Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. So check out all our ways to use your unspent marketing budget on content marketing. I spoke to all my colleagues, I dove into our CRM, I poured over our reports. What If We Don’t Know Our Campaign Priorities Yet?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Navigate the Channel

DECEMBER 20, 2023

Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. For on-boarding, they’ll be transferred to customer success.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Instead, we want to look at how we can make sure we are driving the right people and in turn, the right leads through our SEO program. Don’t Be Afraid of the Longtail.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Marketing Insider Group

NOVEMBER 22, 2021

It’s important, too, to understand what your customers are doing after they interact with your popular content. This information is important because if you have pages that are drawing high traffic but not pushing customers to the intended next step (like subscribing or starting a free trial), you have a missed opportunity on your hands.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

seo.co

MARCH 14, 2022

Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type. This is also a great place to store long-tail keywords. This presents the opportunity for potential customers to interact with your business.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. at the right time.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

ClickDimensions

OCTOBER 24, 2023

Automate Content Generation: AI-driven content generators can produce articles, blog posts, and product descriptions, saving your team valuable time. AI simplifies the process of: Building Websites: Platforms like Wix ADI and Gridbox use AI to create and customize websites, reducing the need for extensive coding knowledge.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. And in every team too: Marketing and sales aren’t even the most app-laden teams.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Contently

FEBRUARY 24, 2021

That’s because the company struggled to communicate this clearly to customers until the following Monday—four days later—when it sent an email explaining what happened. Thursday night: Robinhood sends out an email to customers with a garbled legalese explanation. It’s not that the marketing and comms team sucks.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Act-On : 1%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Salesforce Marketing Cloud

MARCH 25, 2024

But first, let’s be sure to define SMBs and why they are so important to our economy. MBAs and economists will tell you that their power comes from the fact that the economy can only support a limited number of large enterprises, creating a long-tail market for SMBs. What are small and medium-sized businesses?

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

KoMarketing Associates

AUGUST 22, 2017

As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, I know what we have done is working because I’ve been able to attribute our previous efforts to revenue.

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

EMagine B2B Blog

APRIL 22, 2019

The most frustrating situation for sales and marketing teams is when low-quality leads are sent to sales. In the end, it’s wasted time for both teams – and an uncomfortable conversation. How many have turned into customers? Long-tail Keywords. We do get it. Attracting Qualified Web Leads? Search Volume.

Long Tail Marketing 80

Long Tail Marketing Keywords SEO High Quality Lead 80

RebelMouse

FEBRUARY 2, 2022

RebelMouse said goodbye to 2021 with a celebration of our commitment to powering the fastest sites on the web. Our prioritization of user experience and page speed allowed us to outperform our competitors on Core Web Vitals the entire year, and we’ve got the data to prove it. Smart, High-Performance Cache for Long-Tail Pages.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities. It energizes and motivates teams by creating a sense of urgency and positive competition.

SEO 111

SEO Research Enterprise Management Tools 111

SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. Earn Before You Buy Yes, “earn before you buy” – understand your customers, test your messaging, and refine your approach before investing in paid advertising. But fear not, my fellow marketers!

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. Brand awareness deals, in large part, with how familiar your customers are with your brand. Also, link similarly keyworded content to the keywords you use and connect the web of your websites SEO.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

chiefmartech

APRIL 24, 2018

So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide. We used these services to discover new companies and to triangulate our categorization. It is intended only to stir discussion.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Unbounce

JUNE 1, 2021

We’re pleasantly surprised when that book we meant to buy shows up in an ad next to our favorite sports column or when a social ad lets us know that a previously sold-out concert tour has added some new dates. The cost for converting a customer was climbing fast. Sales teams not only count on us to create demand but to sustain it.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. When these two teams collaborate, you'll be rewarded with magical insights, learnings, and results that neither team could get on its own. For the record, I don't agree.).

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

MAY 20, 2021

For teams that don’t plan out tech stacks strategically, each new tool brings the risk of creating a data silo within that tool. He leads our integration projects at SmartBug ®. Alternately, say your sales team updates certain fields in your CRM during discovery calls. Why does that matter? Which tools are you integrating?

Examples 98

Examples Marketing Automation Services Long Tail Marketing Business 98

BOP Design

NOVEMBER 3, 2021

If possible, get input from multiple departments at your firm, including your sales and customer service teams as they speak to clients on a regular basis and are familiar with terms the clients and prospects are using. Download now: The MEGA Guide to B2B Web Design Best Practices. Check out the buying terms article for more detail.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

Directive Agency

APRIL 15, 2022

But here’s the downside: I know from first-hand data (which is one of our five principles of our Customer Generation Methodology ) that most people who contact me mentioning healthline do not want to hire me. . Further Optimizing Pages with Long-Tail Keywords. And we’re all about SaaS results through SEO. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

TrustRadius Marketing

SEPTEMBER 28, 2022

Software unlocks new ways to host the customer experience entirely through a digital space. This ended up exponentially increasing the amount of disparate data pools that IT teams need to make heads or tails of. IT teams were quickly losing the battle, as data collection rates far exceeded what they could handle.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Martech

NOVEMBER 3, 2022

While the largest suppliers may have the budget and talent to set and achieve SBTs on their own, the remaining hundreds (or thousands) of long-tail suppliers need support. Sustainability, Procurement and Marketing all have a role to play in a sustainable future for our planet. Dig deeper: How Smartly.io

Work Management 96

Work Management Budget Programs Marketing Automation Services Marketing Management 96

Content Marketing Institute

OCTOBER 16, 2018

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Alex Honeysett for The Muse has some great questions to help you find your voice , including: How do you want your customers to feel when interacting with your content? Long-tail, low competition.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Content Standard

AUGUST 12, 2020

As marketers doing our best to leverage the latest tools and capabilities in an ever-evolving technological landscape, it’s a question that’s growing more urgent every day. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 96

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 96

Zoominfo

MAY 29, 2018

We recommend optimizing for long-tail keywords that mirror the phrases or questions your customers and prospects actually use to seek out information about your products. The best way to discover these keywords and phrases is to actually sit in on customer service or sales calls. Bolster Your SEO Strategy with PR.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

ClearVoice

AUGUST 7, 2023

Think of top-of-funnel content as casting a wide net into the sea of potential customers. For our purposes, we’ll focus on “kitchen appliances.” ” So you create a TOFU long-form piece about that topic. Find peripheral, long-tail topics and keywords that relate more specifically to your service and have less volume.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

chiefmartech

JUNE 4, 2023

… While our models still hold a slight edge in terms of quality, the gap is closing astonishingly quickly. The magic here isn’t in any one person or team taking that experimental approach. We want our choice of apps on our phone, but we want them to all work on our one phone. And another. And another.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Sword and the Script | B2B

JULY 18, 2023

Marketing leaders with personal customer connections get more out of their budget. According to McKinsey, “Leaders who successfully create personalized connections with customers can boost marketing spend efficiency by 10% to 30%.” Focus on the long tail in B2B content to meet needs. ” Read more on McKinsey 3.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Optinmonster

FEBRUARY 21, 2024

Here’s our exact, 5-step blog traffic process: 1. Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.)

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Decisions are being made using these channels and more marketers should spend time looking at these sites as opportunities to attract their customers.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90