KoMarketing Associates

APRIL 10, 2018

The same could be said for how users use your products if you have a SaaS product or something digital you can track. It focuses on a specific incentive, such as converting the customer after they request a copy of your latest e-book or drawing competitor clients over to your products instead.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

AUGUST 22, 2019

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers. Excellent Customer Service’ is Making the Difference for Marketers. Twenty-seven percent said that they are at least “somewhat important.”.

Studies 123

Studies Statistics Paid Search Agency Custom Publishing 123

KoMarketing Associates

SEPTEMBER 21, 2017

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

AUGUST 28, 2019

Many enterprise companies have Voice-of-the-Customer (VoC) programs in place to enhance the overall customers experience. Offering ‘Excellent Customer Service’ Remains Important to Marketers. Bynder published the “State of Branding 2019” and discovered that the majority of marketers (29.9 In addition, 15.6

Marketing Report 120

Marketing Report Custom Publishing Statistics Marketing & Strategy 120

KoMarketing Associates

OCTOBER 23, 2018

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. This is an increase from the 45 percent that said the same two years ago. Marketers and the Budget for Social Media.

Social Media 120

Social Media Purchase Customer Surveys Media 120

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

KoMarketing Associates

OCTOBER 15, 2015

Sometimes a business product or service can be purchased without much consideration. Often, what’s bought are simple or inexpensive consumables, interchangeable in the mind of the buyer with other products or services in the same category. They aren’t the basis for a customer relationship. and chosen tactics.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

JULY 12, 2017

Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. B2B Marketers and Social Media Usage.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

JANUARY 8, 2015

We spend so much time thinking about how we can get our customers to buy our product or use our service but we don’t always think about the basic necessities they need to do so. Know what your customers are asking about and give them the answer. Using your target keywords, products, services, etc.,

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

KoMarketing Associates

MARCH 8, 2016

About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? Comprehensive mapping of total customer journey across all touchpoints (44 percent).

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

MAY 1, 2014

While I’ve presented on a number of topics ranging from link building to WordPress to content marketing, I’m really excited about the topic for this show, “ Building Your Online Brand Through Customers.” According to Nielsen , 77% of consumers are more likely to buy a new product when learning about it from friends or family.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

DECEMBER 8, 2021

Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience. Brands that offer services or software, in particular, should pay close attention to trial and demo sign-ups. How many users sign up for your product, buy your service, or purchase a software plan?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Video allows organizations to showcase their brand’s personality, voice, and values as well as seamlessly walk potential buyers through otherwise complicated product and service offerings.”.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

DECEMBER 8, 2021

“By utilizing a combined approach, you get full visibility into current prospects and customers and how they engage with a brand across your own channels – as well as insight into whether those accounts are actually in active research cycles for the products and services inferred.”. Account-Based Marketing As Top Priority.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Focus on customer experience [and audience engagement].

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 6, 2017

As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal. Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services.

Customer Surveys 180

Customer Surveys B2B CMO Vendors 180

KoMarketing Associates

JUNE 9, 2021

“Influencer marketing on Instagram removes the barriers of traditional advertising because customers get to know about your brand from someone they trust. When a creator recommends a product or service, it comes across as a credible recommendation, and this is a great advantage for brands.”.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

KoMarketing Associates

JUNE 25, 2019

New product tutorials or walkthroughs. Customer spotlights or interviews. In addition, if you have an exclusive or customer Facebook group that you manage, you can also go live in the group. Not only is it providing a useful service, but it’s also setting up your company up as a thought leader in the industry.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

APRIL 4, 2018

According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. In terms of customer spending, 40 percent of marketers expect it to increase within the next six months. B2B services marketers predicted an 8.5 B2B Marketers and Digital Marketing Budgets. “The

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

KoMarketing Associates

AUGUST 19, 2020

It’s where users get the most information and determine if the product or service is right for them. The page itself needs to be perfect to acquire new customers. When it comes to B2B paid campaigns, the landing page is ultimately going to sell the user on a product or service. Final Thoughts.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent).

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

KoMarketing Associates

FEBRUARY 5, 2019

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. About 48 percent of customers can now say they have purchased products or services through social media.

B2B Marketing 159

B2B Marketing Research B2B Custom Publishing 159

KoMarketing Associates

JANUARY 21, 2020

Customize Your Social Media Advertising. As you build out your paid social media strategy for 2020, hone in on customization. This tactic offers a more personalized, customer service-centric approach than traditional social advertising. Product demos / explainer videos. Audience Segmentation. Live video.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

AUGUST 13, 2020

About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness. About 24% do not perform any data maintenance, and 20% use a data cleansing product for ongoing data cleaning. The Consequences of Poorly Maintained Marketing Data.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

KoMarketing Associates

JANUARY 23, 2018

When it comes to replying to marketers, the majority (77 percent) said that they only do so when they are being presented with a relevant product/service. About 61 percent stated that they do when they receive detailed pricing information, and 55 percent do so when they get detailed product specs. percent).

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

KoMarketing Associates

AUGUST 27, 2019

When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Custom Images. It’s a place to make connections and build customer trust and loyalty. TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JANUARY 2, 2019

PROS recently published an eBook titled, “The Future is Now: Technologies Shaping Commerce” and found that 87 percent of companies that make an excess of $5 billion annually streamline the buying experience for customers. B2B services marketers foresaw an 8.5 Marketers Predict a Rise in Budgets. percent increase.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

KoMarketing Associates

SEPTEMBER 17, 2020

InsideView released its “Unlocking Revenue Performance in the New Normal” eBook, and 53% of marketers and sales professionals believe that insights into B2B customers will become clearer over the next year by shifting the focus to data integrity. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

KoMarketing Associates

JUNE 18, 2018

As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. The statistics found that only 9 percent of customers “highly trust” brands the first time they engage. The Impact of a Positive Customer Experience.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JUNE 7, 2018

the financial services industry). However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. The answers will help you put yourself in the customer’s shoes and bring new perspective to your content development efforts.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 New product introduction spending will rise 7.7

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

DECEMBER 19, 2018

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. percent) claimed that they are tracking the customer experience via services. percent), surveys (74.3 percent), web analytics (66.2

Marketing Report 132

Marketing Report Resources Paid Search Agency Analytics 132

KoMarketing Associates

FEBRUARY 20, 2018

Here is some of the information we request from each of our clients at the beginning of the program: Overview of Business – company history, competitive advantages, key products and services, etc. Schedule a Product Demo. Enter product demonstrations. Obtain Brand Guidelines. Final Thoughts.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. Claim Review Pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166