Webbiquity

JUNE 20, 2023

3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time. Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

The Point

OCTOBER 29, 2021

Trial & Demo Conversions. Successfully converting free trials and (self-serve) demos requires that the user engage with the product early, frequently, and in a manner that drives home perceived value. Check out our recent Webinar on …”). Event Registrations. Events like Webinars are one example.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 101

Webcast Webinar Metrics Practices Best Practices 101

ATAK Interactive

AUGUST 25, 2020

Driven by the shift to remote work, 2020 has proven so far to be a great year for the word “webinar”. However, with everyone hosting one these days, the term “webinar” has lost most of its impact. And what I’m getting ranty about is webinars. Because I don’t want to go to your webinar, okay?

Webinar Metrics 78

Webinar Metrics Paid Search Agency Advertising Agencies Ad Agencies 78

ATAK Interactive

AUGUST 25, 2020

Driven by the shift to remote work, 2020 has proven so far to be a great year for the word “webinar”. However, with everyone hosting one these days, the term “webinar” has lost most of its impact. And what I’m getting ranty about is webinars. Because I do not want to go to your webinar. It’s webinars 24/7.

Webinar Metrics 78

Webinar Metrics Paid Search Agency Advertising Agencies Ad Agencies 78

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. You and a couple of friends have an idea for a product that fits a clear gap in the market.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Act-On

SEPTEMBER 24, 2023

At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” After the webinar, you repurpose the content into a blog post featuring highlights from the event, and you use those bottom-of-the-funnel keywords (e.g., “How

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Hubspot

FEBRUARY 24, 2021

Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. It's a win-win when done correctly, but not all webinars go smoothly. Every webinar format is different. Set the tone.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Click Rate 101

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Predictive Response

MAY 17, 2022

In the current environment, online events have become the norm, and even with people getting back into real venues, conducting webinars on Zoom remains an effective strategy for reaching a bigger audience. Not all webinars are free, however, so presenters need a payment platform with a seamless Zoom integration.

Webinar Metrics 52

Webinar Metrics Pricing Price CRM 52

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Trade Press Services

MAY 13, 2024

By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth. Include clips of featured speakers or snippets of past events to increase excitement.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

The Point

SEPTEMBER 24, 2012

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?

Promotion 100

Promotion Product Tips Webinar Metrics 100

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Use a virtual event to support your next product or service launch.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Vidyard

NOVEMBER 6, 2017

Salespeople all read the same blogs, attend the same events, and mimic each others’ tips to the point where executives bemoan “ receiving the alligator email again.” As a sales consultant, help your reps and be bold—think differently—and try sleeping through a demo. Micro demos.

Webinar Metrics 77

Webinar Metrics Sales Cycle Sales Qualified Leads Consulting 77

PathFactory

JUNE 11, 2020

Not only do you have zero in-person events you might have traditionally leaned on to drive demand, but you’re competing for attention in an environment that is rapidly becoming more noisy and competitive than ever before. Take your B2B webinar programs and online events, for example. Let me show you what I mean.

Lead Ranking 71

Lead Ranking Webinar Metrics Marketing Qualified Leads MQL 71

Vidyard

JUNE 21, 2018

A carefully crafted demo video can speed up the sales cycle, save your sales engineering team hours, and help weed out unqualified leads–inevitably giving your sales pipeline better velocity and improved accuracy. Something our solutions consultants (SCs) have been doing a lot more of is recording product demo videos.

Video Marketing 62

Video Marketing Webinar Metrics Sales Cycle Validation 62

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Triggering event: A small company secures a round of funding (check). 1: The funding play. This is a sweet spot for ZoomInfo.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Zoominfo

DECEMBER 15, 2020

Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Crush Your Software Sales Demo and Convert More. Demos are a great way to bring in more prospects because they get to have a real-time experience with what you’re offering.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Get Your Lead Magnets Out There.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Act-On

APRIL 26, 2024

Some of these activities might be direct triggers to sales, such as requesting a demo or filling out a “contact us” form. Their lead-scoring slate is wiped clean, and they can’t reach MQL status until that time window is up — unless they fill out a demo form. Let’s look at another lead scoring example with Debbie and Tyson.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

SmartBug Media

SEPTEMBER 8, 2021

In this webinar recap of “How to Improve Demand Generation with a Creative Video Strategy,” we’ll be exploring how you can increase organic traffic, subscribers, conversion rates, views, and the effectiveness of your next video with our panel: Taylor Biggin from Vidyard , Scott Schilling from Brandlive , and Kristina Argiroff from Rybbon.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Biznology

MARCH 31, 2022

report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. The common types of videos produced today — explainers, spot commercials, demos, etc., For example, one striking finding in the Parse.ly

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

PureB2B

SEPTEMBER 18, 2020

Between all the zoom meetings, digital events, webinars, and anything else you’re on video for; you’re more than likely exhausted. Not only will you have a hard time standing out among that slew of webinars, but the people that watch your content will feel distant from the value you’re trying to convey. Get to the Point.

Work Management 62

Work Management Webinar Metrics Marketing Management Top of Funnel 62

PureB2B

SEPTEMBER 18, 2020

Between all the zoom meetings, digital events, webinars, and anything else you’re on video for; you’re more than likely exhausted. Not only will you have a hard time standing out among that slew of webinars, but the people that watch your content will feel distant from the value you’re trying to convey. Get to the Point.

Work Management 62

Work Management Webinar Metrics Marketing Management Top of Funnel 62

The Point

MAY 20, 2014

The Webinar invitation below from Janrain , a software company in Portland, Oregon, illustrates some of the perils inherent in those choices. When finally the invitation turns to why I should attend the event (“Learn how …”) the copy both omits a clear opportunity to include a call to action (e.g. I doubt it.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? .” ” Jary: “I think more dollars will go to events and sponsorships as well.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

xiQ

MARCH 26, 2020

xiQ Webinar: B2B Marketing & Sales in the Midst of Coronavirus. We have to adapt to the new normal of remote meetings, virtual events, and email, and digital marketing. We have to adapt to the new normal of remote meetings, virtual events, and email, and digital marketing.

B2B Sales 62

B2B Sales Webinar Metrics B2B Marketing Video Marketing 62

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52