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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

The impact of process mapping on operational excellence and business performance is supported by robust data and research. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Here are three data points on why process management matters. But here’s the rub.

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What Happens When You Design With Your Customers?

Salesforce Marketing Cloud

When a designer weaves customer voices into the design process, it’s a win for the user and the business. This approach proved effective for our newly released product Briefcase Builder , which invited user research from concept to pilot to adoption. Any company can do the same with design-led product development.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

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B2B Marketing Research: Developing Your Research Proposal

MLT Creative

I have thus far written about the importance of secondary research in the B2B marketing research process, as well as choosing the setting where you will research. 2) It is your proposal to your C-suite about why you think this is needed – and how you plan to answer that need. What is it? What does it include?

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How to Save a Year of Research for Your Account-Based Marketing

Vision Edge Marketing

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. Using guidance and best practices from these experts and others, we designed our ABM strategy and program. The second step was development and execution.

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Tomorrow People announces new Glassbox account

Tomorrow People

Research and discovery workshops are well underway, with a proposed strategy to include: The design, writing, and build of a new website. We’re looking to develop clear and consistent messaging through a wide-ranging content strategy, allowing Glassbox to grow at speed and become the undisputed leader in its field.”.

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The role of artificial intelligence in business in 2024

Sprout Social

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., Why this surge?