Remove customer long-tail workflow-manager
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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

As martech buyers tell martech sellers that it’s a factor their purchasing decision hinges upon, martech product managers respond by prioritizing integrations accordingly. A few years ago, I described the above model of four layers of integrations — data, workflow, UI/UX, and governance. The long tail is where the magic is.

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A look at martech investment and innovation

Martech

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc.

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2021: The Year Martech Shrank — Just Kidding (A Year in Review)

chiefmartech

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. Snowflake), workflow layer (e.g., Congratulations on making it to the end of 2021. Blissfully).

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47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on

chiefmartech

Genuity — SaaS management and procurement platform. Idemeum — access control management for your SaaS stack. Clarity — collaboration and project management workspace. Lago — no-code tool for segmenting and syncing customer data across channels. Tablevibe — customer loyalty via QR-code-based surveys for restaurants.

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Improve Your SEO Research With SEO Tools

Brightedge

SEO research is a multifaceted, long-term process. By leveraging an enterprise SEO solution like the BrightEdge platform, you can access a host of features that help draw a complete picture, from a central data source, with the added benefit of integrated workflows. SEO tools are essential when it comes to effective strategizing.

SEO 111
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The Do’s and Don’ts of Writing Content for SEO

ClearVoice

Lexi Boese, an accountable opportunities expert for The Digital Opportunities , suggests answering these questions first: Are you looking for customers to be led directly to purchase a product, or are you trying to establish credibility upfront? Do you understand your customers? Focus on your customers first.

SEO 111
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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Trace Customer Touch points. at the right time.