SmartBug Media

SEPTEMBER 8, 2021

In this webinar recap of “How to Improve Demand Generation with a Creative Video Strategy,” we’ll be exploring how you can increase organic traffic, subscribers, conversion rates, views, and the effectiveness of your next video with our panel: Taylor Biggin from Vidyard , Scott Schilling from Brandlive , and Kristina Argiroff from Rybbon.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? ” Jary: “I think more dollars will go to events and sponsorships as well. about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Likewise with polls.

Webinar Metrics 103

Webinar Metrics Conference Aggregators Communities 103

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Bottom funnel.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Lead Liaison

AUGUST 30, 2016

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Click here for a demo!

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

The Point

JANUARY 24, 2017

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.

Trade Show 100

Trade Show Traffic Demand Creativity 100

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Vidyard

AUGUST 23, 2016

Sometimes we struggle to find new topics for webinars or figure out what format our viewers prefer. So if you can relate to the feeling of searching high and low for new ideas for webinars then we have just the thing for you! Panel Webinars / Fireside Chats. Panel webinars are one of our new favorite formats here at Vidyard.

Webinar Metrics 50

Webinar Metrics Thought Leadership Broadcasting Education 50

Heinz Marketing

OCTOBER 22, 2021

Google Podcasts. Attend an Event. There are a plethora of events out there, across every industry and niche. Here’s a few of our favorite B2B Marketing events: B2B Marketing Exchange. Here’s a few of our favorite B2B Marketing events: B2B Marketing Exchange. Watch Demos and Tutorials. Apple Podcasts.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. More than half (55%) expected their budgets for trade shows and in-person events to increase.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Lead Liaison

SEPTEMBER 20, 2016

This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. Define Your Webinar Invite Process. After the event is over, add recipients who opened the email into an “Active List” in your MA software. We suggest sending this email the day before the event.

Webinar Metrics 48

Webinar Metrics Marketing Automation Services Process Lead Liaison 48

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Virtual events get the most results. Product demos. First-party data collection. Video interviews.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Only B2B

MAY 19, 2022

If you search for “appointment setting tips” on Google, you’ll receive approximately 3.5 Marketers should provide lead information such as who downloaded the most recent e-book or other assets, who attended the most recent webinar, and who visited the website lately. million results!

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

LeadSquared

NOVEMBER 8, 2016

In this webinar, Rahul Thomas Mathew , Product Marketing Manager at Jifflenow , answers these exact questions and talks about the key marketing metrics that you need to focus on and their importance. Key Marketing Metrics [Webinar Questions]. For more inputs on online branding, take a look at this webinar ). View the recording.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Only B2B

DECEMBER 29, 2022

The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Brands that write with the reader in mind and offer value are rewarded by the Google algorithm above those who only write for search engine rankings.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. From thought leadership panels that boost awareness to live demos that inspire during the decision phase, webinars work at various points along the Buyer’s Journey. Getting Started.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

NetLine

DECEMBER 18, 2023

This data can be used for personalized sales outreach, such as product demos that have been tailored to a prospect’s specific pain point or challenge. Leads who demonstrate clear interest in a brand, product, or service, based on online activity can be segmented for bottom-of-funnel targeting, like through dedicated product demos.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You can link to guides, instructions, or webinars that explain next steps. You could host a contest on social media or share a news report on a current event. Facilitate a Smooth Onboarding Process.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Brightedge

NOVEMBER 23, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022.

Webinar Metrics 59

Webinar Metrics SEO SERP Tagging 59

The Point

OCTOBER 10, 2013

This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. Take a Webinar invitation , for example. Most companies market Webinars in terms of how the information can impact the prospect’s business: “Hear how Customer X used Software Y to increase revenue …”.

Demand Generation Agencies 100

Demand Generation Agencies Lead Scoring Lead Ranking Personalization 100

Metadata

AUGUST 23, 2022

Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” Metadata users give more weight to CTAs aimed at lead generation via content (“Download”) and demo requests via sales pages (“Learn More”). *. Experiment with both demo and event CTAs to see what works best for your audience.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

NetLine

JUNE 29, 2021

One of the most obvious candidates for fresh eyes was anything event-related. By September of 2020, interest in virtual events was at an all-time high, according to Google Trends. (We We also learned that virtual events need a lot of TLC to be successful moving forward , but that’s a story for another blog.)

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy B2B Marketing 52

Zoominfo

JUNE 30, 2022

The same goes for event attendance, webinars , free trials, and demos. Get a Demo The Power of Combining First-Party and Third-Party Data “It’s kind of a hedging game,” AlMukhtar says. Firefox and Safari have blocked the use of these cookies, and Google Chrome is following suit.

Zoominfo 100

Zoominfo Advertising Agencies Privacy Work Management 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022.

Webinar Metrics 52

Webinar Metrics SEO SERP Tagging 52

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Watch our on-demand webinar – Digital Branding: Doing it Right. Digital Content Strategy Defined.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Goodish Agency

MARCH 10, 2021

free demos), overcoming objections, and closing the sale. As most events happen in-app, you can use tools such as a hotspot map, chatbot, in-app push notification, etc. But from what we’ve learned, you’ll still able to see most of the Events and Conversions in your Google Analytics. Franci Bacar. CEO of Goodish Agency.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. Had you been actively searching for material around its themes? You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Pam Didner

JULY 5, 2020

Owned Media : Channels your company has complete control over such as websites, communities, blogs, print catalogues, and company ran events. Pizza Party During Demos and Other Ideas Many sales teams offer pizza lunch during demos for potential target accounts. It’s nice to watch a demo and enjoy something to eat.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Outbrain

AUGUST 22, 2021

Host a webinar to get new leads. Webinars, otherwise known as “live sessions” or “live workshops”, have become a highly effective marketing and sales strategy in recent years. The global webinar market is estimated to reach 800 million by 2023, up 253 million from 2015. Tips for effective webinar marketing.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Marketing 261

MARCH 31, 2020

Marketing Alternatives to In-Person Event. Perhaps the biggest impact of the global pandemic is the shift of everything online, including in-person events. Think beyond the obvious advertising platforms such as Google Ads or social media sites. Virtual Events. I wasn’t kidding when I said your options are endless.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

KoMarketing Associates

FEBRUARY 18, 2016

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), It wouldn’t make any sense to ask readers to register for a webinar when they were reading a post about the importance of traditional marketing events (tradeshows, conferences), would it?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120