Contently

DECEMBER 21, 2022

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? The “product” here is Rudolph. The problem.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Zoominfo

SEPTEMBER 29, 2022

Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also allows users to generate images. Get MarTech!

Product 113

Product Enterprise Management Copywriting User-Generated Content 113

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Tomorrow People

NOVEMBER 26, 2020

Imagine you’re asked to define “SaaS product marketing.” Before sitting down to write this, I might have said it was easy. But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Boston Consulting Group".

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. You need to move beyond the traditional monologue of business-to-customer communication and foster a more interactive and engaging digital conversation. Nail your value proposition.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? value to our customers? The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 70

Product Paid Search Agency Marketing & Strategy Loyalty 70

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Why we care.

Marketing AI 107

Marketing AI Ideal Customer Profiles Features Product 107

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. We write it on our resumes. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity?

Product 130

Product Work Management Marketing Management Planning 130

ClearVoice

FEBRUARY 8, 2021

What is a product description? A product description is a piece of writing that conveys the features and benefits of a product, ranging from basic facts to stories that make a product compelling to an ideal buyer. Product descriptions commonly include… Physical product details and features.

Product 119

Product Ad Frequency Fulfillment Top of Funnel 119

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. It was developed using the company’s proprietary data and AI algorithms, which recognize content small business customers are most likely to engage with. This feature is currently free to all new Constant Contact customers for a limited time.

Paid Search Agency 109

Paid Search Agency Ads Google Product 109

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product. Download it now.

Product 133

Product B2B FAQ Verticals 133

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies. Recent studies are starting to provide us a nuanced answer: it’s both.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Martech

AUGUST 9, 2021

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. Product Sponsor. Product Owner. Product Manager. Read Stacey Ackerman on agile marketing.

Acquisitions 120

Acquisitions Product Work Management Paid Search Agency 120

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.” Business productivity change since 1947.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Directive Agency

FEBRUARY 1, 2022

But crafting a customer-led content strategy is much easier said than done. In this post, we’ll explain how sourcing your topic creation from your customers themselves is how you can write – or rewrite a content strategy that wins big. Starting With What The Customer Wants.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

ClearVoice

DECEMBER 5, 2022

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? You need to work to make customers warm up to you through many touchpoints. This means you need an effective content production strategy. Customers want to know what they can expect. Let’s dive in.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Initially, brands faced panic buying and rapidly scaling demand for items that left shelves bare and customers scrambling. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Sana Commerce

DECEMBER 5, 2022

No matter how slick your website or useful your products, you’ll have a hard time converting if you don’t get this one key factor right: writing your product descriptions. Product descriptions? A well-written product description can be the difference between a conversion and a bounce.

Product 52

Product Template Impressions Keywords 52

Salesforce Marketing Cloud

JULY 14, 2022

I admit I’m a little biased, but I think the product demo is the most important part of a marketing strategy. It’s a chance to put your product’s best qualities in the spotlight, answer questions, and turn naysayers into believers. Product demos should answer questions like, “How does this product work?”

Product 98

Product Customer Satisfaction Planning Automation 98

Salesforce Marketing Cloud

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. The rules you set regarding how they can use those products directly affects how much people trust you. What’s the connection between ethical innovation, inclusion, and products? Why you need a global product policy.

Product 98

Product Ethics Communities Intent 98

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. It’s customized just for you. This can lead to significant time savings and increased productivity.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Anyword

SEPTEMBER 2, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization fFor a traditional copywriter, creating product descriptions can be challenging and time consuming. Each product and every channel requires someone to incorporate all kinds of factors that make a product description meaningful.

Marketing AI 96

Marketing AI Product Generation Effectiveness 96

Anyword

SEPTEMBER 2, 2021

For a traditional copywriter, creating product descriptions can be challenging and time consuming. Each product and every channel requires someone to incorporate all kinds of factors that make a product description meaningful. eCommerce Product Descriptions Generator. eCommerce Product Descriptions Generator.

Marketing AI 91

Marketing AI Product Generation Effectiveness 91

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Sana Commerce

JULY 12, 2023

With the advent of AI tools and technology, more e-commerce managers are looking to streamline their workflows with OpenAI product descriptions. OpenAI automation is the use of advanced artificial intelligence technology to automate various tasks and processes within businesses, such as creating product descriptions.

Marketing AI 52

Marketing AI Product Allocation Customer Satisfaction 52

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. ChatGPT can assist you in creating a solid outline that serves as a blueprint for your writing. Analyze the relevance, search volume, and competition for these keywords.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Are they professional?

Traffic 97

Traffic Conversion Product Cross-Selling 97

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions? You should.

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 59

Marketing AI Hubspot Product Tips 59