Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand. Create branded content today! Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Not sure where to begin? What does this mean?

PR 152

PR Social Media Studies Media 152

Navigate the Channel

DECEMBER 28, 2017

Integrate PR to understand multiple business goals. Few other tools are as effective as getting the word out about a company than PR. Whether it’s time for your company to recruit for new talent, market a new service or communicate the latest news to investors, PR is structured to do so efficiently. PR needs to specialize.

PR 70

PR Trends Public Relations Thought Leadership 70

Convince & Convert

FEBRUARY 5, 2016

Sales and PR have a lot in common—even if both sides are reluctant to agree. But there are still elements that can be borrowed from sales and repurposed for success within PR. How can you leverage the traditional sales funnel and tried-and-true sales techniques to lend powerful insight to your PR efforts? highlight to tweet).

Top of Funnel 83

Top of Funnel PR Digital Marketing Funnels Enterprise Management 83

Champion Communications

OCTOBER 25, 2023

Having insight into the target demographics, as well as their media habits and purchasing preferences, is crucial. Prospect-centric content: Once you understand your target demographic, focus on developing content that is relevant to your buyers. So, what steps can businesses take to ensure they can overcome this challenge?

Tips 62

Tips Lead Ranking Lead Scoring PR 62

Walker Sands

JANUARY 28, 2021

To gain insight around multicultural PR and the new language being used when talking about DEI, The PR Club brought together four professionals for a webinar to share their experiences and recommendations to help PR practitioners communicate with stakeholders. Panelists included: Dia D.

PR 40

PR Public Relations Work Management Consulting 40

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. This results in quality B2B PR placements that will reach your key audience.

PR 54

PR Ad Building Media Tips 54

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. This results in quality B2B PR placements that will reach your key audience.

PR 48

PR Ad Building Media Tips 48

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 104

Public Relations Stats Work Management PR 104

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 96

B2B Marketing Budget Programs Spending B2B 96

Bluetext

APRIL 21, 2021

As part of a holistic PR strategy, LinkedIn can be a powerful tool for sharing company news, amplifying earned media and owned content, and leveraging relationships. However, the above 10 tips should give you a guide on where to get started to support your PR strategy. . And if you do, you might be connected to the wrong people!

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Zoominfo

NOVEMBER 20, 2023

Generative AI can be used to analyze user data, purchase history, browsing behavior, and demographic information to craft tailored messages that resonate with individuals at target companies. Personalization is key to capturing potential customers’ attention and building meaningful relationships.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Brandpoint

OCTOBER 27, 2022

Our PR and communications partners can now choose The Business Journals as a publication option when creating their Premium Business MAT Release campaign, giving them access to business audiences in over 40 key U.S. Read More: The Top 7 PR Trends for 2023 ] What does the Business Journals placement look like? markets online.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. . PR-Related Tasks. PR is all about who you know.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Sprout Social

FEBRUARY 19, 2024

These sentiment insights are based on social conversations around you from a certain timeline, from different demographics or on various topics, to help you understand how your product/brand is faring in the public eye. They also serve to influence other departments, including product or PR, to enhance brand engagement and ensure growth.

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

Marketing Insider Group

NOVEMBER 20, 2019

Opening your company to employees with diverse ideas and demographics. And, if they’re skilled at communicating to millennials, they might become your best PR people. You’ve already transformed your hiring process to include those talented people who have differing personalities and diverse demographics. Here’s how.

Paid Search Agency 250

Paid Search Agency Companies Demographics Marketing & Strategy 250

Marketing Insider Group

MARCH 11, 2020

A truly diverse culture doesn’t hire for demographic differences for the sake of PR. Those demographic traits that make your employees different give you an alternative view of the world. Diversity isn’t just a perfunctory nod in the direction of “wokeness” to make your company look good on paper.

Work Management 273

Work Management Marketing Management Paid Search Agency Demographics 273

ClickZ

FEBRUARY 6, 2024

This message will likely resonates with its young demographic, many of whom feel overwhelmed by the performative culture and toxicity plaguing parts of social media today. The Impact Snapchat’s differentiation strategy has been well-received, particularly among its core demographic of young users.

Social Media 52

Social Media Media Differentiation Validation 52

Stevens & Tate

JANUARY 24, 2023

This is because there are hundreds of different social channels out there, all of which cater to different demographics. In this way, social media can be quite effective as a PR tool. Social media has become one of the most important marketing platforms over the past decade or so.

