ClickZ

OCTOBER 20, 2020

It’s important to market to a specific group of customers rather than promoting products or services to the void, as it would defeat the purpose of lead capture and could have a reverse effect on business growth. Especially in these unprecedented times where companies need to keep their customers informed about COVID-19.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

QuanticMind

MAY 20, 2019

I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. Because we spend a lot of time trying to understand the full funnel view of those keywords to know how they are converting from prospects to customers. love ice-cream.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

ClearVoice

JANUARY 28, 2020

To create an effective buyer’s guide, ebook or online resource , you have to create a balance between healthy keyword usage and overuse of jargon, which almost seems contradictory. We have found the most success with long-tailed key terms that have intent such as ‘boronic acid manufacturers in USA.’

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Nearly Everything Is A Project That Needs Managing.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Method and Metric

DECEMBER 4, 2019

Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Longer tail keywords will naturally have lower search volumes but this doesn’t mean you should discredit them. Do they have evergreen pages, FAQs, guides, product pages, ebooks, etc.

Analysis 87

Analysis SERP SEO Domain 87

Biznology

FEBRUARY 20, 2014

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. These should be customized based upon your website; no two link building campaigns will be exactly the same. Goals across the board – including long and short term. The target audience. The landing pages.

Link Building 80

Link Building Ad Building Ideal Customer Profiles Long Tail Marketing 80

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

QuanticMind

NOVEMBER 1, 2018

We have some travel customers with hundreds of millions of keywords, and others with several thousand, depending on the business model. In this case, we recommend looking at percentage of the long tail keywords with clicks. Travel Companies: We recommend looking at Bookings as a conversion. Download the report in Excel.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Unbounce

APRIL 10, 2019

Simplify Customer Experiences. A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences. According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). And that doesn’t do anything to help their conversions.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

QuanticMind

MAY 14, 2019

In this article (and more thoroughly in our new eBook ) we explore some of the transitions, strengths, and weaknesses of different PPC bid optimization techniques – all to help performance marketers like you find success in improving paid search results. Our new eBook, SEM Optimization Techniques: Are You Overpaying Google?

SEM 40

SEM Optimization Budget Programs Google 40

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Besides, your blog content is really important for nurturing your leads and turning them into customers. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. If not, go back to Step #2!)

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

QuanticMind

NOVEMBER 7, 2016

Learn how to use data science to maximize profits and conversions while improving your efficiency in our full SEM tools eBook on data science. Get more details on how you can empower your SEM tools in our full eBook, “Maximizing Advertising Profit & Conversions with Data Science.”. What if free SEM tools could do this for you?

SEM 40

SEM Tools Conversion Long Tail Marketing 40

B2B Marketing Traction

MARCH 12, 2010

When a product category is introduced, it’s time to educate potential customers and build awareness. Choosing your first customers at this stage can be critical, especially if your development investment was large and development time was long. This is especially true for technology marketing.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

Hubspot

APRIL 4, 2016

By talking to subject-matter experts for each disease state, putting together lists of keyword ideas, and then using keyword research tools ( like these ) to build out long-tail keywords that they could then tie back to their product. Step 2: Blogging Regularly Using Those Keywords. Step 3: Solving for Leads With Gated Content.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

NuSpark Consulting

MAY 3, 2012

What: You no longer can rotate ads evenly long-term. The Bad: I’d like to be able to add multiple labels to keywords, as some long tail terms may fall under multiple labels or themes. I am still reviewing this, but looks like a great way to promote custom apps for audiences to download. . Ad Rotation Changes.

Adwords 100

Adwords Features Google Lead Scoring 100

Directive Agency

OCTOBER 13, 2016

B2B businesses are about selling and relating to their customers in ways very different from B2C companies. With this in mind, it makes perfect sense that a strongly linked site is best for making new conversions and serving existing B2B customers. You can do so by developing a strong B2B long tail keyword pattern.

Optimization 40

Optimization Long Tail Marketing Marketing & Strategy Lead Scoring 40

Outbrain

APRIL 26, 2021

Below you can see an example of high organic traffic to one of our web pages via the long-tail keyword “website promotion ideas”. Once we have identified a high intent keyword, we can then begin to craft a “custom” on-page answer that will engage the audience who used the specific keyword to arrive at our site.

