KoMarketing Associates

APRIL 4, 2014

The Content Marketing Institute has called content libraries the “next big challenge” that B2B content marketers are going to have to tackle, so get a head start on it before it becomes a requirement for an marketing strategy. Some forms of content that make sense in a resource content library include: Presentations.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

MARCH 22, 2019

When it comes to the type of videos marketers are creating, webinars (56 percent) are the most common. This is followed by demos (52 percent) and social media videos (51 percent). In general, most marketers are sharing their video content on social media (84 percent). Marketing Video Content on Social Media.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Product Demos: Live demonstrations offer a tangible way to showcase your products or services, giving potential clients a firsthand experience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

QuanticMind

AUGUST 9, 2016

Join QuanticMind for a live demo that will show you how to use new technology to optimize your campaigns down to the keyword level, fully utilize Enhanced Campaign modifiers, generate reports in seconds and maximize your ROI, ROAS and profits. Slow, limited reporting (and platforms). Do I need to adjust my bids up or down?

Paid Search Agency 40

Paid Search Agency Enterprise Management CPL Cost per Lead 40

Sharpspring

FEBRUARY 13, 2020

Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile. Search Engine Marketing (SEM). Create mobile-ready email campaigns. Captivate with mobile video.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Salesforce Marketing Cloud

JANUARY 11, 2024

This can include display ads, search engine marketing (SEM), and influencer partnerships. Optimize your website and content (think: product descriptions, images, video, and other ecommerce content ) to improve organic search rankings. Watch the demo One way to quickly grow brand awareness is with paid advertising.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Hubspot

JUNE 26, 2019

Here’s a demo that walks through the process: [link]. Here’s a quick demo that explains how: If you are just trying to master one PPC strategy at a time and want to focus on Google first, this tool could be an affordable and simple option. Kenshoo provides free demos and quotes. SEMRush four pricing plans. Cost: Free download.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Zoominfo

OCTOBER 5, 2021

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. Get a Demo Why Do You Need a Go-to-Market Strategy? Because B2B organizations often mistake go-to-market strategies as being a new launch.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

QuanticMind

FEBRUARY 6, 2017

Learn how a leading specialty retailer massively lifted paid search performance with a predictive advertising management platform that increased revenue, volume and profits with smart automation that offers a unique combination of data science and machine learning. Request your demo now and read on for the details.

SEM 40

SEM Marketing Management Advertisements Advertising 40

Sharpspring

FEBRUARY 13, 2020

Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile. Search Engine Marketing (SEM). Create mobile-ready email campaigns. Captivate with mobile video.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

KEO Marketing

JULY 31, 2017

Offer Interactive Trials and Demos : Offer a free trial or demo of your products and services and follow-up with content and marketing messages designed to facilitate the buyer’s journey. Also, according to Content Marketing Institute/MarketingProfs, LinkedIn is the top platform for B2B content marketing.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Zoominfo

FEBRUARY 25, 2021

However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Bannerflow

MARCH 11, 2021

It’s no surprise for a marketer that knowledge of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) is one of the key skills within the marketing sphere. Give your marketing team the skills they need to harness the power of exciting tech and tools to outsmart the competition.

Work Management 98

Work Management Marketing Management Advertising Agencies Paid Search Agency 98

Marketing Insider Group

APRIL 21, 2014

I believe in dividing up lead generation roles into four basic functions or themes: “Inbound” Lead Qualification: They qualify marketing leads coming inbound through the website or Contact Me Phone #. The sources of these leads are marketing programs, search engine marketing, or organic word-of-mouth.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Effectiveness 100

Lead Liaison

SEPTEMBER 1, 2016

That is why marketing automation is so important in regards to your SEO campaign. Add marketing automation to your SEO efforts to see the other half of search engine marketing. Request a Demo of Marketing Automation! If you cannot track your ROI, you don’t know if you’re making or losing money.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Search Marketing Optimization 50

Outbound Engine

OCTOBER 24, 2019

Marketing supports sales and sales support your business. Here are some ways to balance marketing and sales: 1. Include these components in your marketing and sales checklist: Email Marketing. Search Engine Marketing. Social Media Marketing. Content Marketing. Referral Marketing.

Small Business Marketing 42

Small Business Marketing Planning Marketing Automation Services Business 42

KoMarketing Associates

JULY 21, 2015

In this post, we’ll go through each factor, explaining their importance and influence on search engine marketing and lead generation success. The hard part is finding (or creating) something at your company that you can offer for free and/or that is truly compelling and valuable (IE, the content marketing asset).

