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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand. Delight is fleeting, but profit will ensure that it is enduring.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. Segment Creation is designed to help retailers improve targeting and personalization using GenAI prompts, with data from inside the user’s Data Cloud instance.

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Monitoring The Data That Drives Retail Success

Webbiquity

While different stores will trade at different levels, it’s possible and may be helpful to group stores based on their their average turnover. Think about how you merchandise your products, too. This can help to motivate team members. Sales by department is a useful to help make decisions about your in-store merchandising.

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PolyientX launches self-service NFT platform

Martech

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. Get MarTech!

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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper. Its visual merchandising feature allows website owners to better control how the search results appear and the order that they appear in. Image provided by Algolia.

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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Did you help a “name brand” enterprise?

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14 Data and Business Analytics Leaders to Watch

Zoominfo

He is a leader in infrastructure, data analytics, and application development. Like Matt Griffiths, He held a position at Biogen as Director of Randd Information Technology Platform and Information Architecture Practice, as well as Head of Research and Development. Matt Griffiths, Stanley Black & Decker. Sene Sorrow, Raytheon.

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