Social Media 121

Social Media Media Search Engine Marketing PR 121

Content Standard

FEBRUARY 4, 2017

From balancing content strategy with PR strategy, to acting as liaison between executive leadership and your employees, to finding time to make big-picture plans and calls, it is simultaneously everything you would expect leadership to be and so much more work at the same time. In this, PR and marketing goals have become increasingly similar.

PR 40

PR Advertising Agencies Marketing & Strategy Public Relations 40

Martech

JULY 20, 2021

PR) — are all part of CX and need to pull in the same direction. Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. Demographics, not stereotypes. Demographics, not stereotypes.

Marketing Management 110

Marketing Management Account Based Marketing Paid Search Agency ABM 110

KoMarketing Associates

DECEMBER 16, 2014

Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives. We have often written about the connection between PR and SEO teams, particularly as it pertains to link building development. The only caveat to consider in this data involves the age demographic for the 500+ respondents. Final Thoughts.

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

Scoop.it

MARCH 14, 2024

The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms. Image Source Another example to consider is LeatherCult, a brand specializing in genuine leather jackets. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Stevens & Tate

FEBRUARY 29, 2024

By sending consistent PR packages to all the creators with higher reaching views, it allows the product to sell more, and the brand to be known. TikTok, one of the most famous platforms all around the globe, is not only for Gen Z’s anymore. TikTok creators of all ages, and brands have transformed into a way of marketing and advertising.

Trends 88

Trends Marketing & Strategy Conference Lead Scoring 88

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. An integrated marketing strategy that focuses on a key theme across all media is critical.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Brandpoint

JUNE 9, 2021

But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. One word of caution: Avoid quoting marketing/PR leaders at the company. To start, consider targeting options now available that allow you to get your story in front of your key demographics and/or targeted locations.

Media 122

Media PR Paid Search Agency Distribution 122

Biznology

JUNE 13, 2017

Advertising trades in targeting: geographic, demographic, psychographic, behavioral, and product-related targeting. A good PR artist needs to spend the time learning to actually draw the hands, if you will. Unlike marketing and advertising, online PR isn’t fire-and-forget. Marketing trades in lists.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

MAY 27, 2015

By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links. PPC Marketing for PR Pitching. Facebook allows you to get more granular by creating different layers according to demographic information. On Facebook, you can do even better.

Viral Marketing 100

Viral Marketing PPC PR Content 100

LeadsRX

NOVEMBER 30, 2021

billion personas for anonymous individuals – not personal identities, but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience across devices, browsers, and apps. Fishburn PR for LeadsRx. Connect with LeadsRx on Twitter , Linkedin , and Facebook. # # #.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. Reach a niche demographic – Micro-influencers are more likely to attract and engage with a niche audience.

Top of Funnel 225

Top of Funnel Blogger Multi-Channel Marketing Funnels 225

Bluetext

MARCH 31, 2023

As a top public relations agency, Bluetext PR specialists have broken down the key elements of press release strategies that drive results. Ready to power up your PR strategy? The Right Distribution List When pushing press releases out on your preferred wire service, identifying which distribution list to publish on is critical.

Press 45

Press Traffic Marketing Websites Public Relations 45

Martech

JUNE 26, 2023

Calian, for example, wants to continuously advocate for women in the technology industry, a significantly underrepresented demographic. To maximize your results, capture event content to amplify on your social media channels, blog, email marketing, and future PR outreach. You don’t have to limit your reach to just social media.

Event Marketing 102

Event Marketing Paid Search Agency Marketing Management Storytelling 102

LeadsRX

NOVEMBER 9, 2021

billion personas for anonymous individuals – not personal identities, but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience across devices, browsers, and apps. Fishburn PR for LeadsRx. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Brandwatch Marketing

OCTOBER 3, 2022

For example, a PR person might only want to find journalists to pitch stories to, while a content marketer might want to make sure that the influencer has a blog to publish on. Matching this demographic data to your audience means you will have a better chance of delivering your message to the right people. TweetReach.

Tools 82

Tools Blogger Demographics Social Media 82

Valasys

JANUARY 23, 2024

BlueTree The mainstay of BlueTree is BlueTree Digital PR. Link acquisition requires producing valuable material, but Green Flag Digital goes above and beyond by ensuring each target demographic finds its content reliable and helpful. It addresses its readers as neighbours rather than as customers.

Link Building 40

Link Building Service Ad Building Acquisitions 40

LeadsRX

OCTOBER 26, 2021

billion personas for anonymous individuals – not personal identities, but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience across devices, browsers, and apps. Fishburn PR for LeadsRx. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #.

Marketing Attribution 79

Marketing Attribution Paid Search Agency Multi-Touch Attribution Privacy 79