Lead Generation 29

Lead Generation Traffic Sales Qualified Leads Lead Scoring 29

Directive Agency

NOVEMBER 2, 2016

Customer reviews? It should include variations and synonyms for your primary keywords as well as the long-tail modifications of the keywords you are targeting. Once you have fine tuned your primary keywords, going after the long-tail keywords is the best way to generate conversion heavy traffic. Ad Group Keywords.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Hubspot

MARCH 29, 2017

A majority of B2B customers perform research online before making a buying decision, and the types of people that manufacturers target aren't just any B2B customer. These customers are also looking for complex and expensive services and products that need to give them exactly what they need. Increase Brand Awareness.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

PureB2B

APRIL 21, 2017

And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Customer-Centered Marketing. Nowadays, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Customer Touch Points.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Hubspot

JUNE 27, 2011

2) Used its blog to educate many potential customers at once. By educating many potential customers at once through the blog, RPS could now funnel people through the sales cycle. 4) Used questions from prospects and customers as fodder for blog posts. 5) Optimized for long-tail keywords. Connect with HubSpot :

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

PureB2B

APRIL 21, 2017

And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Customer-Centered Marketing. Nowadays, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Customer Touch Points.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Webbiquity

MARCH 24, 2022

On the other hand, a well-designed website UX goes a long way in impressing potential clients. Measure how long it takes your pages to load. Having a great website makes it more likely your current customers will send referral traffic from their contacts in need of your services. Design for vertical scrolling.

Design 259

Design Marketing Websites Practices Lead Scoring 259

Hubspot

MAY 14, 2012

Let's take a look at some of our customers, for example. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. You've got answers.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

SEPTEMBER 8, 2010

Have you ever thought finding what you were looking for on Google took too long? ” He also stated that although search rankings do not change with the release of Instant, long-term search behaviors may change. Because of this, people will spend more time refining keywords and ultimately focusing more on long tail keywords.

Google 28

Google Long Tail Marketing Keywords SEO 28

Hubspot

DECEMBER 23, 2011

If you're having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team. Remember that long-tail keywords consist of 70% of organic searches, and they drive extremely qualified traffic. Remember that content you create should be above all else helpful.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MAY 22, 2014

Instead, the goal -- simply stated -- is to generate leads and convert leads into customers. List segmentation is the key to delivering more personalized experiences to your leads and customers. 5) Write an ebook with a specific persona in mind. There are lots of ways you can use your personas to drive results.

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 22, 2010

Customers submit their websites and we have a panel of experts that review three sites per week. These customers have used www.websitegrader.com. Leads are the gateway to customers. Blogging is yet another chance to create content around long-tail keywords. Create a conversion form. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

SEPTEMBER 15, 2016

The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. This goes against the "more clicks = more customers" convention. We kept buyer personas in mind, considering who the target customers were. As marketers, we're often conditioned to go after attainable high-volume keywords.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Optinmonster

FEBRUARY 10, 2024

Hint: If you’re using WordPress, you should change your default permalink structure to a custom one. Integrate long-tail keywords on your content. Grow your search traffic by using multiple “long-tail keywords” as they are easier to target (because they are less competitive). Sign Up to Download This Free EBook”.

Blogger 89

Blogger Long Tail Marketing Opt-out Opt-in 89

Directive Agency

APRIL 22, 2022

Because the higher the rank on search engines such as Google or Bing, the more visibility your content gets, the more clicks your site receives, the more you will increase the number of customers or users for your products. . Long-tail vs. short-tail keywords. So ignoring that part can greatly stifle your growth rate. .

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

Hubspot

SEPTEMBER 29, 2011

Start tracking the long tail value of your landing pages! HubSpot customers can do this through the new Landing Page Analytics graph within HubSpot's Landing Page Tools ; screenshot above. Do ebooks perform better? While new campaigns are important, don't let last month's hard work fall by the wayside. Whitepapers?

Landing Pages 28

Landing Pages Lead Scoring Lead Ranking Generation 28

Outgrow

OCTOBER 12, 2022

So, they look for a more interactive and convenient marketing approach that inspires long-term customer relationships. It is now up to the customers to decide what they want to buy, who they want to buy from, and whether they want to be advertised to or not. This is where inbound marketing strategies come into play.

Inbound Marketing 103

Inbound Marketing Webinar Metrics Paid Content Marketing Strategy 103

Webbiquity

MARCH 9, 2020

SEO is a vital early-market strategy for new ventures and startups, as it produces cost-effective, long-lasting results. Effective SEO Explores Customer Needs. Selling your product involves a journey where the customer starts with awareness of a problem and move through stages of action culminating in the purchase of a product.

SEO 278

SEO Marketing Budget Planning Marketing Proposals 278

Hubspot

JULY 19, 2011

Your customers are literally telling you what PPC campaigns to create via social media channels. ” Analyzing tags is a very manual process and can take some time, but your long tail traffic will benefit from terms that, over the long haul, can be a fire hose that's really cheap. Social Tags. Demographics.

Social Media 28

Social Media Cost Per Click Campaigns PPC 28

Hubspot

APRIL 10, 2012

This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. You can easily customize your blog with plug-ins and themes. Configure your blog with a custom URL structure. Downloading an ebook or white paper. Customer loyalty. Brand awareness.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309