Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content
Martech Advisor
SEPTEMBER 25, 2019
Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand. Delight is fleeting, but profit will ensure that it is enduring.
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