The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps
chiefmartech
JANUARY 25, 2022
As martech buyers tell martech sellers that it’s a factor their purchasing decision hinges upon, martech product managers respond by prioritizing integrations accordingly. A few years ago, I described the above model of four layers of integrations — data, workflow, UI/UX, and governance. The long tail is where the magic is.
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