Contently

FEBRUARY 8, 2023

Compare and contrast keyword terms to determine how popular yours might be. Such long-tail keywords found through Google Trends are easier to rank for. Use Google Trends to find keyword phrases relevant over long and short periods.

Marketing AI 173

Marketing AI Trends Google SEO 173

chiefmartech

JANUARY 25, 2022

For instance, if you combine an LMS (learning management system) with a CRM platform, suddenly a whole set of possibilities opens up… Drive the right educational content to customers at the right time. These new use cases then become codified and templated to make it easier for more customers to capture value through the integration.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Marketing Insider Group

FEBRUARY 1, 2021

Compare that to twenty years ago – when only about 50% of adults used the internet. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

illumin

MARCH 26, 2024

This search is often performed at the beginning of a purchase journey when a customer is considering solutions. Use long-tail keywords for more effective targeting and to save ad spend Use local keywords like city and neighborhood names to target customers in a specific region.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Marketing Insider Group

NOVEMBER 22, 2021

It’s important, too, to understand what your customers are doing after they interact with your popular content. This information is important because if you have pages that are drawing high traffic but not pushing customers to the intended next step (like subscribing or starting a free trial), you have a missed opportunity on your hands.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Brightedge

OCTOBER 27, 2021

In the customer journey for the keywords we evaluated, category pages that appeared in the results had a 70% click-through rate. The dominance of category pages in search clicks reflects a traditional search and compare shopping behavior, which differs from targeted buying behavior. How not close is it? This is a category shopper.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Failure to Understand How Much You Can Pay to Acquire a Customer.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Contently

MARCH 30, 2020

While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. Play the long game and reallocate those funds towards content, which is designed to build relationships and nurture leads. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Martech

SEPTEMBER 6, 2022

According to Adjust, this new gain in market share can be traced back to conversion data, where even the limited number of opted-in iOS users compared to Android are yielding more revenue through larger average order sizes. This notion may not surprise many retail marketers, but it’s important to note that new data backs this up.

Privacy 108

Privacy Advertisements Advertising Tips 108

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. That means the comparative market shares listed do not necessarily reflect the comparative size of these ESPs as companies. The ESP industry’s long tail.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Huptech Web

AUGUST 11, 2023

Have you ever felt like your website is just one of many and that it’s hard for potential customers to find it? Customers are looking for a product or service like yours on their computer. You’re eagerly waiting for people to come in and buy things, but all you can hear is the sound of bugs.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Conductor

MARCH 29, 2022

consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. Comparing the year-over-year (YoY) change from February 2020 to 2021, we see a significant increase of 39% in organic traffic. In fact, a full 75% of U.S. But has this held up?

eCommerce 115

eCommerce Paid Content Features Trends 115

Biznology

MAY 2, 2017

If you’re doing an amazing job doing earned media “long tail” micro-influencer marketing and your pitch — what you’re offering — meets whatever minimum cash or value equivalency threshold that shows them respect for their time, their energy, and the opportunity cost, then you’ll have success.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Navigate the Channel

NOVEMBER 21, 2023

Whether it’s a product demonstration, customer testimonial, or a behind-the-scenes glimpse into the company culture, videos forge a deeper connection that goes beyond text or static images. It can be adapted to suit various marketing objectives, whether it’s brand awareness, product promotion, or customer education.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Convert

JANUARY 17, 2024

It takes a lot of time to be everywhere and engage with your target customers on your site and elsewhere. Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Marketing Insider Group

AUGUST 1, 2023

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

SalesIntel

AUGUST 7, 2023

That is, marketers must optimize their content to a more natural tone and queries, and when comparing SEO software options like Ahrefs vs Semrush , businesses can gain fresh insights into working queries. Based on these insights, you can offer your prospects customized information, solutions, and recommendations that they will appreciate.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Biznology

OCTOBER 17, 2017

So we focus on reaching the long-tail. If you’re doing an amazing job doing earned media “long tail” micro-influencer marketing and your pitch — what you’re offering — meets whatever minimum cash or value equivalency threshold that shows them respect for their time, their energy, and the opportunity cost, then you’ll have success.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

nDash

JUNE 1, 2021

Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Being specific targets customers who are further along the buyer journey.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. There’s often a significant back-and-forth between the seller and the potential client where the prospective customer will read up on case studies, watch product demos and negotiate a contract.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

ClickZ

JULY 16, 2021

With countless companies competing for the same audience, digital marketers need to develop a highly effective and targeted content strategy to find a way through the crowded market and connect with potential customers. Long-term improvements are achievable but will take time and require multiple SEO measures to be implemented.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Brightedge

NOVEMBER 30, 2021

Examples : “YouTube,” “Starbucks,” “compare electricity pricing”. The difference between transactional search intent and commercial search intent is customer readiness. These will be long-tailed keywords related to your primary keyword with added qualifiers to further specify your content’s intent (i.e.,

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

The Lead Agency

JUNE 20, 2019

In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc. How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities. SEO tools are essential when it comes to effective strategizing.

SEO 111

SEO Research Enterprise Management Tools 111

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. We also have tied everything to custom Google Analytics segments so that we can study the behavioral impact of new performance features in depth. Prometheus.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Fount Media

OCTOBER 11, 2021

Let us say some customers are visiting your website. When you call a customer and do not respond, that’s equivalent to talking with a dumb statue. You will end wasting your time; rather than that, try reaching out to engaging customers or those who have a positive response towards any of your emails, texts, or calls.

Tactics 52

Tactics Long Tail Marketing B2B Business 52

KoMarketing Associates

SEPTEMBER 4, 2019

With search queries from potential customers changing at such a fast pace in the industry, it is essential to not only determine when an ad should appear, but also when it shouldn’t. Having a nice set of long tail keywords is simply not enough, especially with Google’s recent match type changes. Jobs and Employment Seekers.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Directive Agency

APRIL 15, 2022

But here’s the downside: I know from first-hand data (which is one of our five principles of our Customer Generation Methodology ) that most people who contact me mentioning healthline do not want to hire me. . Further Optimizing Pages with Long-Tail Keywords. Comparing Performance Overtime .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. First, step into your customer’s shoes. Image credit: Autopilot.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

The Lead Agency

MAY 14, 2019

This is often due to the scale and cost of their purchases as well as the extensive technical considerations that must be taken into account during their customer journey. When using Google Ads’ Keyword Tool, you’re able to compare the monetary value of each keyword as well as their level of competitiveness.

Keywords 48

Keywords Long Tail Marketing SEO Lead Scoring 48

Conductor

SEPTEMBER 29, 2020

But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. While both methodologies focus on customer intent, there are clear differences for how SEOs should go about optimizing for Amazon rankings.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

Sword and the Script | B2B

JULY 18, 2023

Marketing leaders with personal customer connections get more out of their budget. According to McKinsey, “Leaders who successfully create personalized connections with customers can boost marketing spend efficiency by 10% to 30%.” Focus on the long tail in B2B content to meet needs. ” Read more on McKinsey 3.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97