Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 89

Acquisitions Marketing Budget Analytics Allocation 89

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges.

Spending 143

Spending Analytics Work Management Marketing Management 143

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Contently

DECEMBER 15, 2022

Content marketers must step up their marketing data analytics approach to show how content delivers business results. First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations.

Analytics 109

Analytics Privacy Protection Privacy Marketing Analytics Tools 109

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. At that time, data was very decentralized. They also implemented a CDP from BlueConic to begin centralizing and activating data. “If

Analytics 89

Analytics Opt-out Paid Search Agency Conference 89

Navigate the Channel

DECEMBER 1, 2023

Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

CMSWire

MARCH 19, 2024

Why chief data officers should shift the focus from technology to tangible business gains, be AI-ready with data and invest in collective intelligence. Continue reading.

Gartner 121

Gartner Analytics Business 121

Search Engine Journal

MARCH 10, 2023

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

Youtube 134

Youtube Analytics Video Marketing SEO 134

Benchmark Email

AUGUST 9, 2023

The answer lies in harnessing the power of data-driven decision-making and leveraging cutting-edge analytics tools to optimize marketing efforts. Data has become the lifeblood of successful marketing strategies.

Analytics 98

Analytics Advertising Benchmark Marketing & Strategy Paid Search Agency 98

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Data-driven attribution.

Marketing Attribution 114

Marketing Attribution Marketing Analytics Tools Analytics Features 114

Martech

APRIL 6, 2023

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.” Stouse believes not.

Analytics 92

Analytics Multivariate analysis Forecasting Lead Ranking 92

Data Cleaning/CRM Appending

FEBRUARY 29, 2024

Businesses know that knowledge is power and that knowledge stems from data. The only issue is that often, businesses don’t know how to utilize the data to change the course of their business and turbocharge their transformation. That’s our modern-day data paradox. And there seems to be no dearth of it.

Analytics 52

Analytics Business Course 52

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, as tempting as it may be, it would be unwise for marketers to rely on UA for analytics purposes as it could stop processing data at any minute.

Analytics 88

Analytics Process Marketing Analytics Tools Paid Search Agency 88

Martech

APRIL 28, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Why we care. Get MarTech! In your inbox.

Analytics 103

Analytics Google Marketing Analytics Tools Paid Search Agency 103

Martech

APRIL 27, 2022

Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. AI is now deployed in analytics tools to surface insights faster than you can read them. AI is now deployed in analytics tools to surface insights faster than you can read them.

Analytics 98

Analytics Software Paid Search Agency Marketing Analytics Tools 98

KoMarketing Associates

APRIL 30, 2020

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. However, 28% of current customer/prospect data is suspected to be inaccurate in some way, according to the respondents. Leading Marketers and their Data.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Barriers to data access.

Analytics 136

Analytics Allocation Planning CMO 136

Martech

OCTOBER 30, 2023

Today, actionable data is key. Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. The post Become a data champion by mastering marketing analytics automation appeared first on MarTech. Click here to view more MarTech webinars.

Analytics 84

Analytics Automation Webinar Metrics Marketing & Strategy 84

Search Engine Journal

JULY 29, 2022

Create highly-engaging content with a data-driven approach for your users. The post Content Marketing Metrics & Analytics: 5 Types Of Data Insights appeared first on Search Engine Journal. Learn what type of content works for various industries and what metrics to measure here.

Analytics 119

Analytics Content Marketing Content Search Marketing 119

Fount Media

JANUARY 28, 2024

Data analytics has emerged as an absolute necessary component in the majority of industries, including healthcare, IT, retail, and manufacturing. The post The Role of Data Analytics in B2B Decision-Making appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Analytics 52

Analytics B2B B2B Marketing Email Marketing 52

Search Engine Journal

FEBRUARY 16, 2023

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. The post Google Analytics: New Features For Managing Large Data Sets appeared first on Search Engine Journal.

Analytics 114

Analytics Features Google Sample 114

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. However, 79 percent still believe that data analytics will be the technological development with the highest impact over the next year.

Analytics 196

Analytics SEM Aggregators CMO 196

SalesGrape

SEPTEMBER 14, 2023

However, the success of telemarketing campaigns heavily relies on the ability to effectively analyse data and gain valuable insights into customer behaviour patterns. By leveraging data analytics techniques, businesses can refine their targeting strategies, identify trends, and ultimately generate more qualified leads.

Telemarketing 70

Telemarketing Lead Ranking Lead Generation Lead Scoring 70

Vision Edge Marketing

NOVEMBER 7, 2017

In an age where data and tools are plentiful, why does this challenge persist? Some data suggests that Marketers are increasing their budget on data and analytics by as much as 49%! How do we use this data?” This article offers two areas to guide your successful use of data and analytics. Start here.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Search Engine Journal

JUNE 24, 2022

Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal. Here's why.

Marketing Analytics Tools 143

Marketing Analytics Tools Analytics Google Tools 143

KoMarketing Associates

JULY 28, 2020

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. Leveraging Accurate Data for Marketing Purposes. In order for marketers to make the most of data and analytics, accuracy is imperative.

Positioning 157

Positioning Analytics Generation Work Management 157

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously, she was Vice President of Analytics at Chubb.

Analytics 100

Analytics Business Digital Transformation Merchandising 100

Martech

APRIL 22, 2022

Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The intriguing proposition from Converseon is that its tools can build predictive analytics on this analysis. Why we care. Processing.Please wait.

Analytics 94

Analytics Conversion Advertising Benchmark Newsletter 94

Search Engine Journal

JANUARY 10, 2022

Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes The post Does Google Use Analytics and Chrome Data for Ranking? appeared first on Search Engine Journal.

Analytics 142

Analytics Google SEO 142

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

Analytics 227

Analytics B2B Marketing Tools B2B 227