric figures above reflect the increasing focus for businesses on capturing customer attention through the written word, by crafting stories around their products and services that resonate well with their audience. You can use ProProfs Knowledge Base to author content from scratch or import existing content from word docs or PDFs.

Work Management 123

Work Management Marketing Management Tools Marketing Analytics Tools 123

Biznology

JULY 30, 2014

But you’ll also want to determine how your Title can differentiate your listing and pop off the page. In the wise words of Dr. Seuss, “Why fit in when you were born to stand out?” It’s important to know how to write a Title that serves two masters: Google and your target reader. Yes, you’ll want to include keyphrases.

SEO 80

SEO Verticals Marketing Management Content 80

Biznology

MARCH 13, 2014

Learning a new way of collaborating and communicating is hard work, so unless there’s a strong differentiator there, most people would be unwilling to abandon the familiar and embrace the new, right?

Social Networks 80

Social Networks Network Marketing Lock-In Content 80

Biznology

AUGUST 5, 2013

You’ve heard it before, perhaps with different words. As it grows and matures it will become a key differentiator of business and technology management. Photo credit: Wikipedia. ” The Nexus of Forces “is transforming the way people and businesses relate to technology. .”

Web 2.0 80

Web 2.0 Long Tail Marketing Internet Marketing Wikipedia 80

Biznology

AUGUST 16, 2017

Some of the articles exceed 10,000 words, and none of them includes a heavy-handed sales pitch. What differentiates a business blog From a publisher? However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. Why should businesses become publishers?

CMS Development 128

CMS Development Business Blogging Top of Funnel Work Management 128

Biznology

AUGUST 24, 2015

However, branding as a full funnel endeavor, with a goal of nurturing or pre-selling, opens up countless opportunities to differentiate. In other words, are we doing what we say? The answer is that attribution is complicated and few have the patience or expertise. So, in this writer’s judgement, it is quite a worthwhile effort.

Top of Funnel 80

Top of Funnel Brand Identity Branding Digital Marketing Funnels 80