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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. The content designed to fuel a B2B SEO strategy must then suit this purpose. The complexity and stakes of making a B2B purchase means the research process tends to be lengthy and thorough.

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8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

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SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020

Adobe Experience Cloud Blog

Voice search is essential because as more voice technologies develop, consumers will use them more frequently. The average voice search query is about 29 words long. You perform a search on your mobile device, and the web page is taking too long to load. Tip #5: Long-Tail Keyword Research.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Today’s engineers and industrial buyers are increasingly self-directed, conducting extensive online research before ever engaging with a sales team.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.”

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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Types of content to consider: SEO Pillar Pages designed to capture broad objectives of a competitive keyword theme. Blog Posts supporting long-tail keyword opportunities.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens.

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