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Hubspot

DECEMBER 22, 2020

Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc. Ultimately, marketers should craft a surround sound search engine marketing strategy. Transactional: Demo, free trial, buy, pricing. Your goal is to split test these pages and monitor the results.

PPC 101

PPC Work Management SEO Top of Funnel 101

Marketing Insider Group

FEBRUARY 27, 2024

This could be achieved through incentives like discounts, customized demos, or free consultations. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. And don’t forget that while prospective customers may be close to choosing your company, they can still change their minds.

Planning 239

Planning Campaigns Advertising Agencies Paid Search Agency 239

QuanticMind

OCTOBER 9, 2023

Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Google Ads and Microsoft/Bing Ads represent an attractive option for brands setting up direct response marketing campaigns as they empower media buyers to reach highly specific market segments through a wide range of granular targeting features.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Bannerflow

APRIL 1, 2022

After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. . But marketing to businesses differs from consumers. Book a demo with us today and a specialist will reach out to help you experience Bannerflow in action.

Social Media 52

Social Media Advertisements Advertising Media 52

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Google Ads specifically has increased its revenue from year to year.

PPC 101

PPC Template Work Management Marketing Management 101

Zoominfo

FEBRUARY 25, 2021

However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

NuSpark Consulting

APRIL 13, 2012

Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need. Search engine marketing is the strategy of being visible on these engines by offering answers to the questions raised in the search queries. .

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

QuanticMind

OCTOBER 10, 2017

The biggest new problem in search engine marketing is getting bigger by the day…and is expected to cost companies trillions by 2020. Search engine marketing is complicated. All important concerns for day-to-day search-engine marketing. How can you solve SEM’s biggest new challenge?

Search Engine Marketing 40

Search Engine Marketing Cost Per Click Search Marketing Paid Search Agency 40

Marketing Insider Group

OCTOBER 5, 2010

This also brings marketers into the dicussion around real value created for the organization. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Offers - Being able to feature discounts, coupons, free trials, thought leadership, and demos on LinkedIn Products and Services via the promo box is a cool way to drive additional website traffic to your website. . Check out my 5 minute video on making the best use of LinkedIn Company Pages- Products and Services tab.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Offers - Being able to feature discounts, coupons, free trials, thought leadership, and demos on LinkedIn Products and Services via the promo box is a cool way to drive additional website traffic to your website. . Check out my 5 minute video on making the best use of LinkedIn Company Pages- Products and Services tab.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

KoMarketing Associates

MAY 27, 2020

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. Schedule A Demo. Watch Live Demo. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it. Improve Brand Reputation.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. And something that is often overlooked: simply sharing the valuable content of others.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

QuanticMind

JUNE 27, 2016

2) Constant tweaking is a strategic must—when it comes to search engine marketing (SEM), the concept of a status quo is obsolete. Sundeep Jain, director of search ads quality at Google, for instance, highlighted all of the subtle details that marketers need to prioritize to effectively engage audiences.

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Plus, find out how to take search marketing to the next level with advanced search engine marketing tips, landing page strategies and web analytics. Discover how to maximize marketing ROI through automation. Attending our Marketing Session: Wednesday, November 18 at. 3:30pm West Mezzanine 250.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

EMagine B2B Blog

MARCH 29, 2018

Using PPC ads (including text, display and remarketing) you are able to target your audience, reaching them at the right time – right when they are searching or browsing for what you’re offering. Demos (This is typically well received in software tech) . Assets that will generate B2B tech leads your sales team will love: Whitepapers.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Directive Agency

AUGUST 8, 2017

Search engine marketing is more than just organic traffic. If you’re an ecommerce site, consider doing product demos and reviews. It’s the second largest search engine and the third most visited site next to Google and Facebook. Why It’s Nearly Impossible to Rank Organically. Google owns YouTube.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Directive Agency

DECEMBER 19, 2018

In the B2B space, discounts may take the shape of a free trial or demo. Although the majority of these can be utilized across both B2B and B2C spaces, the B2B space uses search engine marketing platforms and practices, including Google Ads, Bing Ads, search engine and conversion rate optimization , and content marketing.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

Marketing Insider Group

AUGUST 12, 2010

In past projects to create multiple lead funnels to address these client needs we developed marketing assets such as webinars, newsletters, libraries of past webinars and online demo downloads. My experience tells me sales teams and leaders need to be actively engaged in the strategies and processes marketing develops and own them.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100