PureB2B

DECEMBER 19, 2023

Discover how to turn visitors into valuable leads or customer by following these key principles to create a landing page that converts effectively.

Landing Pages 68

Landing Pages Design Effectiveness Leads 68

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA). Get Testing!

Landing Pages 98

Landing Pages Ad Building Mobile Marketing User-Generated Content 98

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

DivvyHQ

MARCH 31, 2022

Are you looking to improve conversions on your landing pages? In today's article, we're digging into some data, the pillars of conversion-centered design, and useful tips to consider. Even small content changes can make a big impact. Let's go!

Landing Pages 137

Landing Pages Conversion Content Tips 137

Unbounce

MARCH 22, 2022

An anchor link lets a visitor jump between sections of a page. This subtle design technique boosts the overall user experience by guiding visitors along, ensuring they see the most important elements your page has to offer. Or save them from having to scroll all the way down to the last section of a page? Lead generation.

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

DivvyHQ

AUGUST 23, 2023

For many companies, the blog is designed to educate, inform, or entertain. But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind. Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points.

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Well done, Facet.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

JULY 29, 2020

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?” What about the design of a template?

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

Landing Pages 96

Landing Pages Conversion FAQ Amazon 96

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Unbounce

OCTOBER 24, 2019

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic. What’s an ecommerce landing page? What makes a great landing page for ecommerce?

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Hubspot

JUNE 10, 2019

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. 15 Free Professionally-Designed Landing Page Templates.

Landing Pages 77

Landing Pages Template Design Hubspot 77

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Unbounce

DECEMBER 20, 2021

Unless you’re doing a weird bit, you don’t want your landing page to look like this. Fortunately, today you have better tools to create simple backgrounds that manage to be aesthetically pleasing without distracting from the rest of your landing page. How Important is Your Landing Page Background?

Landing Pages 85

Landing Pages Examples Design Trends 85

Marketing Insider Group

AUGUST 10, 2021

This comes from mastering four critical elements in your CTA: copy, design, placement, and optimization. Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. Lead Generation, Commence! What Makes a CTA Strong? See what we did there?

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Generate more leads. Send users to pages that match their search intent. The goal of a landing page is to sell.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Audience, First and Always The success of any lead generation strategy hinges on a deep understanding of the audience. However, many B2B websites suffer from poorly designed landing pages.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Velocity Partners

AUGUST 29, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). And so: on to test 2.

Design 86

Design Generation B2B User-Generated Content 86

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . Later brought in tons of leads using a gated landing page they made in Unbounce. The Buyer’s Journey and Your Marketing Strategy.

Landing Pages 133

Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

SmartBug Media

JUNE 8, 2020

Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep. Get feedback on designs. The hard part?

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.

Landing Pages 84

Landing Pages Design Lead Scoring Lead Ranking 84

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

Marketing Insider Group

SEPTEMBER 22, 2020

Once you’ve outlined yours, here are some other helpful tips you can while implementing it to ensure an effective, lead-generating campaign. Here are 5 of our best tips for creating lead-generating marketing campaigns: 1. Create a Landing Page. Think of the landing page as the hub of your marketing campaign.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

Lake B2B

AUGUST 17, 2023

As we all know, landing pages are dedicated web pages designed for a specific purpose mostly for email marketing campaigns, lead generation, and other marketing strategies.

Landing Pages 52

Landing Pages Campaigns Ad Building Lead Generation 52

Velocity Partners

AUGUST 16, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch).

Design 75

Design Generation B2B Ethics 75

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Email landing pages should be short and sweet.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Optinmonster

MAY 18, 2021

By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. Why Use a Twitter Landing Page. Ready to create your own Twitter landing page?

Landing Pages 78

Landing Pages Twitter Optimization Template 78

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 268

Design Paid Search Agency Companies B2B 268