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How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

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How Much Do Facebook Ads Cost in the Philippines?  

Spiralytics

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Facebook is one of the world’s most popular social media platforms, and the Philippines is no exception. But is the impact of Facebook ads really worth the cost?

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Product Differentiation Explained: Pros & Cons, Types, And Strategies

Alejandro Rioja

Sponsored, promoted, Facebook posts, Instagram stories, Google promotions… It never ends. This is… Product Differentiation Explained: Pros & Cons, Types, And Strategies ????? You go to work, you see billboards, posters, people hand you fliers. You read the paper- ads, you go to the store- ads. Then you go online, more ads!

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Small local businesses should enable Facebook ratings and reviews immediately. According to “The numbers,” 80% of individuals are more likely to buy if they see positive Facebook reviews. What’s more, 41% of consumers engage with local business Facebook pages based on customer evaluations or ratings.

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Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail

MindFire

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. This company’s sales process starts with leads generated via social media (their organic activity on LinkedIn and Facebook is excellent). For some, this is undoubtedly a struggle.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Image via BigStockPhoto.com.

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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

Explain your key differentiator. Supporting your UVP should be a set of (most commonly three) differentiating claims. Depending on the context, more emphasis may be placed on your customers and prospects, their issues, your competition, or your differentiators. Describe the most important need your product fulfills.