SmartBug Media

SEPTEMBER 8, 2021

In this webinar recap of “How to Improve Demand Generation with a Creative Video Strategy,” we’ll be exploring how you can increase organic traffic, subscribers, conversion rates, views, and the effectiveness of your next video with our panel: Taylor Biggin from Vidyard , Scott Schilling from Brandlive , and Kristina Argiroff from Rybbon.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Brightedge

APRIL 1, 2021

Last month we hosted a webinar on Core Web Vitals ahead of the Google Page Experience Update scheduled for May, 2021. Following the webinar, we reviewed the questions, and felt there were some common themes that would be valuable to address more broadly. For example, Google announced mobile first indexing last year.

Webinar Metrics 59

Webinar Metrics Banners SERP Sample 59

Brightedge

JUNE 10, 2021

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword. Office supplies”).

Intent 71

Intent Webinar Metrics Long Tail Marketing Keywords 71

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. In the webinar we touched on the major search engine updates and asked our audience how those changes impacted their businesses.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

NuSpark Consulting

MAY 4, 2023

Here are some popular channels that offer retargeting options: Google Ads: Google’s advertising platform enables retargeting across the Google Display Network, which includes millions of websites, as well as on YouTube and Google Search.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Bottom funnel.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? From my perspective, content drives almost everything, so I see us shifting more budget into content.”

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Litmus

APRIL 16, 2020

Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience. Didn’t have a chance to watch the webinar live? Don’t worry. Don’t worry. Have any additional questions?

Webinar Metrics 64

Webinar Metrics Paid Search Agency Guidelines User-Generated Content 64

The Point

MARCH 23, 2023

Set up program, possibly utilizing a dedicated testing platform like Google Optimize (due to sunset after September 2023) or VWO. guided tour vs. demo, live stream vs. Webinar) By challenging assumptions and testing new ideas, CRO helps keep demand generation efforts fresh and current. Define user personas.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

JANUARY 15, 2021

The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Get Comfortable With Virtual Events.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

SendX

JUNE 16, 2020

If you are selling B2B software , you can run LinkedIn ads or Google Ads. If it is a high-ticket sale, you might want to invest in a good webinar or conference. Have a shorter sequence for someone who came after watching an hour-long webinar. Get leads to sign up for a free trial or attend a live demo. Promotional Email.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Lead Liaison

AUGUST 30, 2016

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Click here for a demo!

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Boost your search rankings.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

FMG Suite

AUGUST 18, 2021

When you search using Google, you’ve probably seen the ads at the top and side of the resulting pages. That means Google Ads for financial services target users who are curious about, interested in, or even ready to purchase financial services. Here’s how financial advisors can use Google Ads to grow their book of business. .

Paid Content 52

Paid Content Lead Ranking Lead Scoring Google 52

The Point

MAY 19, 2020

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Ranking 299

Biznology

SEPTEMBER 6, 2017

Demo: Most software demos are recorded screen captures. A demo longer than, say, five minutes should be broken into chapters. A Google search for personalized video will turn up lots of options. If the presenter is enthusiastic, they’re generally worth watching. If not, they can be hard to watch.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

SendX

JULY 30, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. Because Google uses algorithms with hundreds of ranking factors, your approach to SEO should be holistic. Video and audio quality matter.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Brightedge

JANUARY 23, 2020

You do not want to hand off leads that have done little more than download a whitepaper or attend a webinar. Make it easy for customers to convert into top-of-funnel and mid-funnel leads with easy registration for segmented email lists, demos, and other information that prospects may find interesting.

Top of Funnel 59

Top of Funnel Google Lead Ranking Lead Scoring 59

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Vidyard

AUGUST 23, 2016

Sometimes we struggle to find new topics for webinars or figure out what format our viewers prefer. So if you can relate to the feeling of searching high and low for new ideas for webinars then we have just the thing for you! Panel Webinars / Fireside Chats. Panel webinars are one of our new favorite formats here at Vidyard.

Webinar Metrics 50

Webinar Metrics Thought Leadership Broadcasting Education 50

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. In the webinar we touched on the major search engine updates and asked our audience how those changes impacted their businesses.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” After a demo, usually people are at least a bit less skeptical. Register for a webinar , a seminar, or a newsletter. It builds our blog readership, our email list, our webinar attendance. SEO Supports Social Media Marketing.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

FunnelEnvy

DECEMBER 11, 2023

Here are some examples: Awareness Stage Educational videos, explainer videos, and brand videos Interest Stage Webinars, how-to videos, and product demos Consideration Stage Testimonials and case studies, detailed product demos, and comparison videos Decision Stage FAQ Videos, customized product demos, and consultation offers.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Hybrid, as he told me, was here. (It’s

Webinar Metrics 110

Webinar Metrics Conference Aggregators Communities 110

Martech

MARCH 11, 2024

Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. The returns are rapidly diminishing.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. For Webinars, include a photo of the speaker.) It’s a relatively safe assumption that he or she is already “sold.”

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Lead Liaison

SEPTEMBER 20, 2016

This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. Define Your Webinar Invite Process. Define Your Webinar Registration Process. Don’t forgot to include a shortcut for the user to add the event to their calendar of choice ( Outlook , Google , etc.)

Webinar Metrics 48

Webinar Metrics Marketing Automation Services Process Lead Liaison 48

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

LeadSquared

NOVEMBER 8, 2016

In this webinar, Rahul Thomas Mathew , Product Marketing Manager at Jifflenow , answers these exact questions and talks about the key marketing metrics that you need to focus on and their importance. Key Marketing Metrics [Webinar Questions]. For more inputs on online branding, take a look at this webinar ). View the recording.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. According to Think with Google, 40% of people have purchased a product that they discovered on YouTube. Demo videos are preferred by about 12% of customers.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Boost your search rankings.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Launch Marketing

MAY 12, 2021

Adding videos to your website can increase your chances of getting featured on the first page of Google by 53 times. Webinars Promotional videos on your website Additional videos that emphasize your brand and culture Decision: Narrow in on key benefits, product comparisons and results. Drive Valuable Traffic.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Meerkat Marketing

JANUARY 20, 2021

for every webinar registration, the value to your business is $100, based on margins you might know you can only spend a maximum of $30 to attract a new webinar registrants). . These actions could be submitting a form for a product demo, registering for a webinar, downloading a how-to-guide, etc. .

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Here’s a quick pre-show, during-show, and post-show checklist: Pre-Show: Develop an enticing offer targeted to your show’s audience (demo, consultation, etc.) My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75